Tag Archive | "SEM"

Bing Best Practices

Bing Best Practices

Bing is gaining in market share and producing improved conversion metrics for many advertisers. Get some specific account management strategies for driving performance on Microsoft's new "Decision Engine." [...more]

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Average Position is a Really Perverse Metric

Average Position is a Really Perverse Metric

Average position is a really perverse metric.  Let’s say that I have only 2 keywords in an account, each with one ad: On Day 1, ad #1 is in position 2 and gets 100 impressions per day, while ad #2 is in position 9 and gets 10 impressions per day.  The account’s average position on […] [...more]

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