Tag Archive | "sitelinks"

How Exactly Do Sitelinks Affect PPC Performance?

How Exactly Do Sitelinks Affect PPC Performance?

Using Various Paid Search Ad Extensions to Gauge Online Performance     Today, too many search marketers struggle with both increasing search volume while also systematically measuring the origins of that growing traffic. This kind of visibility can crucially impact where you choose to position spend, and ultimately, which audience segments your advertisements reach. It’s […] [...more]

Consumer Experience, Featured, SEM Comments (1)

Grant’s Rants: Hey Matt, Be Careful What You Ask For…

Grant’s Rants: Hey Matt, Be Careful What You Ask For…

In this week's episode, Grant is ranting about the recent suggestions webmasters gave in response to Matt Cutts' asking for Google's Webmaster Tools' improvements. Among the most common suggestions from webmasters was better control of sitelinks selection. However, Grant suggests that increased control over sitelinks would result in decreased user experience and potentially lazy webmasters. [...more]

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New Options for Sitelink Specificity with Google AdWords Enhanced Campaigns

New Options for Sitelink Specificity with Google AdWords Enhanced Campaigns

In her debut post, Michelle reports on Enhanced Campaigns sitelinks and how they might affect advertisers' campaigns. [...more]

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