Optimizing Paid Search for Tablet Devices
It looks like the market for tablet devices will continue to grow in 2011, so is now the time for search marketers to build out specific campaigns for the iPad and other new tablet devices? [...more]
Tag Archive | "SEM"
Prognostication for SEO in 2011 by a Bunch of Search Agents Wandering the Wild Frontier
The Search Agents' SEO experts cast their predictions for the biggest developments, trends, and opportunities in organic search in 2011. [...more]
SEO Comments (2)
The Search Agents Predictions for Online Marketing in 2011
The Search Agents have dusted off their crystal ball to predict the the developments, opportunities, and trends we can expect to impact online marketing in 2011. [...more]
Featured, News Comments (7)
Google AdWords Standard and Accelerated Delivery: The Simple Story of The Tortoise and The Hare
A new study from The Search Agents explores Google AdWords two delivery options -- accelerated and standard -- and analyzes which is most efficient for campaigns with fixed budgets. [...more]
Featured, SEM Comments (12)
The ‘Drake Equation’ of Search Marketing
In the early 1960’s astronomer Frank Drake devised an equation to estimate the number of intelligent civilizations in our galaxy. By a similar method, we can find the leverage points to optimize our SEM and SEO efforts. [...more]
Consumer Experience, Featured, SEM, SEO Comments (1)
The Pollution Effect
Paid search advertisers are acutely aware of the dependence of click traffic levels on their ad's position. But recent changes to how Google apparently serves ads in search results on its own site might have a toxic effect across the board. [...more]
Featured, SEM Comments (5)
The Values of a Click
Determining how much to bid in PPC advertising requires knowing the value of a click. But a click has several different values, some direct and some indirect, and they should each be taken properly into account to determine how much to bid on each keyword. [...more]
Featured, SEM Comments (3)
SEM and SEO- Core Drivers of iDirect Success
David Hughes discusses the key points of SEM and SEO organization in his chapter SEM and SEO: Core Drivers of iDirect Success for the book “Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives.” [...more]
Featured, SEM, SEO Comments (1)
Yahoo! Rich Ads in Search
Search engines are implementing more rich media – video, pictures, reviews, maps, etc. - in search results and Yahoo’s Rich Ads in Search (RAIS) is one of the programs leading the charge. Get the latest on this new program and learn some best practices for incoporating video clips into your PPC campaigns. [...more]
Featured, SEM, Video Comments (4)
Bidding Basics—Not So Basic After all!
When is comes to understanding Google Adwords costs vs positioning, understanding that it's an ever-changing, multi-product, global auction adds some clarity to the equation. [...more]
Featured, SEM Comments (0)
How Successful is Your Landing Page?
A well-tuned landing page can produce dramatic improvements in any paid search campaign. Find out the "must have" elements of any high-performing landing page and start turning more visitors into profit-driving customers. [...more]
Featured, SEM Comments (2)
Top 10 Coconut Headphone Moments in SEM
My top 10 favorite moments in SEM where I've seen someone in the industry make a decision, or a statement, that requires a leap of faith to believe with no clear basis in fact... [...more]
Analytics, Featured, SEM Comments (4)
New, Proprietary SEM Creative Testing Tool
Well-written headlines and ad copy can significantly improve the performance of any paid search campaign. Determining which version of a PPC ad is most effective for a particular keyword or ad group requires rigorous, controlled testing to account for changes in bid and position. TSA's new creative testing tool enables our account teams to quantify the impact of each ad on conversion rate and quickly determine which under-performing versions should be paused. One client has already seen a 30% boost in conversion rate for the ad groups in which the creative testing methodology has been applied. [...more]
Featured, SEM Comments (0)
Cost per Acquisition (CPA) is a Funny Beast
If you manage bids on search engine ad auctions, you probably spend a lot of time puzzling over spreadsheets looking for opportunities to improve your account's Cost per Acquisition (CPA). But CPA is a funny beast and if you don't know how funny it can act (even in the best of times), you might be wasting some of your effort. [...more]
SEM Comments (0)
Practical eCommerce Interview with Frank Lee
The Search Agency's Frank Lee was recently interviewed by the editors of Practical eCommerce on the subject of driving improved PPC performance on Bing. [...more]
SEM Comments (0)
Bing Best Practices
Bing is gaining in market share and producing improved conversion metrics for many advertisers. Get some specific account management strategies for driving performance on Microsoft's new "Decision Engine." [...more]
SEM Comments (3)
Average Position is a Really Perverse Metric
Average position is a really perverse metric. Let’s say that I have only 2 keywords in an account, each with one ad: On Day 1, ad #1 is in position 2 and gets 100 impressions per day, while ad #2 is in position 9 and gets 10 impressions per day. The account’s average position on [...] [...more]
SEM Comments (6)
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