Tag Archive | "SEM"

Recruiting in the Digital Age

Recruiting in the Digital Age

Neil explains how recruiting online has it's advantages and challenges. [...more]

SEM Comments (1)

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Cassandra gives us the step by step of how to use landing page optimization to improve your paid search campaigns. [...more]

Consumer Experience, Featured, SEM Comments (1)

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Kalle talks YouTube's advertising options. There's a little something out there for everyone on the second largest search engine. [...more]

Featured, SEM, Video Comments (0)

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Ranil takes us through the brand new Google AdWords labels step by step. Time to update those campaigns! [...more]

Featured, News, SEM Comments (1)

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Cassandra rejoices in the new Google Ad Extension Tracking, but why wasn't it made a bigger deal by Google? [...more]

Analytics, Featured, SEM Comments (2)

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VP of Business Development, Corey Quinn explains three basic and effective steps real estate brokerages and agents can take to acquire more leads through search. [...more]

Featured, Mobile, SEM, SEO Comments (4)

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Kalle Tompros explores the impact of Google TV ads on the paid search marketing world. Do advertisers need to start adjusting accordingly? Find out! [...more]

Display, Featured, SEM Comments (0)

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SEO Content Specialist, Matt McKinley explores the latest trend from last month's CES conference: Linking consumer electronics and cars through mobile apps and in-car navigations systems. [...more]

Featured, Mobile, SEM Comments (0)

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After all the hype around the Super Bowl commercials and big brands, find out who were the real advertising winners and losers. [...more]

Featured, Mobile, SEM Comments (0)

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Mike Solomon is back with more insights on mobile marketing, the second screen phenomenon, and Super Bowl Sunday. Check back for a recap after this weekend's game. [...more]

Featured, Mobile, SEM Comments (3)

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Long tail keyword optimization has long been a cornerstone of search engine marketing strategy, but how well are your long tail keywords really performing? [...more]

Featured, SEM Comments (12)

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With the holiday season quickly approaching, Ami provides strategies and tactics for effectively investing across online channels and better connecting with consumers online this holiday season. [...more]

Display, Featured, SEM Comments (0)

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Very important week in online marketing, as Google announces significant changes to its search algorithm, revamps its AdWords location targeting services and introduces new paid ad placements. [...more]

Featured, News Comments (1)

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Steve Levitt, SVP of Business Development & Marketing, talks with us about the increasingly holistic nature of online marketing, the promise of Google TV Ads, and the Zero Moment of Truth. [...more]

Featured Comments (1)

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Charles provides a step-by-step tutorial on how to transform your web page into a "link magnet". [...more]

Featured, SEO Comments (8)

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Google has introduced five new reports to its Google Analytics platform, called Multi-Channel Funnels. Rather than attributing a conversion solely to the last ad or linked clicked, the new reports seek to provide insight into the full conversion path over a 30-day period. [...more]

Analytics, Featured Comments (4)

Microsoft adCenter Product Changes

Microsoft adCenter Product Changes

Here's an overview of some important new features coming to Microsoft's adCenter platform over the next 6 months. [...more]

Featured, SEM Comments (0)

PPC Best Practices: Geo Targeted Keyword Insertion

PPC Best Practices: Geo Targeted Keyword Insertion

Targeting a customer’s current location in your PPC ads is a proven way of capturing their interest, but many best practices for geo-targeted keyword insertion are time consuming and inefficient. Daniel discusses a seemingly undiscussed method for easy, quick geo-targeted keyword insertion. [...more]

Featured, SEM Comments (3)

An Interview with Mike Jarvinen

An Interview with Mike Jarvinen

This month, TSA sat down with Mike Jarvinen, VP Marketing Strategy, to discuss the most recent Search Insider Summit, and common mistakes marketers repeatedly make in their search campaigns. [...more]

Featured Comments (0)

Mobile Search Marketing

Mobile Search Marketing

The Search world is abuzz with talk about Mobile. And it’s no wonder, as people are increasingly shifting away from their PCs and growing more and more attached to their mobile devices. [...more]

Featured, Mobile, SEM Comments (9)

The Week We Searched For- February 4, 2011

The Week We Searched For- February 4, 2011

In this week's search news, Google accuses Microsoft of copying their search results while Yahoo! and Zillow finalize a new marketing agreement. [...more]

Featured, News Comments (2)

An Interview with David Hughes

An Interview with David Hughes

The Search Agents sit down with CEO David Hughes to discuss his plans for 2011 and how recent industry developments could affect search marketers in the coming year. [...more]

Featured Comments (1)

Optimizing Paid Search for Tablet Devices

Optimizing Paid Search for Tablet Devices

It looks like the market for tablet devices will continue to grow in 2011, so is now the time for search marketers to build out specific campaigns for the iPad and other new tablet devices? [...more]

Featured, Mobile, SEM Comments (4)

Prognostication for SEO in 2011 by a Bunch of Search Agents Wandering the Wild Frontier

Prognostication for SEO in 2011 by a Bunch of Search Agents Wandering the Wild Frontier

The Search Agents' SEO experts cast their predictions for the biggest developments, trends, and opportunities in organic search in 2011. [...more]

SEO Comments (2)

The Search Agents Predictions for Online Marketing in 2011

The Search Agents Predictions for Online Marketing in 2011

The Search Agents have dusted off their crystal ball to predict the the developments, opportunities, and trends we can expect to impact online marketing in 2011. [...more]

Featured, News Comments (9)

Google AdWords Standard and Accelerated Delivery:  The Simple Story of The Tortoise and The Hare

Google AdWords Standard and Accelerated Delivery: The Simple Story of The Tortoise and The Hare

A new study from The Search Agents explores Google AdWords two delivery options -- accelerated and standard -- and analyzes which is most efficient for campaigns with fixed budgets. [...more]

Featured, SEM Comments (15)

The ‘Drake Equation’ of Search Marketing

The ‘Drake Equation’ of Search Marketing

In the early 1960’s astronomer Frank Drake devised an equation to estimate the number of intelligent civilizations in our galaxy. By a similar method, we can find the leverage points to optimize our SEM and SEO efforts. [...more]

Consumer Experience, Featured, SEM, SEO Comments (1)

The Pollution Effect

The Pollution Effect

Paid search advertisers are acutely aware of the dependence of click traffic levels on their ad's position. But recent changes to how Google apparently serves ads in search results on its own site might have a toxic effect across the board. [...more]

Featured, SEM Comments (5)

The Values of a Click

The Values of a Click

Determining how much to bid in PPC advertising requires knowing the value of a click. But a click has several different values, some direct and some indirect, and they should each be taken properly into account to determine how much to bid on each keyword. [...more]

Featured, SEM Comments (3)

SEM and SEO- Core Drivers of iDirect Success

SEM and SEO- Core Drivers of iDirect Success

David Hughes discusses the key points of SEM and SEO organization in his chapter SEM and SEO: Core Drivers of iDirect Success for the book “Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives.” [...more]

Featured, SEM, SEO Comments (1)