‘The Week We Searched For’ is my collection of this week’s most pertinent stories from the world of search, social media, online advertising and beyond. We wind up September with a few failures and some big plans for mergers, acquisitions and advertising. [...more]
Social media isn't a short term strategy that fits within the 'normal' marketing expertise. Companies that look at social media as a simple extension of their marketing department often underestimate the time and resource commitment to engage with clients, prospects and other "influencers." Here are some questions to ask before you join the social media party. [...more]
This post began as a review of Trust Agents and became instead a bit of a look at how one of the authors, Chris Brogan, naturally uses the principles he writes about. Leveraging his follower base tactfully and without pitching to them, he offered value, humble thanks, and fostered an almost viral campaign to promote the book. But a big part of why this worked so well is that Chris has built his network to help other people. [...more]
Like most social media marketing, search engine optimization for social media profiles is still anybody's game. Drew offers some easy-to-implement best practices to improve the organic rankings of your Twitter and Facebook profiles. [...more]
A brand’s voice allows their social community followers to get to know what the brand is all about. A consumer who knows a brand’s identity can then decide if they would like to get to know the brand better, and perhaps want to buy it a drink. [...more]
Thinking about taking the plunge and launching your profile on Twitter? Drew offers some tactical advice on how best to represent yourself or your brand, build a relevant group of followers, and join the discussion. [...more]
Yahoo! made their new homepage available to visitors this week. Will a design makeover, new personalization tools, and enhanced social media integration earn Yahoo! more eyeballs and a bigger slice of the search market? [...more]
Tuesday’s free pastry promotion should have been a slam dunk for the top brand in premium coffee. Did their loyal customer base walk away fat and happy? Or was Starbucks left cleaning up the crumbs from a social media misstep? [...more]
Most internet companies have a wide variety of sites linking to them that get tagged as “referral” in Google Analytics. But which sites are driving the most valuable traffic, and how can you organize them by source? This article will show you how to measure the ROI of referring sites with filters and custom reports in Google Analytics. [...more]
From the Fortune 500 to start ups, most companies have considered launching the "official corporate blog." Some blogs are effective at helping faceless corporations connect with their customers. Others do little more than promote the latest press release, case study, or earnings announcement. If you're looking to launch (or revive) your corporate blog, Drew provides some best practices on using blogs to engage your customers.
From Facebook to Gmail, to the King of Pop (RIP), Kate gives her slant on the week that was. And finds yet another cold coffee giveaway.
Last Wednesday was Coffee Bean and Tea Leaf’s Free Ice Blended Day. The L.A.-based retailer of premium caffeinated beverages launched a campaign on Facebook to generate interest in some new flavors of Ice Blended coffee. Was their campaign good to the last drop? TSA's resident caffeine junkie covers the ups and downs of this Facebook event. [...more]
The strategy that a brand should take with regard to its Facebook’s assets is highly unique, and should be determined by a review of the following elements: the prominence of the brand’s other digital assets and social media profile; the importance of Facebook to the brand’s target demographic;competitor’s activities in social media and the risk of squatting;your trademark protections;the likelihood of future paid social media advertising campaigns; and the importance of brand extensions and brand-family marketing campaigns.