Tag Archive | "rich media"

Yahoo! Rich Ads in Search

Yahoo! Rich Ads in Search

Search engines are implementing more rich media – video, pictures, reviews, maps, etc. - in search results and Yahoo’s Rich Ads in Search (RAIS) is one of the programs leading the charge. Get the latest on this new program and learn some best practices for incoporating video clips into your PPC campaigns. [...more]

Featured, SEM, Video Comments (4)

Rich Media Ads in Search:  Google’s Video Plus Box (VPB)

Rich Media Ads in Search: Google’s Video Plus Box (VPB)

Google recently introduced a video plus box to their ad offering in the Google Search Network. This enhancement allows a user to watch a short clip that’s embedded in an advertiser’s sponsored search listing. On one campaign, Travel Channel has seen a 190% increase in CTR since launching these rich media ads. [...more]

SEM, Video Comments (4)

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