Tag Archive | "social media marketing"

Social Media and Soccer:  My Interview with LA Galaxy’s Lisa Bregman

Social Media and Soccer: My Interview with LA Galaxy’s Lisa Bregman

Soccer is the world's most popular sport, but building a local fan base in the U.S. is a huge challenge. Learn how LA Galaxy's social media manager uses an array of social media platforms to engage their fan base and build buzz around the team. [...more]

Featured, Social Media Comments (1)

Social Media Gone Rogue

Social Media Gone Rogue

Griffin and Jessica recap the recent #nowthatchersdead hastag frenzy and discuss the importance of mindful social media marketing efforts. [...more]

Featured, News, Social Media Comments (13)

The Future of Social Media Marketing is (Almost) Here

The Future of Social Media Marketing is (Almost) Here

David explores the outcomes of social media platform mergers. What does this mean for marketers? [...more]

Featured, Social Media Comments (10)

Social Media ROI – Measuring Results vs. Activity

Social Media ROI – Measuring Results vs. Activity

Ami Grant analyzes the latest thinking on Social Media ROI from last month's Interactive SXSW. [...more]

Featured, Social Media Comments (4)

The Week We Searched For- March 23, 2012

The Week We Searched For- March 23, 2012

In this week's stories, Google launchesits new suite of services for display advertising and new status icons to AdWords, while Facebook introduces its new "Acquaintance List" feature. [...more]

Featured, News Comments (1)

Facebook’s New Premium Ads and Brand Pages – The Search Agency POV

Facebook’s New Premium Ads and Brand Pages – The Search Agency POV

The Search Agency's new POV on Facebook's Premium Ad features explores how these changes will impact online marketers and provides best practices on optimizing your new Facebook Timeline profiles and Premium Ads. [...more]

Featured, News, Social Media Comments (1)

Social Media Marketing – How to Avoid the Hype

Social Media Marketing – How to Avoid the Hype

David preaches the importance of marketing fundamentals before your company jumps head first into Social Media. [...more]

Featured, Social Media Comments (2)

Back to The Pinning Board: My Foray into Push Button Content Sharing Platforms

Back to The Pinning Board: My Foray into Push Button Content Sharing Platforms

What is Pinterest? Is it worth all the hype? Heather Sundell explores how Pinterest and other push button content sharing sites are changing social media. [...more]

Featured, Social Media Comments (0)

2012 Social Media Predictions: Brought to You by The Search Agency

2012 Social Media Predictions: Brought to You by The Search Agency

With the help of our resident social media gurus, The Search Agency's Marketing Manager, Heather Sundell takes a stab at predicting the social media trends for 2012. [...more]

Featured, Social Media Comments (0)

Facebook Coupons: Is Your Brand Getting a Deal?

Facebook Coupons: Is Your Brand Getting a Deal?

With social coupon sites gaining momentum, Facebook announces their version. Mary Hayes, explores the implications of this new service for marketers. [...more]

Display, Featured, Social Media Comments (2)

Interview with Ranil Wiratunga – January 2012

Interview with Ranil Wiratunga – January 2012

To kick off the new year, The Search Agents sat down with Ranil Wiratunga to discuss how changes in mobile marketing, social media, and online legislation may impact online marketers in 2012. [...more]

Featured, Mobile, SEM, SEO, Social Media Comments (1)

PubCon Las Vegas Day 1 – Masters Group Training

PubCon Las Vegas Day 1 – Masters Group Training

David looks back at his first day at PubCon Las Vegas and provides four key insights from PubCon's Social Media Marketing Master sessions. [...more]

Analytics, Featured, SEO, Social Media Comments (3)

Both a Positive and Negative Social Media Day

Both a Positive and Negative Social Media Day

Two "ah ha" moments highlight the power of social media to affect both positive and negative change in our lives. [...more]

Social Media Comments (1)

5 Ways That Brands Have Failed In Social Media

5 Ways That Brands Have Failed In Social Media

Social media seems like the wild west of interactive marketing, with many brands trying new tactics without a solid strategy in place. Read more to learn the five most common social media missteps, and what you can do to avoid them. [...more]

Featured, Social Media Comments (13)

Strolling through the SMERPs: 6 New Social Media Terms You Must Know

Strolling through the SMERPs: 6 New Social Media Terms You Must Know

Social media seems to have a language all its own. With the latest terminology, you'll sound like a social media guru in no time. [...more]

Featured, Social Media Comments (9)

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