Tag Archive | "video plus box"

Rich Media Ads in Search:  Google’s Video Plus Box (VPB)

Rich Media Ads in Search: Google’s Video Plus Box (VPB)

Google recently introduced a video plus box to their ad offering in the Google Search Network. This enhancement allows a user to watch a short clip that’s embedded in an advertiser’s sponsored search listing. On one campaign, Travel Channel has seen a 190% increase in CTR since launching these rich media ads. [...more]

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