Tag Archive | "Sponsored Links"

Click-Through Rate Jumps 11.4% After Google Changes “Sponsored Links” to “Ads”

Click-Through Rate Jumps 11.4% After Google Changes “Sponsored Links” to “Ads”

One week after Google switches its disclosure label from "Sponsored Links" to "Ads", new research from The Search Agency finds a double-digit increase in CTR. [...more]

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Google Changes “Sponsored Links” to “Ads” – Watch your Click-Through Rates

Google Changes “Sponsored Links” to “Ads” – Watch your Click-Through Rates

Google has replaced the "Sponsored Links" label above its paid ads with "Ads". Seems like a rather innocuous change. But new research suggests it could have a damaging impact on PPC click-through rate. [...more]

Featured, News, SEM Comments (13)

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