Tag Archive | "SEO"

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SEO and Brand Building strategies don't always align. Increasingly, though, marketers need to integrate these strategies to provide their customers with a consistent brand experience and quality content online in order to promote authentic relationships and drive organic search results. [...more]

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SEO and Brand Building have often stood in opposition, but with Google's attacks on paid links, bridging the gap is more important than ever. Erik discusses building online authority through a strong online brand and authentic content. [...more]

Featured, SEO, Social Media Comments (16)

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Planning a website migration or redesign? Our SEO Website Migration Checklist is a must-read for ensuring that your migration doesn't negatively impact traffic or your customers' on-site user experience. [...more]

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Mark Fillmore, Group Account Director at The Search Agency, sat down with The Search Agents to discuss the importance of approaching a website migration or a site redesign from an SEO perspective. [...more]

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We've all been hearing about Rick Santorum. Follow SEM Creative Editor Kerrie Tills, as she explains where his online campaign went wrong. [...more]

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Even the company that wrote the book on SEO fundamentals can make the occasional slip up. [...more]

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David sat down with The Search Agents to discuss the benefits of local SEO marketing with Google Places, Google's new 'search, plus your world' service, and how personalized search is changing search user experiences. [...more]

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David Waterman explores SEO's growing role in marketing strategies by proposing a new way to think about positioning SEO within a company's marketing department. [...more]

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The omniscient SEO Lamp explores some possibly fishy linking tactics taken on by Google. Could it be true that Google is buying AND selling links?? [...more]

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The SEO Lamp laments the loss of its beloved Crap Content Gang, a boorish group of online hoodlums killed off by Google's big bad Panda. [...more]

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Already overwhelmed by the thought of what to attend at next year's PubCon? Richard provides some helpful tips for how he narrowed down his selection at PubCon 2011. [...more]

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With the range of search marketing and social media conferences available these days, it can be hard to decipher which ones are good and which ones are great. According to David, PubCon is one of the great conferences. Read more to find out why... [...more]

Featured, SEO, Social Media Comments (2)

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Very important week in online marketing, as Google announces significant changes to its search algorithm, revamps its AdWords location targeting services and introduces new paid ad placements. [...more]

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Google's latest demand for "freshness" has SEOs worried about their content's expiration date. Grant points out that "fresh" doesn't necessarily equate to "new." Content's shelf life depends on the value that content provides its users. [...more]

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Atarax For Sale

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Steve Levitt, SVP of Business Development & Marketing, talks with us about the increasingly holistic nature of online marketing, the promise of Google TV Ads, and the Zero Moment of Truth. [...more]

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Google has confirmed that the latest iteration on its Panda Update, Panda 2.5, is live. It’s not known exactly what type of content or sites this update targets, but SearchMetrics has published its list of biggest winners and losers. [...more]

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The Search Agency's latest white paper reviews the changes Google has made to its ranking algorithm with the Panda Update and the best practices you'll need to improve relevance and authority across your site. [...more]

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Charles provides a step-by-step tutorial on how to transform your web page into a "link magnet". [...more]

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The Search Agents sat down with David Waterman to discuss Google's new extended sitelinks, recent developments in SEO content and his recent garage sale adventures. [...more]

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After uncovering the peculiarities of Google's new extended organic sitelink methodology, David turns his attention to Google's bizarre use of colons. [...more]

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Google has introduced five new reports to its Google Analytics platform, called Multi-Channel Funnels. Rather than attributing a conversion solely to the last ad or linked clicked, the new reports seek to provide insight into the full conversion path over a 30-day period. [...more]

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In this week's stories, Google expands Organic Sitelinks and acquires Motorola for $12.5 billion, and Facebook introduces a new feature to its News Feed. [...more]

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Wouldn't it be nice if there was an SEO General to remind everyone that consuming too many SEO articles could be dangerous to your site's health? [...more]

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Viral Social Media Campaigns for SEO

Viral Social Media Campaigns for SEO

There’s no establish method for going “viral,” but there are tactics marketers can employ to better engage their customers, improve online visibility and drive traffic. Richard discusses tactics for creating SEO content that drives viral results. [...more]

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Google +1 for PPC

Google +1 for PPC

At the recent SMX Advance in Seattle, Daniel Dulitz from Google introduced Google's new social feature Google +1 and discussed the potential impact on PPC ads and organic listings. [...more]

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The Week We Searched For – June 27, 2011

The Week We Searched For – June 27, 2011

In last week's news, Google became the subject of another FTC antitrust investigation, Google launched its Panda 2.2 Update and Foursquare raised $50 million in VC funding. [...more]

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Convention and Visitors Bureau Websites – They SHOULD Rank, so why DON’T They

Convention and Visitors Bureau Websites – They SHOULD Rank, so why DON’T They

While Convention and Visitors Bureau websites have a wealth of information on local businesses, they rarely rank well on Google. Instead it's an array of sites that want visitors to either book a hotel, purchase a golf package, or click on AdSense ads. In this post, we look at some of the reasons why... [...more]

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SEOmoz’s 2011 Search Engine Ranking Factors

SEOmoz’s 2011 Search Engine Ranking Factors

SEOmoz has published its 2011 Search Engine Ranking Factors survey, and we asked two of our SEO experts to weigh in on the findings. [...more]

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An Interview with Mike Jarvinen

An Interview with Mike Jarvinen

This month, TSA sat down with Mike Jarvinen, VP Marketing Strategy, to discuss the most recent Search Insider Summit, and common mistakes marketers repeatedly make in their search campaigns. [...more]

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Google’s Tips for Creating Panda-Friendly Content

Google’s Tips for Creating Panda-Friendly Content

Google’s Amit Singhal recently published a post that offers guidance to marketers on how to improve the quality of their online content. [...more]

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