Tag Archive | "ROI"

Grant’s Rants: 2014 Is NOT the Year of Social, Mobile, or Native Ads

Grant’s Rants: 2014 Is NOT the Year of Social, Mobile, or Native Ads

Today Grant is ranting about what this year really has in store. While others tout that 2014 will be "the year of mobile" or "the year of native advertising", Grant disagrees. Instead, this year will be the year of holistic, integrated online marketing measured by increased ROI. [...more]

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Social Media ROI – Measuring Results vs. Activity

Social Media ROI – Measuring Results vs. Activity

Ami Grant analyzes the latest thinking on Social Media ROI from last month's Interactive SXSW. [...more]

Featured, Social Media Comments (4)

When to Cut the Long Tail

When to Cut the Long Tail

Long tail keyword optimization has long been a cornerstone of search engine marketing strategy, but how well are your long tail keywords really performing? [...more]

Featured, SEM Comments (12)

Interview with Brian McCarthy- June 2011

Interview with Brian McCarthy- June 2011

This month we sat down with Brian McCarthy, our new SVP of Product, to discuss his role at The Search Agency, exciting plans for 2012 and 2013 and tennis. [...more]

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How to Calculate Profit-Maximizing ROI

How to Calculate Profit-Maximizing ROI

George Michie wrote that when choosing between a given budget limit or a given ROI target, he has "always believed that the ROI target should take precedence." But which value of ROI should you target? [...more]

Featured, SEM Comments (4)

SEM and SEO- Core Drivers of iDirect Success

SEM and SEO- Core Drivers of iDirect Success

David Hughes discusses the key points of SEM and SEO organization in his chapter SEM and SEO: Core Drivers of iDirect Success for the book “Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives.” [...more]

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Get More From Your Referral Sites in Google Analytics

Get More From Your Referral Sites in Google Analytics

Most internet companies have a wide variety of sites linking to them that get tagged as “referral” in Google Analytics. But which sites are driving the most valuable traffic, and how can you organize them by source? This article will show you how to measure the ROI of referring sites with filters and custom reports in Google Analytics. [...more]

Analytics, Featured Comments (10)

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