Tag Archive | "retargeting"

New Channel Alert, B2B Advertisers!

New Channel Alert, B2B Advertisers!

Use Gmail Sponsored Promotions to Grow Your B2B Outreach Beyond Paid Search For many search marketers who have worked on B2B accounts, the challenge of growing a B2B audience efficiently, while at the same time scaling reach beyond paid search, hits close to home. Thankfully, a new solution has emerged – Google’s display media product, […] [...more]

Display, Featured, SEM Comments (0)

Display Retargeting for the B2C Marketer

Display Retargeting for the B2C Marketer

  Last week, we explored how B2B marketers can best benefit from display retargeting campaigns. This week, let’s take a deep dive into B2C display retargeting campaign strategy. The B2C Marketer The prime asset all marketers, B2B, B2C, and beyond, must develop prior to launching their display retargeting campaigns is a diverse set of creative […] [...more]

Consumer Experience, Display, Featured Comments (2)

Display Retargeting for the B2B Marketer

Display Retargeting for the B2B Marketer

Last year, display retargeting became the major player in online marketing. According to a report commissioned by Adroll, the majority of US brands committed 10-50% of their budgets to retargeting in 2014. This staggering percentage shows just how drastically the digital marketing industry is shifting toward reengaging customers via tracking. Just tracking customers isn’t the […] [...more]

Consumer Experience, Display, Featured Comments (0)

If It’s Too Late to Optimize, Retarget & Capture Conversions with Display Ads

If It’s Too Late to Optimize, Retarget & Capture Conversions with Display Ads

The week before Thanksgiving, there are about as many articles on retail optimization tips as there are early Black Friday sales. Realistically though, brands should have been preparing for Black Friday, retail’s kick-off into its biggest earnings season of the year, since before this past summer. Budgets are set, campaigns in place, so with these […] [...more]

Display, Featured Comments (1)

Borrell Associates Report: Expected Increase in Targeted Display Advertising

Borrell Associates Report: Expected Increase in Targeted Display Advertising

After reading Borrell Associates most recent report on the automotive industry, Brian explains how local search marketing will be affected in the coming years. [...more]

Display, Featured, SEM, Video Comments (2)

Funnel Vision

Funnel Vision

Funnel Vision is the phenomenon when advertisers become overly focused on the final conversion and lose sight of their audience’s journey towards the path to conversion. How can advertisers manage search and display in tandem to target messages at various stages of the buy cycle and increase the overall efficiency of their online marketing? [...more]

Display, Featured, SEM Comments (0)