Tag Archive | "Trademark terms"

Trademark Bidding – EU opinion finds that this can infringe trademarks, but all is not clear

Trademark Bidding – EU opinion finds that this can infringe trademarks, but all is not clear

An adviser to the European Court of Justice has provided expert opinion on the latest AdWords trademark bidding case. Will this lead to a clear cut ruling on what is considered fair and unfair trademark bidding practices? [...more]

Featured, News, SEM Comments (2)

Bing/Yahoo! to permit bids on trademark terms

Bing/Yahoo! to permit bids on trademark terms

Microsoft has announced a significant change to its paid search editorial policy, which will enable marketers to bid on trademark terms across Bing and Yahoo!. [...more]

Featured, News, SEM Comments (3)

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