Tag Archive | "target CPC"

Analyzing Campaign Traffic by Average Position

Analyzing Campaign Traffic by Average Position

Sure, we all know that average position is not always a wholly reliable metric, just as achieving a higher position does not necessarily equate into more traffic. Looking at a small data set from one of our existing campaigns illustrates how decisions change based on the manner in which we group data. [...more]

Featured, SEM Comments (1)

Maximize Your CPC

Maximize Your CPC

Sometimes I hear pay-per-click advertising account managers say something like "My CPCs keep going up!" as if that's a bad thing. But one sign of the effectiveness of online marketing efforts is the degree to which they increase the observed Cost-per-Click. In this post, Bradd explains why. [...more]

Featured, SEM Comments (7)

Follow Us on Twitter

Authors