Tag Archive | "quality score"

Don’t Forget: Quality Scores Are Still Device Specific

Don’t Forget: Quality Scores Are Still Device Specific

After recently posting about device specific CPC trends after the Enhanced Campaigns migration deadline, Matt details device specific quality scores. [...more]

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Google to Update the Way Quality Scores Are Displayed in AdWords

Google to Update the Way Quality Scores Are Displayed in AdWords

Keith summarizes the recent announcement that Google will be updating the way 1-10 Quality Scores are displayed in AdWords and covers advertisers' most pressing questions. [...more]

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A Lesson on Google’s Webspam Guidelines

A Lesson on Google’s Webspam Guidelines

Kirby continues his discussion about Google's quality rating process and dives into the search engines' wespam guidelines! [...more]

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Is Google Becoming More Transparent? Understanding Google Search Quality Rating Guidelines

Is Google Becoming More Transparent? Understanding Google Search Quality Rating Guidelines

Google recently gave the public a look at what factors it consider when assigning quality ratings. In his first Search Agents post, Kirby clarifies and explains the guidelines that Google made available. [...more]

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Google Increases Transparency in Quality Scores

Google Increases Transparency in Quality Scores

Katie details the latest Google AdWords update to Quality Score. What do the changes mean for your campaigns? [...more]

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Interview with Amy Oliver

Interview with Amy Oliver

The Search Agents sit down with Amy Oliver to discuss Consumer Experience and best practices for your 2011 holiday marketing strategy. [...more]

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Google Removes Paid Ads from Right Rail on Some Desktop Searches

Google Removes Paid Ads from Right Rail on Some Desktop Searches

Google recently made a significant change to the layout of some desktop search results pages. Find out the impact for paid search advertisers and what you can do to either take advantage or minimize the damage to your account. [...more]

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Google +1 for PPC

Google +1 for PPC

At the recent SMX Advance in Seattle, Daniel Dulitz from Google introduced Google's new social feature Google +1 and discussed the potential impact on PPC ads and organic listings. [...more]

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SMX Advanced 2011- QS = CTR? Plumbing the Depths – Or Lack Thereof – of Quality Score

SMX Advanced 2011- QS = CTR? Plumbing the Depths – Or Lack Thereof – of Quality Score

At the recent SMX Advanced in Seattle, Craig Danuloff, Quality Score Researcher, and Frederick Vallaeys from Google discuss the science behind QS, offering two different perspectives on how marketers can improve QS and paid search performance. [...more]

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Is Google Exploiting Neuromarketing in Reporting Quality Scores?

Is Google Exploiting Neuromarketing in Reporting Quality Scores?

I've got a mystery to solve: Quality Scores of 8 and 9 are very rare. But it hasn't always been that way. And that might be because Google is using basic psychology to cause you to focus your time on AdWords. [...more]

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Microsoft Announces New Quality Score in AdCenter

Microsoft Announces New Quality Score in AdCenter

Microsoft recently announced plans to launch a new adCenter Quality Score for optimizing PPC campaigns on Bing and Yahoo!. The new feature will be available in the Spring and should provide another level of insight for search marketers. [...more]

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Does Google Reward High Quality Scores with More Impressions?

Does Google Reward High Quality Scores with More Impressions?

Experienced search marketers know AdWords rewards a high Quality Score with more Impressions and punishes a low QS with fewer. Or, maybe they don't. [...more]

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Quality Score Never Shined My Shoes

Quality Score Never Shined My Shoes

Many advertisers worry about how to improve the Quality Score of their ads. But it turns out that it is in Google's best interest to ensure that the actions advertisers take have as little impact as possible. [...more]

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Quality Score: Better with Age?

Quality Score: Better with Age?

Quality Score continues to be a perplexing topic in search marketing. Although marketers can typically improve their Quality Score by improving their click-through rates, there may be another variable in the equation which requires far less effort, and may have an even bigger impact. [...more]

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Attack of the Teenage Quality Scores

Attack of the Teenage Quality Scores

Unpredictable. Hyperactive. Irrational. And, potentially, very expensive. That's how a keyword's Quality Score (QS) can be like a teenager. Perhaps no single quantity in Google's AdWords system is more mysterious or misunderstood than Quality Score, and what you don't know about it can hurt your account. [...more]

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Twitter Launches “Promoted Tweets”

Twitter Launches “Promoted Tweets”

Promoted Tweets represent a new way for advertisers to place their tweets at the top of the search results page... and for Twitter to start generating some significant new revenue. [...more]

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Escalating Keyword Prices Differentiates the Next Generation of Search Marketer

Escalating Keyword Prices Differentiates the Next Generation of Search Marketer

Keyword prices continue to rise across all the search engines. Effective keyword management and quality score optimization have become even more important as search marketers try to keep their campaigns within budget and profitable. [...more]

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The Hidden Cost of Using Budget Limits

The Hidden Cost of Using Budget Limits

The major search engines offer budgeting features to help advertisers keep their ad spending within a specified limit and to help spread it evenly over time. But using these features can have a high hidden cost of which advertisers might not be aware. [...more]

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Quality Score vs. Quality

Quality Score vs. Quality

Once an AdWords campaign starts generating traffic, the most important factor by far in determining Quality Score is click-through rate. Which means that the worst quality ads are often rewarded with the highest quality score. What's an ROI-based advertiser to do? [...more]

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The Highest Quality Score is not Always the Best Quality Score

The Highest Quality Score is not Always the Best Quality Score

The formula for AdRank is so simple that it's surprising how frequently, and grievously, people can sometimes get it wrong. The purpose of economic activity is to maximize profit, not Quality Score. So, when the two are in conflict, choose the lower QS. [...more]

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Why is Clickthrough Rate the Main Factor in Quality Score?

Why is Clickthrough Rate the Main Factor in Quality Score?

Google makes it clear that an ad's clickthrough rate (CTR) is the primary component of its Quality Score (QS). But one question which search marketers frequently overlook (and one for which Google has offered only a superficial answer) is: Why? [...more]

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