Tag Archive | "Vanity URLs"

Facebook Vanity URL Best Practices

Facebook Vanity URL Best Practices

The strategy that a brand should take with regard to its Facebook’s assets is highly unique, and should be determined by a review of the following elements: the prominence of the brand’s other digital assets and social media profile; the importance of Facebook to the brand’s target demographic;competitor’s activities in social media and the risk of squatting;your trademark protections;the likelihood of future paid social media advertising campaigns; and the importance of brand extensions and brand-family marketing campaigns. [...more]

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