Back in November, Yahoo! announced that it was acquiring Brightroll, the premiere online video advertising platform, for $640 million in cash. For advertisers, this was huge news that will undoubtedly change how brands are marketed from here on out. What This Means for Yahoo! The online advertising landscape, particularly its display subset, has changed […] [...more]
What's Google's latest SERP innovation? Video embeds in the search results! David Carrillo weighs in on the implications. [...more]
After reading Borrell Associates most recent report on the automotive industry, Brian explains how local search marketing will be affected in the coming years. [...more]
A rant about video content for SEO and why video is not the end all, be all, super cure for content marketing! [...more]
Dale has mixed feelings about AdWords for Video. Here he discusses the tool's potential costs and benefits to marketers with established video campaigns.
Does adding a video to a landing page experience improve conversion rates? As much as I wish that were true, results have sometimes shown otherwise. [...more]
In a recent article for Search Engine Land, Drew tackles the question, "Why do some videos rank well on Google, but not on YouTube, and vice versa." [...more]