Tag Archive | "SEO"

The Search Agency Evaluates Celebrity Reach via “CoolRank”

The Search Agency Evaluates Celebrity Reach via “CoolRank”

After conducting preliminary research on a new engagement rank factor created by The Search Agency, Grant describes how CoolRank is calculated and what Google thinks of it. [...more]

Analytics, Featured, News Comments (2)

Google Sports a New Look: The Integration of the March Madness Answer Card

Google Sports a New Look: The Integration of the March Madness Answer Card

March Madness is getting even more mad with the help of Google's new March Madness Answer Card. Christina explains how this addition affects organic listings, SEOs and, of course, sports fans. [...more]

Featured, News, SEO Comments (5)

This is Not the Year of Big Data

This is Not the Year of Big Data

When big data companies report on trends like onesies being the most searched for terms during the holiday season, you have to wonder if this information is at all useful. In this post Daniel debates the legitimacy of calling this year "The Year or Big Data" and calls for every year to be "The Year of the Analyst". [...more]

Featured, SEM, SEO Comments (3)

Is Google Becoming More Transparent? Understanding Google Search Quality Rating Guidelines

Is Google Becoming More Transparent? Understanding Google Search Quality Rating Guidelines

Google recently gave the public a look at what factors it consider when assigning quality ratings. In his first Search Agents post, Kirby clarifies and explains the guidelines that Google made available. [...more]

SEO Comments (3)

Why Should Users Click on YOUR Search Result?

Why Should Users Click on YOUR Search Result?

Are you giving users a good enough reason to click on your search results within the SERP? Grant highlights seven strategies to increase organic search clicks and optimize user engagement with your brand. [...more]

SEO Comments (0)

SES Chicago Roundup: Screw Link Building

SES Chicago Roundup: Screw Link Building

Grant comes back from SES Chicago with newfound confidence that search marketers are willing to "think beyond the link." [...more]

Featured, SEO Comments (2)

Gain Visibility in Search Without Big Money

Gain Visibility in Search Without Big Money

Jessica explains that you don't really need to be spending all that cash to be found online anymore. You just need a more refined strategy. [...more]

Featured, SEO, Social Media Comments (3)

Fundamentals of Improving Organic Search Traffic Conversions

Fundamentals of Improving Organic Search Traffic Conversions

David explains why landing page optimization is an important part of any SEO strategy. [...more]

Consumer Experience, Featured, SEO Comments (5)

eRetailers Winning Customers at the Zero Moment of Truth

eRetailers Winning Customers at the Zero Moment of Truth

Didn't have the chance to join us for our webinar on ZMOT? Don't worry, you can learn about winning customers at ZMOT and driving ROI here and by watching our presentation online. [...more]

Display, Featured, Mobile, SEO, Social Media Comments (0)

Google Penguin Update Continues Assault on Black Hat SEO

Google Penguin Update Continues Assault on Black Hat SEO

Mark provides insights into Google's recent Penguin update: how to determine if you were hit, how to recover if you were, and how to protect your site from future algorithm updates. [...more]

Featured, SEO Comments (6)

The Week We Searched For- April 6, 2012

The Week We Searched For- April 6, 2012

In this week's news, Google unveils Project Glass, Facebook sues Yahoo for patent infringement, and Google introduces Conversion Tracking for Ad Extensions. [...more]

Featured, News Comments (1)

An Interview with Erik Freeman

An Interview with Erik Freeman

Erik sat down with The Search Agency to discuss recent changes in Google's linking algorithm and the future of SEO and Brand Building. [...more]

Featured, SEO Comments (1)

Content Creation for SEO and Brand Building

Content Creation for SEO and Brand Building

SEO and Brand Building strategies don't always align. Increasingly, though, marketers need to integrate these strategies to provide their customers with a consistent brand experience and quality content online in order to promote authentic relationships and drive organic search results. [...more]

Featured, SEO Comments (4)

SEO and Brand Building

SEO and Brand Building

SEO and Brand Building have often stood in opposition, but with Google's attacks on paid links, bridging the gap is more important than ever. Erik discusses building online authority through a strong online brand and authentic content. [...more]

Featured, SEO, Social Media Comments (8)

SEO Website Migration Checklist

SEO Website Migration Checklist

Planning a website migration or redesign? Our SEO Website Migration Checklist is a must-read for ensuring that your migration doesn't negatively impact traffic or your customers' on-site user experience. [...more]

Featured, SEO Comments (16)

Interview with Mark Fillmore- March 2012

Interview with Mark Fillmore- March 2012

Mark Fillmore, Group Account Director at The Search Agency, sat down with The Search Agents to discuss the importance of approaching a website migration or a site redesign from an SEO perspective. [...more]

Featured, SEO Comments (0)

Where Rick Santorum’s Online Campaign Went Wrong

Where Rick Santorum’s Online Campaign Went Wrong

We've all been hearing about Rick Santorum. Follow SEM Creative Editor Kerrie Tills, as she explains where his online campaign went wrong. [...more]

Featured, News, SEO Comments (2)

Even Google makes SEO title tag mistakes

Even Google makes SEO title tag mistakes

Even the company that wrote the book on SEO fundamentals can make the occasional slip up. [...more]

Featured, SEO Comments (2)

Interview with David Carrillo- February 2012

Interview with David Carrillo- February 2012

David sat down with The Search Agents to discuss the benefits of local SEO marketing with Google Places, Google's new 'search, plus your world' service, and how personalized search is changing search user experiences. [...more]

Featured Comments (0)

The Marketing Department or the Tech Team – Where does SEO Fit?

The Marketing Department or the Tech Team – Where does SEO Fit?

David Waterman explores SEO's growing role in marketing strategies by proposing a new way to think about positioning SEO within a company's marketing department. [...more]

Featured, SEO Comments (1)

Is Google Buying AND SELLING Links?

Is Google Buying AND SELLING Links?

The omniscient SEO Lamp explores some possibly fishy linking tactics taken on by Google. Could it be true that Google is buying AND selling links?? [...more]

Featured, SEO Comments (3)

2011 Year-end Reflection –  Lamenting the Death of the Crap Content Gang

2011 Year-end Reflection – Lamenting the Death of the Crap Content Gang

The SEO Lamp laments the loss of its beloved Crap Content Gang, a boorish group of online hoodlums killed off by Google's big bad Panda. [...more]

Featured, SEO Comments (1)

Which PubCon SEO Conference Sessions Should I Attend?

Which PubCon SEO Conference Sessions Should I Attend?

Already overwhelmed by the thought of what to attend at next year's PubCon? Richard provides some helpful tips for how he narrowed down his selection at PubCon 2011. [...more]

Featured, SEO Comments (1)

5 Things I’m Looking Forward To At PubCon 2011

5 Things I’m Looking Forward To At PubCon 2011

With the range of search marketing and social media conferences available these days, it can be hard to decipher which ones are good and which ones are great. According to David, PubCon is one of the great conferences. Read more to find out why... [...more]

Featured, SEO, Social Media Comments (2)

The Week We Searched For- November 3, 2011

The Week We Searched For- November 3, 2011

Very important week in online marketing, as Google announces significant changes to its search algorithm, revamps its AdWords location targeting services and introduces new paid ad placements. [...more]

Featured, News Comments (1)

Does Your Web Content Have an “Expired by” Date?

Does Your Web Content Have an “Expired by” Date?

Google's latest demand for "freshness" has SEOs worried about their content's expiration date. Grant points out that "fresh" doesn't necessarily equate to "new." Content's shelf life depends on the value that content provides its users. [...more]

Featured, SEO Comments (1)

Interview with Steve Levitt

Interview with Steve Levitt

Steve Levitt, SVP of Business Development & Marketing, talks with us about the increasingly holistic nature of online marketing, the promise of Google TV Ads, and the Zero Moment of Truth. [...more]

Featured Comments (1)

Google Update: Google Panda 2.5

Google Update: Google Panda 2.5

Google has confirmed that the latest iteration on its Panda Update, Panda 2.5, is live. It’s not known exactly what type of content or sites this update targets, but SearchMetrics has published its list of biggest winners and losers. [...more]

Featured, News, SEO Comments (12)

SEO After the Panda Update: How Google Rewards Original, Relevant Online Content

SEO After the Panda Update: How Google Rewards Original, Relevant Online Content

The Search Agency's latest white paper reviews the changes Google has made to its ranking algorithm with the Panda Update and the best practices you'll need to improve relevance and authority across your site. [...more]

Featured, SEO Comments (7)

10 Top SEO Tips – How to Make an Ideal Link-Bait Web Page For Your Site

10 Top SEO Tips – How to Make an Ideal Link-Bait Web Page For Your Site

Charles provides a step-by-step tutorial on how to transform your web page into a "link magnet". [...more]

Featured, SEO Comments (6)

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