Tag Archive | "the search agency"

The Search Agency’s Favorite Holiday Traditions

The Search Agency’s Favorite Holiday Traditions

As we get ready to head home for the holidays, we recount our very favorite holiday traditions. [...more]

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The Search Agency’s Best & Worst Holiday Gifts

The Search Agency’s Best & Worst Holiday Gifts

The Search Agency's crew of search folk spill the best and worst holiday gifts they have ever received. [...more]

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SEO for the Birds: The Search Agency’s POV on Google’s Hummingbird Update

SEO for the Birds: The Search Agency’s POV on Google’s Hummingbird Update

Have you read The Search Agency's official POV on Google's Hummingbird update yet? Here's a sneak peek. [...more]

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Inside the Search Studio with Elaine Lawson

Inside the Search Studio with Elaine Lawson

Today we wrap up our Stars of Search interview series with an insightful conversation with Elaine Lawson, VP of Digital Marketing for Mastercard [...more]

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Inside the Search Studio with Jeb Griffin

Inside the Search Studio with Jeb Griffin

The Search Agency sits down with one of the winners of the Stars of Search Awards to learn more about his background and approach to online marketing. Click through to learn more about Jeb Griffin from RE/MAX. [...more]

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Inside the Search Studio with David Pedersen

Inside the Search Studio with David Pedersen

The Search Agency sits down with one of the winners of the Stars of Search Awards to learn more about his background and excellence in the search marketing industry. Click through to learn more about David Pedersen from White Pages. [...more]

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Introducing the Mobile Experience Scorecard

Introducing the Mobile Experience Scorecard

Michelle introduces The Search Agency's new Mobile Experience Scorecard. [...more]

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Google Hangout on Air: Understanding Attribution and Micro-Conversions

Google Hangout on Air: Understanding Attribution and Micro-Conversions

We are rounding up our summary of last week's Google Hangout on Air by covering Keith Wilson's POV on attribution and micro-conversions. [...more]

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Google Hangout on Air: Industry Leaders Weigh in on the State of Mobile

Google Hangout on Air: Industry Leaders Weigh in on the State of Mobile

Last week, The Search Agency participated in a Google Hangout on Air with other industry leaders to weigh in on the state of mobile. Get insight and details from their discussion here! [...more]

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Inside the Search Studio with Mike Blumenthal: A Deep Dive into Google and Local SEO

Inside the Search Studio with Mike Blumenthal: A Deep Dive into Google and Local SEO

In the debut interview of our "Inside the Search Studio" series, David Carrillo sits down with search marketing expert Mike Blumenthal to discuss Google and local SEO. [...more]

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Introducing: Inside the Search Studio

Introducing: Inside the Search Studio

The Search Agency is excited to announce another new and exciting series on The Search Agents blog: Inside the Search Studio. [...more]

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Content Marketing – Not Just Hype (Unless You Make It That Way)

Content Marketing – Not Just Hype (Unless You Make It That Way)

David has an upcoming webinar about how to use content marketing strategically and effectively. Register now! [...more]

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How to: Setting Up a Mobile Paid Search Campaign

How to: Setting Up a Mobile Paid Search Campaign

In case you didn’t have the chance to tune into The Search Agency’s webinar on mobile search with comScore, we have pulled together the key best practices we discussed for executing a mobile search campaign. [...more]

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Interview with Grant Simmons

Interview with Grant Simmons

This month The Search Agents sat down with Grant Simmons to discuss the growing importance of personalized search options, Facebook and Bing's new partnership and high school pole vault records. [...more]

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Happy Birthday, Mr. Search Agent!

Happy Birthday, Mr. Search Agent!

Today marks the one-year anniversary of The Search Agents, The Search Agency’s corporate blog! It’s been an exciting year in the world of online marketing and it has been a pleasure to report, analyze and joke about the developments in SEM, SEO, social media, and beyond. [...more]

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A Conversation with Matt Kain

A Conversation with Matt Kain

In a recent conversation with The Search Agents, Matt Kain, Chief Revenue Officer at The Search Agency, discusses his first year at TSA, the promise of the iPad, and Apple's plans to capitalize on mobile search. [...more]

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New, Proprietary SEM Creative Testing Tool

New, Proprietary SEM Creative Testing Tool

Well-written headlines and ad copy can significantly improve the performance of any paid search campaign. Determining which version of a PPC ad is most effective for a particular keyword or ad group requires rigorous, controlled testing to account for changes in bid and position. TSA's new creative testing tool enables our account teams to quantify the impact of each ad on conversion rate and quickly determine which under-performing versions should be paused. One client has already seen a 30% boost in conversion rate for the ad groups in which the creative testing methodology has been applied. [...more]

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