Tag Archive | "ROI"

When to Cut the Long Tail

Long tail keyword optimization has long been a cornerstone of search engine marketing strategy, but how well are your long tail keywords really performing? [...more]

Featured, SEM Comments (8)

Interview with Brian McCarthy- June 2011

This month we sat down with Brian McCarthy, our new SVP of Product, to discuss his role at The Search Agency, exciting plans for 2012 and 2013 and tennis. [...more]

Featured, News Comments (0)

How to Calculate Profit-Maximizing ROI

George Michie wrote that when choosing between a given budget limit or a given ROI target, he has "always believed that the ROI target should take precedence." But which value of ROI should you target? [...more]

Featured, SEM Comments (1)

SEM and SEO- Core Drivers of iDirect Success

David Hughes discusses the key points of SEM and SEO organization in his chapter SEM and SEO: Core Drivers of iDirect Success for the book “Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives.” [...more]

Featured, SEM, SEO Comments (1)

Get More From Your Referral Sites in Google Analytics

Most internet companies have a wide variety of sites linking to them that get tagged as “referral” in Google Analytics. But which sites are driving the most valuable traffic, and how can you organize them by source? This article will show you how to measure the ROI of referring sites with filters and custom reports in Google Analytics. [...more]

Analytics, Featured Comments (6)