Tag Archive | "shopping"

If It’s Too Late to Optimize, Retarget & Capture Conversions with Display Ads

If It’s Too Late to Optimize, Retarget & Capture Conversions with Display Ads

The week before Thanksgiving, there are about as many articles on retail optimization tips as there are early Black Friday sales. Realistically though, brands should have been preparing for Black Friday, retail’s kick-off into its biggest earnings season of the year, since before this past summer. Budgets are set, campaigns in place, so with these […] [...more]

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Sluggish Black Friday Sales Give Way to New Shopping Trend: Cyber Week

Sluggish Black Friday Sales Give Way to New Shopping Trend: Cyber Week

The Search Agency reports on the potential transformation of Cyber Monday into "Cyber Week". [...more]

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Google Introduces Shopping Campaigns for PLAs

Google Introduces Shopping Campaigns for PLAs

Michelle and the paid search team explain the details of Google's new Shopping Campaigns [...more]

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Not Only Do Smart Advertisers Use Remarketing, Smart Shoppers Do Too!

Not Only Do Smart Advertisers Use Remarketing, Smart Shoppers Do Too!

Maria reminds us that remarketing is a powerful tool for marketers and consumers when used correctly (We're looking at you Gavin Barwell). [...more]

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