Tag Archive | "SEO"

Does Your Web Content Have an “Expired by” Date?

Does Your Web Content Have an “Expired by” Date?

Google's latest demand for "freshness" has SEOs worried about their content's expiration date. Grant points out that "fresh" doesn't necessarily equate to "new." Content's shelf life depends on the value that content provides its users. [...more]

Featured, SEO Comments (1)

Interview with Steve Levitt

Interview with Steve Levitt

Steve Levitt, SVP of Business Development & Marketing, talks with us about the increasingly holistic nature of online marketing, the promise of Google TV Ads, and the Zero Moment of Truth. [...more]

Featured Comments (1)

Google Update: Google Panda 2.5

Google Update: Google Panda 2.5

Google has confirmed that the latest iteration on its Panda Update, Panda 2.5, is live. It’s not known exactly what type of content or sites this update targets, but SearchMetrics has published its list of biggest winners and losers. [...more]

Featured, News, SEO Comments (15)

SEO After the Panda Update: How Google Rewards Original, Relevant Online Content

SEO After the Panda Update: How Google Rewards Original, Relevant Online Content

The Search Agency's latest white paper reviews the changes Google has made to its ranking algorithm with the Panda Update and the best practices you'll need to improve relevance and authority across your site. [...more]

Featured, SEO Comments (8)

10 Top SEO Tips – How to Make an Ideal Link-Bait Web Page For Your Site

10 Top SEO Tips – How to Make an Ideal Link-Bait Web Page For Your Site

Charles provides a step-by-step tutorial on how to transform your web page into a "link magnet". [...more]

Featured, SEO Comments (7)

Interview with David Waterman

Interview with David Waterman

The Search Agents sat down with David Waterman to discuss Google's new extended sitelinks, recent developments in SEO content and his recent garage sale adventures. [...more]

Featured Comments (0)

Colons and Organic Sitelink Title Text: What is Google Doing?

Colons and Organic Sitelink Title Text: What is Google Doing?

After uncovering the peculiarities of Google's new extended organic sitelink methodology, David turns his attention to Google's bizarre use of colons. [...more]

Featured, SEO Comments (10)

Google Analytics Update: Multi-Channel Funnels

Google Analytics Update: Multi-Channel Funnels

Google has introduced five new reports to its Google Analytics platform, called Multi-Channel Funnels. Rather than attributing a conversion solely to the last ad or linked clicked, the new reports seek to provide insight into the full conversion path over a 30-day period. [...more]

Analytics, Featured Comments (4)

The Week We Searched For- August 19, 2011

The Week We Searched For- August 19, 2011

In this week's stories, Google expands Organic Sitelinks and acquires Motorola for $12.5 billion, and Facebook introduces a new feature to its News Feed. [...more]

Featured, News Comments (1)

SEO Articles Are Dangerous. (This post will self destruct)

SEO Articles Are Dangerous. (This post will self destruct)

Wouldn't it be nice if there was an SEO General to remind everyone that consuming too many SEO articles could be dangerous to your site's health? [...more]

Featured, SEO Comments (11)

Viral Social Media Campaigns for SEO

Viral Social Media Campaigns for SEO

There’s no establish method for going “viral,” but there are tactics marketers can employ to better engage their customers, improve online visibility and drive traffic. Richard discusses tactics for creating SEO content that drives viral results. [...more]

SEO, Social Media Comments (3)

Google +1 for PPC

Google +1 for PPC

At the recent SMX Advance in Seattle, Daniel Dulitz from Google introduced Google's new social feature Google +1 and discussed the potential impact on PPC ads and organic listings. [...more]

Featured, SEM Comments (5)

The Week We Searched For – June 27, 2011

The Week We Searched For – June 27, 2011

In last week's news, Google became the subject of another FTC antitrust investigation, Google launched its Panda 2.2 Update and Foursquare raised $50 million in VC funding. [...more]

Featured, News Comments (0)

Convention and Visitors Bureau Websites – They SHOULD Rank, so why DON’T They

Convention and Visitors Bureau Websites – They SHOULD Rank, so why DON’T They

While Convention and Visitors Bureau websites have a wealth of information on local businesses, they rarely rank well on Google. Instead it's an array of sites that want visitors to either book a hotel, purchase a golf package, or click on AdSense ads. In this post, we look at some of the reasons why... [...more]

Featured, SEO Comments (10)

SEOmoz’s 2011 Search Engine Ranking Factors

SEOmoz’s 2011 Search Engine Ranking Factors

SEOmoz has published its 2011 Search Engine Ranking Factors survey, and we asked two of our SEO experts to weigh in on the findings. [...more]

Featured, News, SEO Comments (4)

An Interview with Mike Jarvinen

An Interview with Mike Jarvinen

This month, TSA sat down with Mike Jarvinen, VP Marketing Strategy, to discuss the most recent Search Insider Summit, and common mistakes marketers repeatedly make in their search campaigns. [...more]

Featured Comments (0)

Google’s Tips for Creating Panda-Friendly Content

Google’s Tips for Creating Panda-Friendly Content

Google’s Amit Singhal recently published a post that offers guidance to marketers on how to improve the quality of their online content. [...more]

Featured, SEO Comments (4)

Interview with Josh Peters

Interview with Josh Peters

This month The Search Agents sat down with Josh Peters, our new Manager of Social Media, to discuss why marketers should consider integrated management of their search and social campaigns. [...more]

Featured Comments (0)

Google’s “Farmer” Algorithm Update – The Search Agency POV

Google’s “Farmer” Algorithm Update – The Search Agency POV

Google recently made one of its most significant updates to its organic search algorithm. What sites have been most affected, and what specific steps should you take if your site has had a significant drop in rankings? [...more]

SEO Comments (6)

The Week We Searched For- February 25, 2011

The Week We Searched For- February 25, 2011

In this week's edition, Google takes action against content farms and launches a new optimization feature in AdWords. [...more]

Featured, News Comments (1)

An Interview with David Hughes

An Interview with David Hughes

The Search Agents sit down with CEO David Hughes to discuss his plans for 2011 and how recent industry developments could affect search marketers in the coming year. [...more]

Featured Comments (1)

Prognostication for SEO in 2011 by a Bunch of Search Agents Wandering the Wild Frontier

Prognostication for SEO in 2011 by a Bunch of Search Agents Wandering the Wild Frontier

The Search Agents' SEO experts cast their predictions for the biggest developments, trends, and opportunities in organic search in 2011. [...more]

SEO Comments (2)

The Search Agents Predictions for Online Marketing in 2011

The Search Agents Predictions for Online Marketing in 2011

The Search Agents have dusted off their crystal ball to predict the the developments, opportunities, and trends we can expect to impact online marketing in 2011. [...more]

Featured, News Comments (9)

The Week We Searched For- November 12, 2010

The Week We Searched For- November 12, 2010

It was another Google-dominated week in search marketing with even more changes to Google's SERP -- Product Listing Ads, Instant Previews, and the renaming of 'Sponsored Links' as 'Ads.' [...more]

Featured, News Comments (1)

Interview with Grant Simmons

Interview with Grant Simmons

This month The Search Agents sat down with Grant Simmons to discuss the growing importance of personalized search options, Facebook and Bing's new partnership and high school pole vault records. [...more]

Featured Comments (3)

Interview with Otto

Interview with Otto

David 'Otto' Rahmel, Chief Research Officer & EVP, Search Engine Optimization, sat down with The Search Agents this month to discuss the impact of Google Instant on SEO best practices. [...more]

Featured Comments (2)

The Future of SEO: Inline SVG Fonts

The Future of SEO: Inline SVG Fonts

You may have noticed that some websites are using fonts which appear to be images, but are actually fonts that have been rendered using new SVG/Flash techniques. In this post, I introduce two of the leading systems for rendering text and discuss their pros and cons. [...more]

Featured, SEO Comments (2)

A Conversation with Rick Egan

A Conversation with Rick Egan

In a recent interview with The Search Agents, Rick Egan, Sr. Director, SEO and Social Media at The Search Agency, discusses how he made the transition from marketing generalist to search specialist and how his background has helped shape his current perspectives on universal search, mobile, and social media. [...more]

Featured Comments (0)

The Week We Searched For – February 19, 2010

The Week We Searched For – February 19, 2010

It's been an interesting week in search, as Microsoft-Yahoo! search deal gains governmental approval, Salesforce ventures into corporate social networking and Apple fights to keep e-book prices down. [...more]

Featured, News Comments (1)

The ‘Drake Equation’ of Search Marketing

The ‘Drake Equation’ of Search Marketing

In the early 1960’s astronomer Frank Drake devised an equation to estimate the number of intelligent civilizations in our galaxy. By a similar method, we can find the leverage points to optimize our SEM and SEO efforts. [...more]

Consumer Experience, Featured, SEM, SEO Comments (1)

Follow Us on Twitter

Authors