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Tag Archive | "Social Media"

eRetailers Winning Customers at the Zero Moment of Truth

eRetailers Winning Customers at the Zero Moment of Truth

Didn't have the chance to join us for our webinar on ZMOT? Don't worry, you can learn about winning customers at ZMOT and driving ROI here and by watching our presentation online. [...more]

Display, Featured, Mobile, SEO, Social Media Comments (2)

How to Create a Mobile Marketing Dashboard in Google Analytics

How to Create a Mobile Marketing Dashboard in Google Analytics

Richard shows us a simple step by step tutorial on how to create a mobile dashboard in Google Analytics. Finally a way to filter dashboards to create more targeted data reports. [...more]

Analytics, Featured, Mobile Comments (5)

An Interview with Erik Freeman

An Interview with Erik Freeman

Erik sat down with The Search Agency to discuss recent changes in Google's linking algorithm and the future of SEO and Brand Building. [...more]

Featured, SEO Comments (1)

Social Media ROI – Measuring Results vs. Activity

Social Media ROI – Measuring Results vs. Activity

Ami Grant analyzes the latest thinking on Social Media ROI from last month's Interactive SXSW. [...more]

Featured, Social Media Comments (4)

Social Media Marketing – How to Avoid the Hype

Social Media Marketing – How to Avoid the Hype

David preaches the importance of marketing fundamentals before your company jumps head first into Social Media. [...more]

Featured, Social Media Comments (2)

Why Pinterest? Why Now?

Why Pinterest? Why Now?

You can't swing a bat without hitting a Pinterest article these days. Here's one more exploring what's going on with all the hype! [...more]

Featured, Social Media Comments (4)

Back to The Pinning Board: My Foray into Push Button Content Sharing Platforms

Back to The Pinning Board: My Foray into Push Button Content Sharing Platforms

What is Pinterest? Is it worth all the hype? Heather Sundell explores how Pinterest and other push button content sharing sites are changing social media. [...more]

Featured, Social Media Comments (0)

Interview with David Carrillo- February 2012

Interview with David Carrillo- February 2012

David sat down with The Search Agents to discuss the benefits of local SEO marketing with Google Places, Google's new 'search, plus your world' service, and how personalized search is changing search user experiences. [...more]

Featured Comments (0)

My Shazam-Guided Super Bowl Experience

My Shazam-Guided Super Bowl Experience

Social Media and football aficionado David Carrillo explores the "second screen," as he lets Shazam guide his interactive Super Bowl commercial experience. [...more]

Consumer Experience, Featured, Mobile, Social Media Comments (3)

2012 Social Media Predictions: Brought to You by The Search Agency

2012 Social Media Predictions: Brought to You by The Search Agency

With the help of our resident social media gurus, The Search Agency's Marketing Manager, Heather Sundell takes a stab at predicting the social media trends for 2012. [...more]

Featured, Social Media Comments (2)

How a Twitter Drama Unfolded and What We Can Learn From It

How a Twitter Drama Unfolded and What We Can Learn From It

A very public dispute between two prominent online marketers serves as an important reminder of social media's unintended consequences. [...more]

Featured, Social Media Comments (3)

Kid-Friendly Social Media – Friend or Foe?

Kid-Friendly Social Media – Friend or Foe?

With more kids connecting with friends online, Mary Hayes explores the latest trends in kid-friendly social networking. [...more]

Featured, Social Media Comments (4)

The Internet Is Going Dark Tomorrow – What do I do on January 18th?

The Internet Is Going Dark Tomorrow – What do I do on January 18th?

Jessica Lee takes you through the ins and outs of tomorrow's impending blackout in protest of SOPA and PIPA. Get informed today to be involved tomorrow. [...more]

Featured, News, Social Media Comments (2)

Facebook Coupons: Is Your Brand Getting a Deal?

Facebook Coupons: Is Your Brand Getting a Deal?

With social coupon sites gaining momentum, Facebook announces their version. Mary Hayes, explores the implications of this new service for marketers. [...more]

Display, Featured, Social Media Comments (2)

Louis C.K. Teaches the Marketing World about Funny Business

Louis C.K. Teaches the Marketing World about Funny Business

After being blown away by comedian Louis C.K.'s self-released video, Jessica Lee explores the keys to his unconventional online marketing success. [...more]

Featured, Social Media Comments (0)

What does the success of targeted social mean for paid search?

What does the success of targeted social mean for paid search?

Mike shares his insights drawn from a recent roundtable on social media and paid search at the Media Post Search Insider Summit in Park City, Utah. [...more]

Featured, SEM, Social Media Comments (1)

Walkthrough of YouTube’s New Analytics Platform

Walkthrough of YouTube’s New Analytics Platform

Learn more about the exciting features and benefits in the new YouTube Analytics platform. [...more]

Featured, Social Media, Video Comments (3)

Holiday Search Marketing Tactics Can Be Applied Year Round

Holiday Search Marketing Tactics Can Be Applied Year Round

With the holiday season quickly approaching, Ami provides strategies and tactics for effectively investing across online channels and better connecting with consumers online this holiday season. [...more]

Display, Featured, SEM Comments (0)

5 Things I’m Looking Forward To At PubCon 2011

5 Things I’m Looking Forward To At PubCon 2011

With the range of search marketing and social media conferences available these days, it can be hard to decipher which ones are good and which ones are great. According to David, PubCon is one of the great conferences. Read more to find out why... [...more]

Featured, SEO, Social Media Comments (2)

The Week We Searched For- November 3, 2011

The Week We Searched For- November 3, 2011

Very important week in online marketing, as Google announces significant changes to its search algorithm, revamps its AdWords location targeting services and introduces new paid ad placements. [...more]

Featured, News Comments (1)

Viral Social Media Campaigns for SEO

Viral Social Media Campaigns for SEO

There’s no establish method for going “viral,” but there are tactics marketers can employ to better engage their customers, improve online visibility and drive traffic. Richard discusses tactics for creating SEO content that drives viral results. [...more]

SEO, Social Media Comments (3)

Invitation Reads: Heather….+1

Invitation Reads: Heather….+1

Heather gives us the dirty on what it's like to be wooed by the most coveted date of the summer... Google +. Facebook, watch out. This could be true love. [...more]

Featured, Social Media Comments (3)

Interview with Brian McCarthy- June 2011

Interview with Brian McCarthy- June 2011

This month we sat down with Brian McCarthy, our new SVP of Product, to discuss his role at The Search Agency, exciting plans for 2012 and 2013 and tennis. [...more]

Featured, News Comments (0)

Google +1 for PPC

Google +1 for PPC

At the recent SMX Advance in Seattle, Daniel Dulitz from Google introduced Google's new social feature Google +1 and discussed the potential impact on PPC ads and organic listings. [...more]

Featured, SEM Comments (5)

The Future of Search and Social Media: SEO and Social Media Integration

The Future of Search and Social Media: SEO and Social Media Integration

In this post, we explore why SEO and social media integration is gaining momentum in the search industry and why marketers should consider an integrated marketing strategy for their SEO and social media campaigns. [...more]

Featured, SEO, Social Media Comments (3)

Interview with Josh Peters

Interview with Josh Peters

This month The Search Agents sat down with Josh Peters, our new Manager of Social Media, to discuss why marketers should consider integrated management of their search and social campaigns. [...more]

Featured Comments (0)

An Interview with David Hughes

An Interview with David Hughes

The Search Agents sit down with CEO David Hughes to discuss his plans for 2011 and how recent industry developments could affect search marketers in the coming year. [...more]

Featured Comments (1)

The Search Agents Predictions for Online Marketing in 2011

The Search Agents Predictions for Online Marketing in 2011

The Search Agents have dusted off their crystal ball to predict the the developments, opportunities, and trends we can expect to impact online marketing in 2011. [...more]

Featured, News Comments (9)

The Year We Searched For 2010

The Year We Searched For 2010

2010 was an exciting year in search marketing. With several new gaming-changing services and growing competition in local, mobile and social search, we saw the landscape of our industry shifting in new directions. [...more]

Featured, News Comments (3)

Comprehensive Guide to Location-Based Social Media

Comprehensive Guide to Location-Based Social Media

Location-based services have become one of the hottest and fastest growing sectors of social media. You’ve likely heard of a few of the popular location-based services such as Foursquare, Gowalla, and Yelp. And if you own a smartphone, you’ve probably downloaded at least one. [...more]

Featured, Social Media Comments (6)