If you manage bids on search engine ad auctions, you probably spend a lot of time puzzling over spreadsheets looking for opportunities to improve your account's Cost per Acquisition (CPA). But CPA is a funny beast and if you don't know how funny it can act (even in the best of times), you might be wasting some of your effort. [...more]
The Search Agency's Frank Lee was recently interviewed by the editors of Practical eCommerce on the subject of driving improved PPC performance on Bing. [...more]
Bing is gaining in market share and producing improved conversion metrics for many advertisers. Get some specific account management strategies for driving performance on Microsoft's new "Decision Engine."
Average position is a really perverse metric. Let’s say that I have only 2 keywords in an account, each with one ad: On Day 1, ad #1 is in position 2 and gets 100 impressions per day, while ad #2 is in position 9 and gets 10 impressions per day. The account’s average position on […] [...more]