Tag Archive | "SEM"

Practical eCommerce Interview with Frank Lee

Practical eCommerce Interview with Frank Lee

The Search Agency's Frank Lee was recently interviewed by the editors of Practical eCommerce on the subject of driving improved PPC performance on Bing. [...more]

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Bing Best Practices

Bing Best Practices

Bing is gaining in market share and producing improved conversion metrics for many advertisers. Get some specific account management strategies for driving performance on Microsoft's new "Decision Engine." [...more]

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Average Position is a Really Perverse Metric

Average Position is a Really Perverse Metric

Average position is a really perverse metric.  Let's say that I have only 2 keywords in an account, each with one ad: On Day 1, ad #1 is in position 2 and gets 100 impressions per day, while ad #2 is in position 9 and gets 10 impressions per day.  The account's average position on […] [...more]

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