This week, Google stopped serving desktop ads along its right rail. The newly available space will primarily serve as inventory for both product listing ads and Google’s knowledge graph. While the top of the SERP will still generally yield three ads, any query that Google deems “highly commercial” will be eligible to trigger four top-of-page […] [...more]
How to Use Google’s Dynamic Search Ads to Efficiently Boost Long-Tail Traffic There’s nothing more frustrating to search marketers than receiving only a handful of clicks after spending countless hours researching and building out thousands, sometimes hundreds of thousands, of campaign keywords. For advertisers looking to expand lower-funnel traffic without all that work, there […] [...more]
Monitoring your site in Google Webmaster Tools regularly is critical to the success of your site. For the purpose of this article, we are focusing specifically on monitoring the number of pages on your site that appear in Google’s index. This number will naturally fluctuate and increase or decrease as you add and remove pages […] [...more]
We recently stat down with Steve Sirich, GM Bing Ads Product Marketing for this edition of Inside The Search Studio. How long have you been working with Microsoft? I’ve been with Microsoft for a little over 15 years. I started in field organization where I was involved in sales leadership, and then moved to […] [...more]
The Search Agency's State of Paid Search Report for Q4 of 2013 reveals that search spend and CPCs continue to rise. [...more]
In the debut interview of our "Inside the Search Studio" series, David Carrillo sits down with search marketing expert Mike Blumenthal to discuss Google and local SEO. [...more]
In this week's episode, Grant warns SEOs to take the advice of industry experts with a grain of salt.
Matt discusses a potential Google algorithm update that is black and white and abuzz with speculation all over! [...more]
A rant about video content for SEO and why video is not the end all, be all, super cure for content marketing! [...more]
Grant crossed the pond to attend SMX London and came back with lots of insightful information (and the title of: SMX London's Most Prolific Tweeter"). Tweets, takeaways, and merriment within! [...more]
Have you noticed the boom in monthly subscription services? In this post, Alec describes the recent revival of subscription based businesses and the challenges that many business owners face when determining efficient online marketing strategies for this unique business model.
After returning from iMedia's Agency Summit, Delia offers 5 takeaways from this year's gathering. [...more]
Have you used Google Now yet? Ben explains why Google Now still needs some development before it lives up to its true potential. [...more]
This month we sat down with Brian McCarthy, our new SVP of Product, to discuss his role at The Search Agency, exciting plans for 2012 and 2013 and tennis. [...more]