Tag Archive | "SEM"

Solomon’s Super Bowl Scorecard

Solomon’s Super Bowl Scorecard

After all the hype around the Super Bowl commercials and big brands, find out who were the real advertising winners and losers. [...more]

Featured, Mobile, SEM Comments (0)

Second Screens And Super Bowl Sunday

Second Screens And Super Bowl Sunday

Mike Solomon is back with more insights on mobile marketing, the second screen phenomenon, and Super Bowl Sunday. Check back for a recap after this weekend's game. [...more]

Featured, Mobile, SEM Comments (3)

When to Cut the Long Tail

When to Cut the Long Tail

Long tail keyword optimization has long been a cornerstone of search engine marketing strategy, but how well are your long tail keywords really performing? [...more]

Featured, SEM Comments (12)

Holiday Search Marketing Tactics Can Be Applied Year Round

Holiday Search Marketing Tactics Can Be Applied Year Round

With the holiday season quickly approaching, Ami provides strategies and tactics for effectively investing across online channels and better connecting with consumers online this holiday season. [...more]

Display, Featured, SEM Comments (0)

The Week We Searched For- November 3, 2011

The Week We Searched For- November 3, 2011

Very important week in online marketing, as Google announces significant changes to its search algorithm, revamps its AdWords location targeting services and introduces new paid ad placements. [...more]

Featured, News Comments (1)

Interview with Steve Levitt

Interview with Steve Levitt

Steve Levitt, SVP of Business Development & Marketing, talks with us about the increasingly holistic nature of online marketing, the promise of Google TV Ads, and the Zero Moment of Truth. [...more]

Featured Comments (1)

10 Top SEO Tips – How to Make an Ideal Link-Bait Web Page For Your Site

10 Top SEO Tips – How to Make an Ideal Link-Bait Web Page For Your Site

Charles provides a step-by-step tutorial on how to transform your web page into a "link magnet". [...more]

Featured, SEO Comments (4)

Google Analytics Update: Multi-Channel Funnels

Google Analytics Update: Multi-Channel Funnels

Google has introduced five new reports to its Google Analytics platform, called Multi-Channel Funnels. Rather than attributing a conversion solely to the last ad or linked clicked, the new reports seek to provide insight into the full conversion path over a 30-day period. [...more]

Analytics, Featured Comments (4)

Microsoft adCenter Product Changes

Microsoft adCenter Product Changes

Here's an overview of some important new features coming to Microsoft's adCenter platform over the next 6 months. [...more]

Featured, SEM Comments (0)

PPC Best Practices: Geo Targeted Keyword Insertion

PPC Best Practices: Geo Targeted Keyword Insertion

Targeting a customer’s current location in your PPC ads is a proven way of capturing their interest, but many best practices for geo-targeted keyword insertion are time consuming and inefficient. Daniel discusses a seemingly undiscussed method for easy, quick geo-targeted keyword insertion. [...more]

Featured, SEM Comments (3)

An Interview with Mike Jarvinen

An Interview with Mike Jarvinen

This month, TSA sat down with Mike Jarvinen, VP Marketing Strategy, to discuss the most recent Search Insider Summit, and common mistakes marketers repeatedly make in their search campaigns. [...more]

Featured Comments (0)

Mobile Search Marketing

Mobile Search Marketing

The Search world is abuzz with talk about Mobile. And it’s no wonder, as people are increasingly shifting away from their PCs and growing more and more attached to their mobile devices. [...more]

Featured, Mobile, SEM Comments (7)

The Week We Searched For- February 4, 2011

The Week We Searched For- February 4, 2011

In this week's search news, Google accuses Microsoft of copying their search results while Yahoo! and Zillow finalize a new marketing agreement. [...more]

Featured, News Comments (2)

An Interview with David Hughes

An Interview with David Hughes

The Search Agents sit down with CEO David Hughes to discuss his plans for 2011 and how recent industry developments could affect search marketers in the coming year. [...more]

Featured Comments (1)

Optimizing Paid Search for Tablet Devices

Optimizing Paid Search for Tablet Devices

It looks like the market for tablet devices will continue to grow in 2011, so is now the time for search marketers to build out specific campaigns for the iPad and other new tablet devices? [...more]

Featured, Mobile, SEM Comments (4)

Prognostication for SEO in 2011 by a Bunch of Search Agents Wandering the Wild Frontier

Prognostication for SEO in 2011 by a Bunch of Search Agents Wandering the Wild Frontier

The Search Agents' SEO experts cast their predictions for the biggest developments, trends, and opportunities in organic search in 2011. [...more]

SEO Comments (2)

The Search Agents Predictions for Online Marketing in 2011

The Search Agents Predictions for Online Marketing in 2011

The Search Agents have dusted off their crystal ball to predict the the developments, opportunities, and trends we can expect to impact online marketing in 2011. [...more]

Featured, News Comments (8)

Google AdWords Standard and Accelerated Delivery:  The Simple Story of The Tortoise and The Hare

Google AdWords Standard and Accelerated Delivery: The Simple Story of The Tortoise and The Hare

A new study from The Search Agents explores Google AdWords two delivery options -- accelerated and standard -- and analyzes which is most efficient for campaigns with fixed budgets. [...more]

Featured, SEM Comments (14)

The ‘Drake Equation’ of Search Marketing

The ‘Drake Equation’ of Search Marketing

In the early 1960’s astronomer Frank Drake devised an equation to estimate the number of intelligent civilizations in our galaxy. By a similar method, we can find the leverage points to optimize our SEM and SEO efforts. [...more]

Consumer Experience, Featured, SEM, SEO Comments (1)

The Pollution Effect

The Pollution Effect

Paid search advertisers are acutely aware of the dependence of click traffic levels on their ad's position. But recent changes to how Google apparently serves ads in search results on its own site might have a toxic effect across the board. [...more]

Featured, SEM Comments (5)

The Values of a Click

The Values of a Click

Determining how much to bid in PPC advertising requires knowing the value of a click. But a click has several different values, some direct and some indirect, and they should each be taken properly into account to determine how much to bid on each keyword. [...more]

Featured, SEM Comments (3)

SEM and SEO- Core Drivers of iDirect Success

SEM and SEO- Core Drivers of iDirect Success

David Hughes discusses the key points of SEM and SEO organization in his chapter SEM and SEO: Core Drivers of iDirect Success for the book “Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives.” [...more]

Featured, SEM, SEO Comments (1)

Yahoo! Rich Ads in Search

Yahoo! Rich Ads in Search

Search engines are implementing more rich media – video, pictures, reviews, maps, etc. - in search results and Yahoo’s Rich Ads in Search (RAIS) is one of the programs leading the charge. Get the latest on this new program and learn some best practices for incoporating video clips into your PPC campaigns. [...more]

Featured, SEM, Video Comments (4)

Bidding Basics—Not So Basic After all!

Bidding Basics—Not So Basic After all!

When is comes to understanding Google Adwords costs vs positioning, understanding that it's an ever-changing, multi-product, global auction adds some clarity to the equation. [...more]

Featured, SEM Comments (0)

How Successful is Your Landing Page?

How Successful is Your Landing Page?

A well-tuned landing page can produce dramatic improvements in any paid search campaign. Find out the "must have" elements of any high-performing landing page and start turning more visitors into profit-driving customers. [...more]

Featured, SEM Comments (2)

Top 10 Coconut Headphone Moments in SEM

Top 10 Coconut Headphone Moments in SEM

My top 10 favorite moments in SEM where I've seen someone in the industry make a decision, or a statement, that requires a leap of faith to believe with no clear basis in fact... [...more]

Analytics, Featured, SEM Comments (4)

New, Proprietary SEM Creative Testing Tool

New, Proprietary SEM Creative Testing Tool

Well-written headlines and ad copy can significantly improve the performance of any paid search campaign. Determining which version of a PPC ad is most effective for a particular keyword or ad group requires rigorous, controlled testing to account for changes in bid and position. TSA's new creative testing tool enables our account teams to quantify the impact of each ad on conversion rate and quickly determine which under-performing versions should be paused. One client has already seen a 30% boost in conversion rate for the ad groups in which the creative testing methodology has been applied. [...more]

Featured, SEM Comments (0)

Cost per Acquisition (CPA) is a Funny Beast

Cost per Acquisition (CPA) is a Funny Beast

If you manage bids on search engine ad auctions, you probably spend a lot of time puzzling over spreadsheets looking for opportunities to improve your account's Cost per Acquisition (CPA). But CPA is a funny beast and if you don't know how funny it can act (even in the best of times), you might be wasting some of your effort. [...more]

SEM Comments (0)

Practical eCommerce Interview with Frank Lee

Practical eCommerce Interview with Frank Lee

The Search Agency's Frank Lee was recently interviewed by the editors of Practical eCommerce on the subject of driving improved PPC performance on Bing. [...more]

SEM Comments (0)

Bing Best Practices

Bing Best Practices

Bing is gaining in market share and producing improved conversion metrics for many advertisers. Get some specific account management strategies for driving performance on Microsoft's new "Decision Engine." [...more]

SEM Comments (3)

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