Tag Archive | "targeting"

Google Rolls Out “In-Market Buyers” Segment on GDN

Google Rolls Out “In-Market Buyers” Segment on GDN

Michelle covers Google's recent GDN feature: In-Market Buyers. Commentary and insight from The Search Agency's display marketing managers included! [...more]

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Borrell Associates Report: Expected Increase in Targeted Display Advertising

Borrell Associates Report: Expected Increase in Targeted Display Advertising

After reading Borrell Associates most recent report on the automotive industry, Brian explains how local search marketing will be affected in the coming years. [...more]

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Introducing (and Examining) A Holistic Approach to Paid Media Marketing

Introducing (and Examining) A Holistic Approach to Paid Media Marketing

In a five part series, Taylor introduces The Search Agency's new approach to paid media marketing and explains the first component of h(Paid): Targeting. [...more]

SEM Comments (1)

Multilingual PPC

Multilingual PPC

Could advertisers increase their CTRs and conversion rates by targeting certain areas of the country with ads in both English and the predominant non-English native language? [...more]

SEM Comments (2)

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