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Tag Archive | "search engine marketing"

How Google’s Right Rail Desktop Ads Removal Will Impact the Future of Search Marketing

How Google’s Right Rail Desktop Ads Removal Will Impact the Future of Search Marketing

This week, Google stopped serving desktop ads along its right rail. The newly available space will primarily serve as inventory for both product listing ads and Google’s knowledge graph. While the top of the SERP will still generally yield three ads, any query that Google deems “highly commercial” will be eligible to trigger four top-of-page […] [...more]

Consumer Experience, Featured, Mobile, News, SEM Comments (4)

Large Gains for Bing in Q1

Large Gains for Bing in Q1

Spend is increasing on Bing at a faster rate than on Google, according to our recently released State of Paid Search report on Q1. [...more]

Featured, SEM Comments (4)

Solid Year-Over-Year Growth for Q1 of 2014

Solid Year-Over-Year Growth for Q1 of 2014

We've just released our quarterly State of Paid Search Report for Q1 of 2014, and the results demonstrate solid year-over-year growth across the board. [...more]

Featured, SEM Comments (0)

Sizable Growth for PLAs in Q4, According to Report

Sizable Growth for PLAs in Q4, According to Report

According to our State of Paid Search Report for Q4 2013, PLAs saw major growth in spend, impressions, and clicks from the previous year. [...more]

Featured, SEM Comments (0)

Mobile Devices are Bigger than Ever According to Q4 Report

Mobile Devices are Bigger than Ever According to Q4 Report

We just released our Q4 State of Paid Search Report, and the results demonstrate the growing influence of mobile (and especially smartphones) on the world of search marketing. [...more]

Featured, Mobile, SEM Comments (4)

DMA 2013: Five Trends for 2014 Digital Planning

DMA 2013: Five Trends for 2014 Digital Planning

In his presentation at DMA 2013, Keith discussed the five trends to keep in mind when planning digital campaigns for 2014. [...more]

Consumer Experience, Featured, Mobile, SEM Comments (0)