Tag Archive | "SEO"

True Lies, or “Hey, Google! You’re Trying Too Hard!”

True Lies, or “Hey, Google! You’re Trying Too Hard!”

Much has been written recently about the peculiarities of Google’s Quick Answer Boxes. Many site owners are concerned that content is being scrapped and showcased on Google itself, while SEOs are puzzling over why some boxes come with a citation, while many do not. Then there’s the pesky question of whether or not Quick Answer […] [...more]

Consumer Experience, Featured, SEO Comments (1)

3 Ways to Adjust Your SEO Strategy in the Wake of Pigeon

3 Ways to Adjust Your SEO Strategy in the Wake of Pigeon

A few weeks back, our Search Agents scoured the SERPs, investigating the effects of Google's yet-to-be-confirmed-or-denied Pigeon update. While Google still has yet to offer any definitive remarks on the matter, no search marketer can refute that U.S. local SERP results have changed dramatically. Like every Google update before it, Pigeon’s landing certainly begs the question, […] [...more]

Featured, News, SEO Comments (3)

Ready, Aim…wait, Read This: More on Google’s HTTPS Update

Ready, Aim…wait, Read This: More on Google’s HTTPS Update

Last week, Google announced that HTTPS is now a ranking signal, a change for which Matt Cutts gave his personal endorsement months ago. Although he official announcement indicates that HTTPS is only a “lightweight signal” for now, effects may become stronger in the future. The following are site update considerations to prioritize in the interim: […] [...more]

Featured, News, SEO Comments (0)

A Whole New SERP

A Whole New SERP

The Search Agency Crowd Sources on Google’s Recent Pigeon Implementation Since Pigeon swept the search scene early last week, The Search Agency’s thought leaders have been evaluating Google’s changes, drawing their own conclusions concerning how these updates stand to affect the quality of search moving forward. Here is a sampling of their thoughts. Local Products […] [...more]

Analytics, Featured, News, SEO Comments (0)

Faulty Redirects AKA “Fault Me” Redirects

Faulty Redirects AKA “Fault Me” Redirects

According to Google, faulty redirects now have a negative impact on search rankings AND CTR. Are you guilty of faulty redirects? [...more]

Featured, Mobile, SEO Comments (2)

4 Ways SEO has NOT Changed

4 Ways SEO has NOT Changed

Sure, SEO has changed a whole lot in the last few years, but that's no excuse to ignore all the ways that SEO is still the same game. [...more]

Featured, SEO Comments (18)

Ghost Blogging is Dead. Long Live SEO!

Ghost Blogging is Dead. Long Live SEO!

Google's latest update sparks a spirited debate over whether SEO is alive and well or definitively undead. [...more]

Featured, SEO Comments (26)

Google’s SERP Redesign: The Experts Weigh In

Google’s SERP Redesign: The Experts Weigh In

Google shook up the SERP on Monday; our experts shed some light on what this means for SEO. [...more]

Featured, SEM, SEO Comments (5)

Grant’s Rants: Go Back to the Basics

Grant’s Rants: Go Back to the Basics

SEO changes all the time, but the core remains the same. Does your site fulfill the core basics of SEO? [...more]

Featured, SEO Comments (0)

Mobile Site Experience Throwdown: US vs. UK

Mobile Site Experience Throwdown: US vs. UK

We've analyzed the mobile sites of the top companies in the US and the UK - whose sites performed better? [...more]

Featured, Mobile, SEO Comments (0)

All You Need is Links: Valentine’s Day Edition

All You Need is Links: Valentine’s Day Edition

Today is a day for celebrating love, so why not celebrate your love of SEO? My Valentine's Day gift to you is an SEO love song that I wrote with a little help from my friends, The Beatles. [...more]

Featured, SEO Comments (3)

Grant’s Rants: “SEO Content” is Just “Great Content”

Grant’s Rants: “SEO Content” is Just “Great Content”

This week Grant is ranting about "SEO content," an essentially outdated term. "SEO content" is ultimately just great content that is engaging and shareworthy. [...more]

Featured, SEO Comments (2)

Grant’s Rants: Who Said SEO Is Easy?

Grant’s Rants: Who Said SEO Is Easy?

This week, Grant rants about some of the common misconceptions about SEO. While low-level SEO (such as title tags, meta descriptions, and crawlability) can be simple, more competitive SEO initiatives for bigger sites can be dauntingly complex. [...more]

Featured, SEO Comments (2)

Optimization Strategies for the Mobile Web

Optimization Strategies for the Mobile Web

Kirby outlines what you'll find in our latest white paper on optimizing your SEO strategies for mobile devices. [...more]

Featured, Mobile, SEO Comments (0)

Social Signals and Google Rankings – Facebook and Twitter Out…Google+ In!

Social Signals and Google Rankings – Facebook and Twitter Out…Google+ In!

Google says they don't use Twitter and Facebook signals in their rankings, but what about Google+? [...more]

News, SEO, Social Media Comments (8)

Grant’s Rants: Just Say No to Image Bait

Grant’s Rants: Just Say No to Image Bait

This week, Grant is ranting about image bait, those enticing or sensational images that reel visitors in but fail to back up those images with relevant content. While image bait can drive clicks and visitors to a site, the overall value of image bait is cancelled out by high bounce rates from visitors who jump ship after realizing that the content doesn't quite match their intent. Without any long term SEO value, image bait is one strategy to toss back into the sea. [...more]

Featured, SEO Comments (0)

New Exact Click Traffic Data in Google Webmaster Tools – Are Our Keywords Back?

New Exact Click Traffic Data in Google Webmaster Tools – Are Our Keywords Back?

David provides details about recent updates to Google's webmaster tools and some advice for pulling data. [...more]

Featured, News, SEO Comments (2)

Grant’s Rants: 2014 Is NOT the Year of Social, Mobile, or Native Ads

Grant’s Rants: 2014 Is NOT the Year of Social, Mobile, or Native Ads

Today Grant is ranting about what this year really has in store. While others tout that 2014 will be "the year of mobile" or "the year of native advertising", Grant disagrees. Instead, this year will be the year of holistic, integrated online marketing measured by increased ROI. [...more]

Featured, SEO Comments (0)

How to Use jQuery without Compromising SEO Performance

How to Use jQuery without Compromising SEO Performance

Kirby provides a sneak peek into our new white paper on best practices for using jQuery without compromising SEO performance. [...more]

Featured, SEO Comments (2)

Sneak Peek: Driving SEO Performance with CSS

Sneak Peek: Driving SEO Performance with CSS

Kirby provides a sneak peek into The Search Agency's newest white paper on using CSS to drive SEO performance. [...more]

Featured, SEO Comments (2)

In-Depth Articles Offer High-Authority Results, but Lack Relevance

In-Depth Articles Offer High-Authority Results, but Lack Relevance

Michelle argues that in-depth articles currently lack relevance and thereby provide little SEO value to brands and marketers. [...more]

Featured, SEO Comments (207)

Google’s Site Review Hangout Provides Trends, Not Details

Google’s Site Review Hangout Provides Trends, Not Details

Michelle recaps Google's Site Review Hangout hosted earlier this week. [...more]

Featured, News, SEO Comments (5)

Inside the Search Studio with Angie Schottmuller

Inside the Search Studio with Angie Schottmuller

Grant interviews the very-clever Angie Schottmuller and learns more about her perspective on search, SEO, and Star Wars. [...more]

Featured, SEO Comments (3)

SEO for the Birds: The Search Agency’s POV on Google’s Hummingbird Update

SEO for the Birds: The Search Agency’s POV on Google’s Hummingbird Update

Have you read The Search Agency's official POV on Google's Hummingbird update yet? Here's a sneak peek. [...more]

Featured, SEO Comments (0)

Study: Very Few Multichannel Retailers Use Responsive Design

Study: Very Few Multichannel Retailers Use Responsive Design

Michelle reports on The Search Agency's findings that most multichannel retailers do not use Responsive Web Design (RWD) and talks to our expert SEOs to understand why so many companies overlook RWD implementation. [...more]

Featured, Mobile, News, SEO Comments (0)

Grant’s Rants: Google Analytics Causes Headaches and Heartaches

Grant’s Rants: Google Analytics Causes Headaches and Heartaches

In this episode of Grant's Rants, Grant conveys his appreciation for Google Analytics... and his frustration that Google has changed the interface quite drastically! According to Grant, the recent updates to the interface have caused headaches and heartaches to geeks that aren't marketers and marketers who aren't geeks. [...more]

Featured, SEO Comments (0)

Grant’s Rants: Old School SEO Questions, Halloween costumes and a dancing SEO

Grant’s Rants: Old School SEO Questions, Halloween costumes and a dancing SEO

This is a special episode of Grant's Rants featuring awesome Halloween costumes, a dancing SEO, and kudos to Matt Cutts for clarifying an old school SEO question this week: Do larger sites with more pages rank better? [...more]

Featured, SEO Comments (0)

Grant’s Rants: Don’t Overlook Meta Description Tags!

Grant’s Rants: Don’t Overlook Meta Description Tags!

In this week's episode of Grant's Rants, Grant is ranting about the advertisers who overlook the importance of meta description tags. He provides several quick and easy strategies for meta description tags that will encourage the user to click through to your website! [...more]

Featured, SEO Comments (1)

How to Make Responsive Web Design Faster

How to Make Responsive Web Design Faster

Kirby provides useful tips for getting sites with responsive web design to load faster on mobile devices. [...more]

Featured, Mobile, SEO Comments (4)

Fortune 100 Study Demonstrates Limitations of Responsive Web Design

Fortune 100 Study Demonstrates Limitations of Responsive Web Design

After publishing the Mobile Experience Scorecard Report and uncovering key trends for mobile devices, The Search Agency reports on the possible limitations of Responsive Web Design. [...more]

Featured, Mobile, SEO Comments (4)

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