Tag Archive | "sony"

2012:  We Weren’t Warned, Only Teased

2012: We Weren’t Warned, Only Teased

I came across a billboard for the upcoming movie "2012" The billboard included a big "search: 2012" call to action, which I did both on my mobile device and wired computer. Read more to get the results and what this case study teaches us about bridging the gap between offline promotions and online engagement. [...more]

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What will be the Walkman of 2009?

What will be the Walkman of 2009?

It is amazing to think back to all of the advances just in our lifetime: original computers to air thin laptops; records to 8 tracks to cassettes to CDs to MP3; cell phones that were huge to full keyboard smart phones no larger than a Post-It note. What new, new thing will we look back on in 20 years and laugh? [...more]

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