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Tag Archive | "SEO"

Using Responsive Web Design for Better SEO

Using Responsive Web Design for Better SEO

Kirby discusses recent developments to Responsive Web Design and how they can positively affect SEO. [...more]

Featured, SEO Comments (17)

Grant’s Rants: Anchor Text is Dead! Long Live Anchor Text!

Grant’s Rants: Anchor Text is Dead! Long Live Anchor Text!

This week, Grant is ranting about anchor text and the risk of over-optimization. [...more]

Featured, SEO Comments (1)

Google Introduces In-Depth Articles

Google Introduces In-Depth Articles

Michelle details Google's newest addition to the SERP, In-Depth Articles, and SEO expert David Waterman offers his expertise about what this new element might mean for publishers. [...more]

Featured, News, SEO Comments (0)

Google Changes Link Guidelines

Google Changes Link Guidelines

Grant discusses Google's ongoing attack on manipulative link building and their recent update to their webmaster guidelines. [...more]

Featured, SEO Comments (3)

Grant’s Rants: There Is No Magic Formula for Successful SEO

Grant’s Rants: There Is No Magic Formula for Successful SEO

In this week's episode, Grant warns SEOs to take the advice of industry experts with a grain of salt. [...more]

Featured, SEO Comments (3)

Google Carousel: What This Means for Brand Bidding

Google Carousel: What This Means for Brand Bidding

Ben explains why Google's carousel will create more competition for brand bidding. [...more]

Featured, SEM Comments (2)

Is ‘Google Zebra’ the Next Major Algorithm Update?

Is ‘Google Zebra’ the Next Major Algorithm Update?

Matt discusses a potential Google algorithm update that is black and white and abuzz with speculation all over! [...more]

Featured, SEO Comments (10)

Yelp Introduces Wordmap to Help Users Find Hipsters, Hangouts and Hangover Food

Yelp Introduces Wordmap to Help Users Find Hipsters, Hangouts and Hangover Food

Michelle details Yelp's newest feature, Wordmap, and consults with local search expert, Brian McCarthy, to determine how this feature could potentially affect local search. [...more]

Featured, News, Social Media Comments (0)

Grant’s Rants: The Perceived Value of SEO

Grant’s Rants: The Perceived Value of SEO

In today's rant, Grant questions why marketing professionals underestimate the complexity of SEO (especially big site SEO), the value of quick fixes and the expertise of great SEO practitioners. [...more]

Featured, SEO Comments (0)

Grant’s Rants: The Ups and Downs of SEO Rankings

Grant’s Rants: The Ups and Downs of SEO Rankings

In today's episode, Grant is ranting about the ups and downs of SEO rankings (notice the clever setting: an elevator). This week, Grant warns marketers to change their focus from rankings to metrics that matter to their bottom line. [...more]

Featured, SEO Comments (2)

Grant’s Rants: There Are No SEO Guarantees!

Grant’s Rants: There Are No SEO Guarantees!

In our third episode of Grant's Rants, Grant "discusses" the variability (and volatility!) of Search Engine Optimization (SEO) results. [...more]

Featured, SEO Comments (2)

Are You SEO Ready for the Upcoming Real Estate Season?

Are You SEO Ready for the Upcoming Real Estate Season?

Real estate expert, MJ, weighs in on past and current search marketing trends for the real estate industry and asks: "Are you SEO ready for the upcoming busy season?" [...more]

Featured, SEO Comments (1)

Grant’s Rants: Content Marketing

Grant’s Rants: Content Marketing

In this week's "California State Park" episode of Grant's Rants, Grant is ranting about labeling content marketing a new practice (when it's really an old practice done a whole lot better!). [...more]

Featured, SEO Comments (0)

Grant’s Rants – Penguin 2.0

Grant’s Rants – Penguin 2.0

We are debuting our new blog series, Grant's Rants, where Director of SEO Product, Grant Simmons, rants and raves about the current search marketing landscape. Here is episode one! [...more]

Featured, SEO, Video Comments (0)

Insights from the SMX Twitter Stream – 140 Character Bites from SMX London

Insights from the SMX Twitter Stream – 140 Character Bites from SMX London

Grant crossed the pond to attend SMX London and came back with lots of insightful information (and the title of: SMX London's Most Prolific Tweeter"). Tweets, takeaways, and merriment within! [...more]

Featured, SEO, Social Media Comments (0)

Search Marketing for Subscription Businesses

Search Marketing for Subscription Businesses

Have you noticed the boom in monthly subscription services? In this post, Alec describes the recent revival of subscription based businesses and the challenges that many business owners face when determining efficient online marketing strategies for this unique business model. [...more]

Featured, SEM, SEO Comments (0)

5 Takeaways from the iMedia Agency Summit

5 Takeaways from the iMedia Agency Summit

After returning from iMedia's Agency Summit, Delia offers 5 takeaways from this year's gathering. [...more]

Featured, News Comments (1)

Search Engine Optimism: Breaking Up Is Hard to Do

Search Engine Optimism: Breaking Up Is Hard to Do

While some claim that sites may never, ever recover from Google's Penguin, Holly is optimistic. Here she explains why SEO is not a "never, ever" type of scenario. [...more]

Featured, SEO Comments (0)

5 Takeaways from Search Insider Summit 2013

5 Takeaways from Search Insider Summit 2013

After returning from Media Post's Search Insider Summit, Grant sums up his key takeaways from the conference and shares his Search 3.0 Panel video with us. [...more]

Featured, SEO, Social Media Comments (0)

Ask the Expert: Content Marketing Webinar Q&A with David Waterman

Ask the Expert: Content Marketing Webinar Q&A with David Waterman

If you missed David Waterman's webinar, "Content Marketing: Not Just Hype (Unless You Make It That Way)" last week, fear not! Here are his answers to the audiences' burning questions about implementing a successful content marketing plan. [...more]

Featured, SEO Comments (5)

Content Marketing – Not Just Hype (Unless You Make It That Way)

Content Marketing – Not Just Hype (Unless You Make It That Way)

David has an upcoming webinar about how to use content marketing strategically and effectively. Register now! [...more]

Featured, SEO Comments (3)

The Truth About Responsive Web Design: It’s Important

The Truth About Responsive Web Design: It’s Important

Responsive Web Design (RWD) has turned into quite the buzz word... but for good reason! Kirby explains the importance of RWD and the relative SEO benefits to marketers. [...more]

Consumer Experience, Featured, SEO Comments (5)

The Search Agency Evaluates Celebrity Reach via “CoolRank”

The Search Agency Evaluates Celebrity Reach via “CoolRank”

After conducting preliminary research on a new engagement rank factor created by The Search Agency, Grant describes how CoolRank is calculated and what Google thinks of it. [...more]

Analytics, Featured, News Comments (2)

Google Sports a New Look: The Integration of the March Madness Answer Card

Google Sports a New Look: The Integration of the March Madness Answer Card

March Madness is getting even more mad with the help of Google's new March Madness Answer Card. Christina explains how this addition affects organic listings, SEOs and, of course, sports fans. [...more]

Featured, News, SEO Comments (5)

This is Not the Year of Big Data

This is Not the Year of Big Data

When big data companies report on trends like onesies being the most searched for terms during the holiday season, you have to wonder if this information is at all useful. In this post Daniel debates the legitimacy of calling this year "The Year or Big Data" and calls for every year to be "The Year of the Analyst". [...more]

Featured, SEM, SEO Comments (4)

Is Google Becoming More Transparent? Understanding Google Search Quality Rating Guidelines

Is Google Becoming More Transparent? Understanding Google Search Quality Rating Guidelines

Google recently gave the public a look at what factors it consider when assigning quality ratings. In his first Search Agents post, Kirby clarifies and explains the guidelines that Google made available. [...more]

SEO Comments (3)

Why Should Users Click on YOUR Search Result?

Why Should Users Click on YOUR Search Result?

Are you giving users a good enough reason to click on your search results within the SERP? Grant highlights seven strategies to increase organic search clicks and optimize user engagement with your brand. [...more]

SEO Comments (0)

SES Chicago Roundup: Screw Link Building

SES Chicago Roundup: Screw Link Building

Grant comes back from SES Chicago with newfound confidence that search marketers are willing to "think beyond the link." [...more]

Featured, SEO Comments (4)

Gain Visibility in Search Without Big Money

Gain Visibility in Search Without Big Money

Jessica explains that you don't really need to be spending all that cash to be found online anymore. You just need a more refined strategy. [...more]

Featured, SEO, Social Media Comments (3)

Fundamentals of Improving Organic Search Traffic Conversions

Fundamentals of Improving Organic Search Traffic Conversions

David explains why landing page optimization is an important part of any SEO strategy. [...more]

Consumer Experience, Featured, SEO Comments (5)