Quality Score | The Search Agents

Interview with Amy Oliver

The Search Agents sit down with Amy Oliver to discuss Consumer Experience and best practices for your 2011 holiday marketing strategy. [...more]

Google Removes Paid Ads from Right Rail on Some Desktop Searches

Google recently made a significant change to the layout of some desktop search results pages. Find out the impact for paid search advertisers and what you can do to either take advantage or minimize the damage to your account. [...more]

Featured, SEM Comments (1)

Google +1 for PPC

At the recent SMX Advance in Seattle, Daniel Dulitz from Google introduced Google's new social feature Google +1 and discussed the potential impact on PPC ads and organic listings. [...more]

Featured, SEM Comments (5)

SMX Advanced 2011- QS = CTR? Plumbing the Depths – Or Lack Thereof – of Quality Score

At the recent SMX Advanced in Seattle, Craig Danuloff, Quality Score Researcher, and Frederick Vallaeys from Google discuss the science behind QS, offering two different perspectives on how marketers can improve QS and paid search performance. [...more]

Featured, SEM Comments (0)

Is Google Exploiting Neuromarketing in Reporting Quality Scores?

I've got a mystery to solve: Quality Scores of 8 and 9 are very rare. But it hasn't always been that way. And that might be because Google is using basic psychology to cause you to focus your time on AdWords. [...more]

Featured, SEM Comments (14)

Microsoft Announces New Quality Score in AdCenter

Microsoft recently announced plans to launch a new adCenter Quality Score for optimizing PPC campaigns on Bing and Yahoo!. The new feature will be available in the Spring and should provide another level of insight for search marketers. [...more]

Featured, News, SEM Comments (2)

Does Google Reward High Quality Scores with More Impressions?

Experienced search marketers know AdWords rewards a high Quality Score with more Impressions and punishes a low QS with fewer. Or, maybe they don't. [...more]

Featured, SEM Comments (5)

Quality Score Never Shined My Shoes

Many advertisers worry about how to improve the Quality Score of their ads. But it turns out that it is in Google's best interest to ensure that the actions advertisers take have as little impact as possible. [...more]

Featured, SEM Comments (4)

Quality Score: Better with Age?

Quality Score continues to be a perplexing topic in search marketing. Although marketers can typically improve their Quality Score by improving their click-through rates, there may be another variable in the equation which requires far less effort, and may have an even bigger impact. [...more]

Featured, SEM Comments (2)

Attack of the Teenage Quality Scores

Unpredictable. Hyperactive. Irrational. And, potentially, very expensive. That's how a keyword's Quality Score (QS) can be like a teenager. Perhaps no single quantity in Google's AdWords system is more mysterious or misunderstood than Quality Score, and what you don't know about it can hurt your account. [...more]