Location-based services have become one of the hottest and fastest growing sectors of social media. You’ve likely heard of a few of the popular location-based services such as Foursquare, Gowalla, and Yelp. And if you own a smartphone, you’ve probably downloaded at least one. [...more]
It never ceases to amaze me how much my kids take the Internet and the almost limitless access to information, almost anywhere, for granted. And now I feel the same for the seniors in my life. [...more]
With Google’s introduction of their new service Google Dashboard, MSN’s makeover and Twitter’s new retweet, this week's stories are all about how social media is changing the nature of search and prompting new internet privacy boundaries. [...more]
‘The Week We Searched For’ is my collection of this week’s most pertinent stories from the world of search, social media, online advertising and beyond. We wind up September with a few failures and some big plans for mergers, acquisitions and advertising. [...more]
Social media isn't a short term strategy that fits within the 'normal' marketing expertise. Companies that look at social media as a simple extension of their marketing department often underestimate the time and resource commitment to engage with clients, prospects and other "influencers." Here are some questions to ask before you join the social media party. [...more]
This post began as a review of Trust Agents and became instead a bit of a look at how one of the authors, Chris Brogan, naturally uses the principles he writes about. Leveraging his follower base tactfully and without pitching to them, he offered value, humble thanks, and fostered an almost viral campaign to promote the book. But a big part of why this worked so well is that Chris has built his network to help other people. [...more]
Like most social media marketing, search engine optimization for social media profiles is still anybody's game. Drew offers some easy-to-implement best practices to improve the organic rankings of your Twitter and Facebook profiles. [...more]
A brand’s voice allows their social community followers to get to know what the brand is all about. A consumer who knows a brand’s identity can then decide if they would like to get to know the brand better, and perhaps want to buy it a drink. [...more]
Thinking about taking the plunge and launching your profile on Twitter? Drew offers some tactical advice on how best to represent yourself or your brand, build a relevant group of followers, and join the discussion. [...more]
Yahoo! made their new homepage available to visitors this week. Will a design makeover, new personalization tools, and enhanced social media integration earn Yahoo! more eyeballs and a bigger slice of the search market? [...more]
