Tag Archive | "retargeting"

If It’s Too Late to Optimize, Retarget & Capture Conversions with Display Ads

If It’s Too Late to Optimize, Retarget & Capture Conversions with Display Ads

The week before Thanksgiving, there are about as many articles on retail optimization tips as there are early Black Friday sales. Realistically though, brands should have been preparing for Black Friday, retail’s kick-off into its biggest earnings season of the year, since before this past summer. Budgets are set, campaigns in place, so with these […] [...more]

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Borrell Associates Report: Expected Increase in Targeted Display Advertising

Borrell Associates Report: Expected Increase in Targeted Display Advertising

After reading Borrell Associates most recent report on the automotive industry, Brian explains how local search marketing will be affected in the coming years. [...more]

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Funnel Vision

Funnel Vision

Funnel Vision is the phenomenon when advertisers become overly focused on the final conversion and lose sight of their audience’s journey towards the path to conversion. How can advertisers manage search and display in tandem to target messages at various stages of the buy cycle and increase the overall efficiency of their online marketing? [...more]

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