Last Wednesday was Coffee Bean and Tea Leaf’s Free Ice Blended Day. The L.A.-based retailer of premium caffeinated beverages launched a campaign on Facebook to generate interest in some new flavors of Ice Blended coffee. Was their campaign good to the last drop? TSA's resident caffeine junkie covers the ups and downs of this Facebook event. [...more]
The strategy that a brand should take with regard to its Facebook’s assets is highly unique, and should be determined by a review of the following elements: the prominence of the brand’s other digital assets and social media profile; the importance of Facebook to the brand’s target demographic;competitor’s activities in social media and the risk of squatting;your trademark protections;the likelihood of future paid social media advertising campaigns; and the importance of brand extensions and brand-family marketing campaigns.