Tag Archive | "SEM"

Yahoo! Rich Ads in Search

Yahoo! Rich Ads in Search

Search engines are implementing more rich media – video, pictures, reviews, maps, etc. - in search results and Yahoo’s Rich Ads in Search (RAIS) is one of the programs leading the charge. Get the latest on this new program and learn some best practices for incoporating video clips into your PPC campaigns. [...more]

Featured, SEM, Video Comments (4)

Bidding Basics—Not So Basic After all!

Bidding Basics—Not So Basic After all!

When is comes to understanding Google Adwords costs vs positioning, understanding that it's an ever-changing, multi-product, global auction adds some clarity to the equation. [...more]

Featured, SEM Comments (0)

How Successful is Your Landing Page?

How Successful is Your Landing Page?

A well-tuned landing page can produce dramatic improvements in any paid search campaign. Find out the "must have" elements of any high-performing landing page and start turning more visitors into profit-driving customers. [...more]

Featured, SEM Comments (2)

Top 10 Coconut Headphone Moments in SEM

Top 10 Coconut Headphone Moments in SEM

My top 10 favorite moments in SEM where I've seen someone in the industry make a decision, or a statement, that requires a leap of faith to believe with no clear basis in fact... [...more]

Analytics, Featured, SEM Comments (4)

New, Proprietary SEM Creative Testing Tool

New, Proprietary SEM Creative Testing Tool

Well-written headlines and ad copy can significantly improve the performance of any paid search campaign. Determining which version of a PPC ad is most effective for a particular keyword or ad group requires rigorous, controlled testing to account for changes in bid and position. TSA's new creative testing tool enables our account teams to quantify the impact of each ad on conversion rate and quickly determine which under-performing versions should be paused. One client has already seen a 30% boost in conversion rate for the ad groups in which the creative testing methodology has been applied. [...more]

Featured, SEM Comments (0)

Cost per Acquisition (CPA) is a Funny Beast

Cost per Acquisition (CPA) is a Funny Beast

If you manage bids on search engine ad auctions, you probably spend a lot of time puzzling over spreadsheets looking for opportunities to improve your account's Cost per Acquisition (CPA). But CPA is a funny beast and if you don't know how funny it can act (even in the best of times), you might be wasting some of your effort. [...more]

SEM Comments (0)

Practical eCommerce Interview with Frank Lee

Practical eCommerce Interview with Frank Lee

The Search Agency's Frank Lee was recently interviewed by the editors of Practical eCommerce on the subject of driving improved PPC performance on Bing. [...more]

SEM Comments (0)

Bing Best Practices

Bing Best Practices

Bing is gaining in market share and producing improved conversion metrics for many advertisers. Get some specific account management strategies for driving performance on Microsoft's new "Decision Engine." [...more]

SEM Comments (3)

Average Position is a Really Perverse Metric

Average Position is a Really Perverse Metric

Average position is a really perverse metric.  Let's say that I have only 2 keywords in an account, each with one ad: On Day 1, ad #1 is in position 2 and gets 100 impressions per day, while ad #2 is in position 9 and gets 10 impressions per day.  The account's average position on […] [...more]

SEM Comments (6)