Tag Archive | "search insider summit"

An Interview with Mike Jarvinen

An Interview with Mike Jarvinen

This month, TSA sat down with Mike Jarvinen, VP Marketing Strategy, to discuss the most recent Search Insider Summit, and common mistakes marketers repeatedly make in their search campaigns. [...more]

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Searching Through Apps: Moving From Destination to a Utility

Searching Through Apps: Moving From Destination to a Utility

Smartphone use is on the rise and mobile users are increasingly turning to specialized applications such as Yelp and Flixster to search for information rather than mobile versions of Google and Bing. How does this change in consumer behavior affect marketing strategy and what new apps are on the horizon to meet this demand? [...more]

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