Yahoo! | The Search Agents

Ad Auctions are Not Auctions

Search engines claim their paid search advertising systems are auction-based, but here are 10 good ways bidding for PPC ad space is more like an iterated negotiation than an auction. [...more]

The Week We Searched For- July 23, 2010

This week's stories are filled with disappointing quarterly revenue reports from many of the industry's leading companies. [...more]

The Week We Searched For- June 11, 2010

Twitter dominated this week stories with their acquisition of Smallthought Systems' Trendy, an analytics company. [...more]

Yahoo! is dead! Long live Yahoo!

Yesterday, Yahoo!'s Dan Rampton made an announcement regarding "updates to crawling, indexing, and ranking algorithms." Should an SEO adjust campaign strategy based on updates to Yahoo's algorithm? How will this approach change given the upcoming Bing/Yahoo! integration? [...more]

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The Week We Searched For- March 5, 2010

Facebook takes center stage in this week’s stories with their efforts to improve their advertising platform and their new partnership with Omniture. [...more]

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The Week We Searched For – February 26, 2010

Real time search dominated this week's new stories with a new deal between Yahoo and Twitter and Google's continuing efforts to incorporate social media into their indexing mix with Facebook status updates. [...more]

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The Week We Searched For – February 19, 2010

It's been an interesting week in search, as Microsoft-Yahoo! search deal gains governmental approval, Salesforce ventures into corporate social networking and Apple fights to keep e-book prices down. [...more]

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Microsoft and Yahoo! Gain Approval on Search Agreement

The deal to bring together the #2 and #3 largest search engines has received regulatory approval and the companies are beginning the process of implementing the agreement. [...more]

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Yahoo! SEM Product Changes

Yahoo! used their recent Ad Forum in Sunnyvale, CA to unveil some cool innovations to their SEM platform. Read more to learn about the impact of these enhancements on your current Yahoo! PPC campaigns and what we might expect once the Yahoo!/Microsoft partnership is finalized. [...more]

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The Week We Searched For- December 4, 2009

We start of December with a flourishing rivalry between Google and Microsoft, as they head off to chart the best map. Google also responded to criticism from Rupert Murdoch and other traditional news outlets with a new policy to limit access to content on subscription sites. [...more]