You may have noticed that some websites are using fonts which appear to be images, but are actually fonts that have been rendered using new SVG/Flash techniques. In this post, I introduce two of the leading systems for rendering text and discuss their pros and cons. [...more]
In a recent interview with The Search Agents, Rick Egan, Sr. Director, SEO and Social Media at The Search Agency, discusses how he made the transition from marketing generalist to search specialist and how his background has helped shape his current perspectives on universal search, mobile, and social media. [...more]
It's been an interesting week in search, as Microsoft-Yahoo! search deal gains governmental approval, Salesforce ventures into corporate social networking and Apple fights to keep e-book prices down. [...more]
In the early 1960’s astronomer Frank Drake devised an equation to estimate the number of intelligent civilizations in our galaxy. By a similar method, we can find the leverage points to optimize our SEM and SEO efforts. [...more]
This week’s stories are highlighted by growing competition in the mobile market as Nokia raises the stakes with new navigation technology and Apple looks to replace Google with iPhone as the default iPhone search engine. [...more]
Google Caffeine represents the first significant Google Algorithm update since 2006. Learn what you can do to get ahead of the competition and position your site for better rankings when Google flips the switch. [...more]
David Hughes discusses the key points of SEM and SEO organization in his chapter SEM and SEO: Core Drivers of iDirect Success for the book “Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives.” [...more]
Chris is the newest member of the account management team here at The Search Agency and offers his observations on our approach to Search Engine Optimization after one week with the company. [...more]
In any business, you never know where the next great idea will come from. What steps can managers take to open the lines of communication between senior and junior members of the team? [...more]
Ready to join the billions on YouTube? Drew offers some skillful advice for overcoming the challenges of a Flash driven search engine and provides some helpful hints for optimizing your YouTube videos. [...more]
