Tag Archive | "Yahoo!"

Ad Auctions are Not Auctions

Ad Auctions are Not Auctions

Search engines claim their paid search advertising systems are auction-based, but here are 10 good ways bidding for PPC ad space is more like an iterated negotiation than an auction. [...more]

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The Week We Searched For- July 23, 2010

The Week We Searched For- July 23, 2010

This week's stories are filled with disappointing quarterly revenue reports from many of the industry's leading companies. [...more]

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The Week We Searched For- June 11, 2010

The Week We Searched For- June 11, 2010

Twitter dominated this week stories with their acquisition of Smallthought Systems' Trendy, an analytics company. [...more]

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Yahoo! is dead! Long live Yahoo!

Yahoo! is dead! Long live Yahoo!

Yesterday, Yahoo!'s Dan Rampton made an announcement regarding "updates to crawling, indexing, and ranking algorithms." Should an SEO adjust campaign strategy based on updates to Yahoo's algorithm? How will this approach change given the upcoming Bing/Yahoo! integration? [...more]

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The Week We Searched For- March 5, 2010

The Week We Searched For- March 5, 2010

Facebook takes center stage in this week’s stories with their efforts to improve their advertising platform and their new partnership with Omniture. [...more]

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The Week We Searched For – February 26, 2010

The Week We Searched For – February 26, 2010

Real time search dominated this week's new stories with a new deal between Yahoo and Twitter and Google's continuing efforts to incorporate social media into their indexing mix with Facebook status updates. [...more]

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The Week We Searched For – February 19, 2010

The Week We Searched For – February 19, 2010

It's been an interesting week in search, as Microsoft-Yahoo! search deal gains governmental approval, Salesforce ventures into corporate social networking and Apple fights to keep e-book prices down. [...more]

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Microsoft and Yahoo! Gain Approval on Search Agreement

Microsoft and Yahoo! Gain Approval on Search Agreement

The deal to bring together the #2 and #3 largest search engines has received regulatory approval and the companies are beginning the process of implementing the agreement. [...more]

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Yahoo! SEM Product Changes

Yahoo! SEM Product Changes

Yahoo! used their recent Ad Forum in Sunnyvale, CA to unveil some cool innovations to their SEM platform. Read more to learn about the impact of these enhancements on your current Yahoo! PPC campaigns and what we might expect once the Yahoo!/Microsoft partnership is finalized. [...more]

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The Week We Searched For- December 4, 2009

The Week We Searched For- December 4, 2009

We start of December with a flourishing rivalry between Google and Microsoft, as they head off to chart the best map. Google also responded to criticism from Rupert Murdoch and other traditional news outlets with a new policy to limit access to content on subscription sites. [...more]

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The Week We Searched For- November 13, 2009

The Week We Searched For- November 13, 2009

This weeks stories are quite seasonal. Yahoo, Microsoft and Google kick off the holiday season with the gift of free WiFi and, if your cold has got you down, Google just introduced their new flu shot search feature. [...more]

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The Week We Searched For- October 16, 2009

The Week We Searched For- October 16, 2009

This week has proven very eventful for those in SEO with Yahoo!’s announcement to terminate its Paid Inclusion program and Google’s removal of PageRank from its webmaster tools. [...more]

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A Eulogy for Yahoo! SSP – One of the Better, and Least Understood, Innovations in Search

A Eulogy for Yahoo! SSP – One of the Better, and Least Understood, Innovations in Search

Although not publicly confirmed by Yahoo! at the time of writing, it seems that the Search Submit Pro program will be terminated at the end of this year. Often referred to as Paid Inclusion, this powerful, effective and highly profitable program has been much maligned historically by people who did not really understand it, or who were not able to achieve reseller status to benefit from it. [...more]

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Search Submit Pro Discontinued-SSP is Dead-The Death Knell for Yahoo Paid Inclusion

Search Submit Pro Discontinued-SSP is Dead-The Death Knell for Yahoo Paid Inclusion

For the companies that have been relying on Search Submit Pro for their traffic listings in Yahoo!, they better get their SEO efforts in high gear. If they are not ranking in Bing, they won’t be ranking in Yahoo! and their traffic will dry up at the end of Q4. The SSP program has been discontinued. [...more]

Featured, News, SEM, SEO Comments (2)

The Week We Searched For — September 11, 2009

The Week We Searched For — September 11, 2009

‘The Week We Searched For’ is my collection of this week’s most pertinent and interesting stories from search marketing, social media, internet culture, and beyond. This week’s stories are ruled by the social networking gods, tales of weight control and judicial controversy. Enjoy! [...more]

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Yahoo! Rich Ads in Search

Yahoo! Rich Ads in Search

Search engines are implementing more rich media – video, pictures, reviews, maps, etc. - in search results and Yahoo’s Rich Ads in Search (RAIS) is one of the programs leading the charge. Get the latest on this new program and learn some best practices for incoporating video clips into your PPC campaigns. [...more]

Featured, SEM, Video Comments (4)

Viral Intellectual Property In The Yahoo/Microsoft Deal?

Viral Intellectual Property In The Yahoo/Microsoft Deal?

The 8-K filed by Yahoo on the Microsoft deal has some interesting points…One angle looks a little squirrely…if this issue is not addressed, then eventually, 10 or so years down the road, Microsoft could be faced with operating a search engine which has portions based on Yahoo technology, without a license – clearly not a smart thing to bake into any agreement… [...more]

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Pondering Binghoo (Predicting the Future of Yahoo! and Bing, Part II)

Pondering Binghoo (Predicting the Future of Yahoo! and Bing, Part II)

A day after the official announcement, we’ve crowdsourced more opinions on the Yahoo!/Microsoft search agreement. [...more]

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Predicting the Future of Bing, Yahoo!, and Binghoo

Predicting the Future of Bing, Yahoo!, and Binghoo

Earlier today, I reported on the announcement of a Microsoft/Yahoo! search pact. I asked some fellow Search Agents to consider the potential impact of this agreement on the industry, the companies involved, advertisers, and searchers. [...more]

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What’s missing from the Yahoo! Microsoft ‘binghoo’ ‘yahing’ or GoogleWannabe press release?

What’s missing from the Yahoo! Microsoft ‘binghoo’ ‘yahing’ or GoogleWannabe press release?

Those of you that have read my co-authored post on the Bing vs Google hoohah and last week's "Why I'm sticking with Google" posts know I have no love lost for Microsoft's search engine relevance. I believe this press release firmly positions the Yahoo / Bing partnership as a solid #2 as opposed to a more positive "we're doing it different and better." (Throwing the word 'innovative' around does guarantee it's going to work any better!) [...more]

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BingHoo is Coming – Is the Bell Tolling for SSP?

BingHoo is Coming – Is the Bell Tolling for SSP?

If their agreement gains regulatory approval, Bing will become the default search engine for Yahoo! What will be the future of SSP? Is Yahoo going to use the Microsoft results as they do their own organic results and merge them with SSP listings? Or, are they going to completely replace Yahoo search with Bing results and eliminate the SSP program? [...more]

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Microsoft and Yahoo! Agree to 10-Year Search Deal

Microsoft and Yahoo! Agree to 10-Year Search Deal

After a prolonged courtship, Microsoft and Yahoo! announced an agreement to combine the second and third-largest search engines. Bing will serve as both the organic and paid search platform for both Yahoo and Microsoft. Yahoo will manage the exclusive worldwide salesforce for both companies’ paid search services. Display media will be maintained separately. [...more]

News, SEM, SEO Comments (2)

Scoping Out the New Yahoo! Homepage

Scoping Out the New Yahoo! Homepage

Yahoo! made their new homepage available to visitors this week. Will a design makeover, new personalization tools, and enhanced social media integration earn Yahoo! more eyeballs and a bigger slice of the search market? [...more]

SEM, SEO, Social Media Comments (2)

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