Tag Archive | "SEM"

Large Gains for Bing in Q1

Large Gains for Bing in Q1

Spend is increasing on Bing at a faster rate than on Google, according to our recently released State of Paid Search report on Q1. [...more]

Featured, SEM Comments (3)

Solid Year-Over-Year Growth for Q1 of 2014

Solid Year-Over-Year Growth for Q1 of 2014

We've just released our quarterly State of Paid Search Report for Q1 of 2014, and the results demonstrate solid year-over-year growth across the board. [...more]

Featured, SEM Comments (0)

Sizable Growth for PLAs in Q4, According to Report

Sizable Growth for PLAs in Q4, According to Report

According to our State of Paid Search Report for Q4 2013, PLAs saw major growth in spend, impressions, and clicks from the previous year. [...more]

Featured, SEM Comments (0)

Mobile Devices are Bigger than Ever According to Q4 Report

Mobile Devices are Bigger than Ever According to Q4 Report

We just released our Q4 State of Paid Search Report, and the results demonstrate the growing influence of mobile (and especially smartphones) on the world of search marketing. [...more]

Featured, Mobile, SEM Comments (3)

Q4 2013 State of Paid Search Report Shows Growth in CPC and Spend

Q4 2013 State of Paid Search Report Shows Growth in CPC and Spend

The Search Agency's State of Paid Search Report for Q4 of 2013 reveals that search spend and CPCs continue to rise. [...more]

Featured, News, SEM Comments (0)

DMA 2013: Five Trends for 2014 Digital Planning

DMA 2013: Five Trends for 2014 Digital Planning

In his presentation at DMA 2013, Keith discussed the five trends to keep in mind when planning digital campaigns for 2014. [...more]

Consumer Experience, Featured, Mobile, SEM Comments (0)

The Introduction of Google’s Image Ad Extensions

The Introduction of Google’s Image Ad Extensions

The Search Agency recently published a POV paper on Google's new image ad extensions. Get the details about the new extension! [...more]

Featured, SEM Comments (0)

Introducing: Inside the Search Studio

Introducing: Inside the Search Studio

The Search Agency is excited to announce another new and exciting series on The Search Agents blog: Inside the Search Studio. [...more]

Featured, SEM, SEO Comments (0)

Paid Search Metrics that Are Popular for No Reason

Paid Search Metrics that Are Popular for No Reason

In our last post about metrics, Katie reveals the metrics that are widely popular despite the lack of value they provide to marketers. [...more]

Featured, SEM Comments (0)

Paid Search Metrics Too Good To Be True (and What They Might Be Hiding)

Paid Search Metrics Too Good To Be True (and What They Might Be Hiding)

In our second post about metrics that matter, Katie discusses metrics that seem too good to be true and what they might really reveal when taking a deeper look beyond the data. [...more]

Featured, SEM Comments (0)

Paid Search Metrics with a Bad Reputation (and Why You Should ‘Hear Them Out’)

Paid Search Metrics with a Bad Reputation (and Why You Should ‘Hear Them Out’)

Katie starts off our series on metrics by discussing metrics with a bad reputation that can, in actuality, be very helpful! [...more]

Featured, SEM Comments (0)

Google Carousel: What This Means for Brand Bidding

Google Carousel: What This Means for Brand Bidding

Ben explains why Google's carousel will create more competition for brand bidding. [...more]

Featured, SEM Comments (2)

New Options for Sitelink Specificity with Google AdWords Enhanced Campaigns

New Options for Sitelink Specificity with Google AdWords Enhanced Campaigns

In her debut post, Michelle reports on Enhanced Campaigns sitelinks and how they might affect advertisers' campaigns. [...more]

Featured, SEM Comments (1)

Google Made Me Do It — Is Interflora vs. M&S Missing the Point?

Google Made Me Do It — Is Interflora vs. M&S Missing the Point?

In the wake of the ruling between Interflora and Marks & Spender in the High Court of England and Wales, Alex explains the complexities of the case and what precedent may have been set for AdWords advertisers bidding on competitors' brand terms. [...more]

Featured, News, SEM Comments (0)

Search Marketing for Subscription Businesses

Search Marketing for Subscription Businesses

Have you noticed the boom in monthly subscription services? In this post, Alec describes the recent revival of subscription based businesses and the challenges that many business owners face when determining efficient online marketing strategies for this unique business model. [...more]

Featured, SEM, SEO Comments (0)

5 Takeaways from the iMedia Agency Summit

5 Takeaways from the iMedia Agency Summit

After returning from iMedia's Agency Summit, Delia offers 5 takeaways from this year's gathering. [...more]

Featured, News Comments (1)

Google Changes Its Enhanced Campaign Tune… Slightly

Google Changes Its Enhanced Campaign Tune… Slightly

Taylor and Matt explain what Google's latest change to Enhanced Campaigns means for advertisers. [...more]

Featured, News, SEM Comments (0)

The BIA/Kelsey Conference and the Introduction of AdMax Local

The BIA/Kelsey Conference and the Introduction of AdMax Local

After attending the BIA Kelsey "Leading in Local" conference, Brian summarizes key takeaways from the show, highlights the release of AdMax Local, and introduces the idea that Google might be overlooking an important opportunity. [...more]

Featured, SEM Comments (1)

This is Not the Year of Big Data

This is Not the Year of Big Data

When big data companies report on trends like onesies being the most searched for terms during the holiday season, you have to wonder if this information is at all useful. In this post Daniel debates the legitimacy of calling this year "The Year or Big Data" and calls for every year to be "The Year of the Analyst". [...more]

Featured, SEM, SEO Comments (3)

h(Paid): Guiding Your Paid Media Marketing Campaigns with Meaningful Analytics

h(Paid): Guiding Your Paid Media Marketing Campaigns with Meaningful Analytics

Taylor wraps up the h(Paid) blog series with a final post on the importance of cross-channel analytics. [...more]

SEM Comments (0)

h(Paid): Engaging Your Target Audience

h(Paid): Engaging Your Target Audience

Taylor continues the discussion around h(Paid) and provides juicy details about the third component, engagement. [...more]

SEM Comments (1)

h(Paid): Creating Relevance with Your Audience

h(Paid): Creating Relevance with Your Audience

Taylor uncovers the second component of h(Paid) and discusses the necessity of providing consumers with relevant ad experiences based on user intent. [...more]

SEM Comments (0)

Recruiting in the Digital Age

Recruiting in the Digital Age

Neil explains how recruiting online has it's advantages and challenges. [...more]

SEM Comments (1)

Fundamentals of Paid Search Landing Page Optimization

Fundamentals of Paid Search Landing Page Optimization

Cassandra gives us the step by step of how to use landing page optimization to improve your paid search campaigns. [...more]

Consumer Experience, Featured, SEM Comments (1)

The Advertising Evolution on YouTube

The Advertising Evolution on YouTube

Kalle talks YouTube's advertising options. There's a little something out there for everyone on the second largest search engine. [...more]

Featured, SEM, Video Comments (0)

SEM Data Made Simple: AdWords Labels

SEM Data Made Simple: AdWords Labels

Ranil takes us through the brand new Google AdWords labels step by step. Time to update those campaigns! [...more]

Featured, News, SEM Comments (1)

Conversion Tracking for Google AdWords Extensions

Conversion Tracking for Google AdWords Extensions

Cassandra rejoices in the new Google Ad Extension Tracking, but why wasn't it made a bigger deal by Google? [...more]

Analytics, Featured, SEM Comments (2)

SOLD! How To Create an Unfair Advantage for New Homebuyer Leads in 2012

SOLD! How To Create an Unfair Advantage for New Homebuyer Leads in 2012

VP of Business Development, Corey Quinn explains three basic and effective steps real estate brokerages and agents can take to acquire more leads through search. [...more]

Featured, Mobile, SEM, SEO Comments (4)

Google TV and SEM: Why Can’t We Be Friends?

Google TV and SEM: Why Can’t We Be Friends?

Kalle Tompros explores the impact of Google TV ads on the paid search marketing world. Do advertisers need to start adjusting accordingly? Find out! [...more]

Display, Featured, SEM Comments (0)

Auto Brands Connect With Drivers at CES

Auto Brands Connect With Drivers at CES

SEO Content Specialist, Matt McKinley explores the latest trend from last month's CES conference: Linking consumer electronics and cars through mobile apps and in-car navigations systems. [...more]

Featured, Mobile, SEM Comments (0)

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