Tag Archive | "research"

State of Paid Search Q3 2014

State of Paid Search Q3 2014

Last week, we released our quarterly State of Paid Search report for Q3 2014. After analyzing our data, we found that overall, clicks, spend, and CTR each experienced year-over-year (YoY) growth. Clicks increased 12.6% YoY, spend saw a 6.8% lift YoY, and CTR jumped 41.3% YoY. We saw an overall decline in impressions (20.3%) and CPCs (5.1%) YoY. […] [...more]

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Paid Search Trends in Real Estate: Summer 2013

Paid Search Trends in Real Estate: Summer 2013

New research from The Search Agency finds smartphone and tablet search activity has more than doubled for real estate sites. [...more]

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How Search Marketing is Like Medicine

How Search Marketing is Like Medicine

Search marketers and doctors may not seem to have a whole lot in common, but the way in which each uses data and statistical endpoints to inform diagnosis and treatment makes them more similar than you might think. [...more]

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