Tag Archive | "search"

Make Display Ad Impressions = Display Ad Views

Make Display Ad Impressions = Display Ad Views

Google recently released an infographic, The Importance of Being Seen, on the viewability of display ads by consumers. Short and succinct, the study determined that… Overall, only 56% of all display ad impressions are actually viewed. The study also found that, Above the fold is a better position than at the top of the page, […] [...more]

Display, Featured, SEM Comments (2)

Is Search Getting Too Personal?

Is Search Getting Too Personal?

In the days of yore, SEO was a very different creature compared to what it is today—part panda, part penguin, part hummingbird, and let’s face it, part human. With each evolutionary development, search marketers find themselves scrambling to keep up. Keeping up with these changes can sometimes feel like walking into a crime scene. You […] [...more]

Consumer Experience, Featured, SEO Comments (2)

The Write Stuff: How to Reverse-Engineer Your Content Strategy

The Write Stuff: How to Reverse-Engineer Your Content Strategy

Content marketing has become such a cliché topic that even articles declaring it cliché are old hat. Many companies have bloggers publishing on a daily basis - I’m sure there’s a light-switch manufacturer out there with a very compelling listicle about dimmer switches. Google has been forthright about the importance of having quality content on […] [...more]

Consumer Experience, Featured, SEO Comments (1)

How to Dominate the Local SERPs for Mobile Search

How to Dominate the Local SERPs for Mobile Search

  People are searching on mobile more than ever. As Google pushes for a richer and more dynamic mobile search experience, how can local businesses dominate the SERPs for local searches conducted on mobile devices?   Spend More to Get More Mobile is the space to bid aggressively, for a few reasons. First and foremost, […] [...more]

Consumer Experience, Featured, Mobile, SEM, SEO Comments (10)

We Need to Talk About alt Tags

We Need to Talk About alt Tags

It’s no surprise that web professionals are always looking forward – technology is a one-way street, with opportunities and rewards for those who get to the great ideas first. Lately there’s been a lot of excitement about visual search. Imagine donning your Google Glasses, heading to the park, and having your trusty specs reveal the […] [...more]

Consumer Experience, Featured, SEO Comments (8)

True Lies, or “Hey, Google! You’re Trying Too Hard!”

True Lies, or “Hey, Google! You’re Trying Too Hard!”

Much has been written recently about the peculiarities of Google’s Quick Answer Boxes. Many site owners are concerned that content is being scrapped and showcased on Google itself, while SEOs are puzzling over why some boxes come with a citation, while many do not. Then there’s the pesky question of whether or not Quick Answer […] [...more]

Consumer Experience, Featured, SEO Comments (1)

Grant’s Rants: You’re Shooting Too High – And Other Metric Mysteries

Grant’s Rants: You’re Shooting Too High – And Other Metric Mysteries

This week, Grant is ranting about the ways in which marketers use metrics to gauge online marketing success. Some use very broad metrics (i.e. page views increased!), while others use very narrow metrics (i.e. taking a channel-centric focus approach to online marketing), but either way Grant says you might be looking at the wrong picture [...more]

Analytics, Featured, SEO Comments (0)

New Jelly Social Search App – Prediction: “Yer Mom!” to be Top Search Result

New Jelly Social Search App – Prediction: “Yer Mom!” to be Top Search Result

David predicts that the new social app, Jelly will likely turn into a cesspool of raunchy one-liners rather than a respectable social search platform. [...more]

Featured, News, Social Media Comments (0)

New Exact Click Traffic Data in Google Webmaster Tools – Are Our Keywords Back?

New Exact Click Traffic Data in Google Webmaster Tools – Are Our Keywords Back?

David provides details about recent updates to Google's webmaster tools and some advice for pulling data. [...more]

Featured, News, SEO Comments (2)

Inside the Search Studio with Laurie Sullivan

Inside the Search Studio with Laurie Sullivan

In this edition of Inside the Search Studio, we sit down with Laurie Sullivan, search correspondent for MediaPost, to gain her perspective about search marketing in 2014 and beyond. [...more]

Featured, News, SEM, SEO Comments (0)

What Does Pinterest’s Acquisition of VisualGraph REALLY Mean?

What Does Pinterest’s Acquisition of VisualGraph REALLY Mean?

After Pinterest's recent acquisition of VisualGraph, David proposes the idea that Pinterest is trying to align itself as a go-to for image-based content. [...more]

Featured, Social Media Comments (0)

Gearing up for the New Year: The Search Agency’s Search Marketing Predictions for 2014

Gearing up for the New Year: The Search Agency’s Search Marketing Predictions for 2014

It's that time of year again... time for The Search Agency's new year predictions! Our paid and earned media teams weigh in on what they see happening in the search marketing landscape in 2014. [...more]

Featured, SEM, SEO, Social Media Comments (0)

Google Allows Advertisers to Pay by Viewable Impression

Google Allows Advertisers to Pay by Viewable Impression

Michelle and Rick detail the recent news on Viewable Impressions. Now, advertisers can elect to pay for display ads when they are viewed, rather than when they are served. [...more]

Display, Featured, News Comments (0)

How to Use jQuery without Compromising SEO Performance

How to Use jQuery without Compromising SEO Performance

Kirby provides a sneak peek into our new white paper on best practices for using jQuery without compromising SEO performance. [...more]

Featured, SEO Comments (2)

Inside the Search Studio With Danny Sullivan

Inside the Search Studio With Danny Sullivan

In this edition of Inside the Search Studio, Grant Simmons sits down with Danny Sullivan of Marketing Land and Search Engine Land to learn more about his professional take on the past and current SEO landscape. As one of the principal thought leaders in the search marketing industry, Danny provides valuable insight on Hummingbird, mobile optimization, and more. He certainly is one smart bloke. [...more]

Featured, SEO Comments (0)

Google Trends Are Now More Intelligent

Google Trends Are Now More Intelligent

Michelle and David provide insight into the changes and enhancements made to Google Trends this week. [...more]

Featured, News, SEO Comments (0)

Sneak Peek: Driving SEO Performance with CSS

Sneak Peek: Driving SEO Performance with CSS

Kirby provides a sneak peek into The Search Agency's newest white paper on using CSS to drive SEO performance. [...more]

Featured, SEO Comments (2)

In-Depth Articles Offer High-Authority Results, but Lack Relevance

In-Depth Articles Offer High-Authority Results, but Lack Relevance

Michelle argues that in-depth articles currently lack relevance and thereby provide little SEO value to brands and marketers. [...more]

Featured, SEO Comments (221)

Google’s Site Review Hangout Provides Trends, Not Details

Google’s Site Review Hangout Provides Trends, Not Details

Michelle recaps Google's Site Review Hangout hosted earlier this week. [...more]

Featured, News, SEO Comments (6)

Google Rolls Out “In-Market Buyers” Segment on GDN

Google Rolls Out “In-Market Buyers” Segment on GDN

Michelle covers Google's recent GDN feature: In-Market Buyers. Commentary and insight from The Search Agency's display marketing managers included! [...more]

Display, Featured, News, SEM Comments (1)

Inside the Search Studio with Angie Schottmuller

Inside the Search Studio with Angie Schottmuller

Grant interviews the very-clever Angie Schottmuller and learns more about her perspective on search, SEO, and Star Wars. [...more]

Featured, SEO Comments (3)

SEO for the Birds: The Search Agency’s POV on Google’s Hummingbird Update

SEO for the Birds: The Search Agency’s POV on Google’s Hummingbird Update

Have you read The Search Agency's official POV on Google's Hummingbird update yet? Here's a sneak peek. [...more]

Featured, SEO Comments (0)

Mobile Site Experience Throwdown: 100 Multichannel Retailers vs. Fortune 100 Companies

Mobile Site Experience Throwdown: 100 Multichannel Retailers vs. Fortune 100 Companies

Michelle provides a comparative look at The Search Agency's two mobile experience scorecard reports on Fortune 100 companies and 100 multichannel retailers. [...more]

Featured, Mobile, News, SEO Comments (0)

Inside the Search Studio with Elaine Lawson

Inside the Search Studio with Elaine Lawson

Today we wrap up our Stars of Search interview series with an insightful conversation with Elaine Lawson, VP of Digital Marketing for Mastercard [...more]

Featured, News, SEM, SEO Comments (1)

Google to Start Indexing Content within Android Apps

Google to Start Indexing Content within Android Apps

The Search Agency's experts weigh in on Google's recent announcement to index content within Android apps. [...more]

Featured, Mobile, SEO Comments (1)

Inside the Search Studio with Jeb Griffin

Inside the Search Studio with Jeb Griffin

The Search Agency sits down with one of the winners of the Stars of Search Awards to learn more about his background and approach to online marketing. Click through to learn more about Jeb Griffin from RE/MAX. [...more]

Featured, News, SEO Comments (1)

Grant’s Rants: Old School SEO Questions, Halloween costumes and a dancing SEO

Grant’s Rants: Old School SEO Questions, Halloween costumes and a dancing SEO

This is a special episode of Grant's Rants featuring awesome Halloween costumes, a dancing SEO, and kudos to Matt Cutts for clarifying an old school SEO question this week: Do larger sites with more pages rank better? [...more]

Featured, SEO Comments (0)

Google+ Undergoes Major Renovation

Google+ Undergoes Major Renovation

David Carrillo weighs in on the Google+ updates and improvements announced today [...more]

Featured, News, Social Media Comments (1)

Google Updates Ad Ranking System

Google Updates Ad Ranking System

The Search Agency's paid search team explains Google's recent update to their Ad Ranking system and provides insight about what the change means for advertisers. [...more]

Featured, News, SEM Comments (1)

Inside the Search Studio with David Pedersen

Inside the Search Studio with David Pedersen

The Search Agency sits down with one of the winners of the Stars of Search Awards to learn more about his background and excellence in the search marketing industry. Click through to learn more about David Pedersen from White Pages. [...more]

Featured, News, SEO Comments (1)