Tag Archive | "quality improvement"

New White Paper: Evidence-Based Search Marketing

New White Paper: Evidence-Based Search Marketing

In The Search Agency's latest white paper, we discusses a new way to improve the performance of search marketing campaigns based on the principles of evidence-based medicine. [...more]

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How Search Marketing is Like Medicine

How Search Marketing is Like Medicine

Search marketers and doctors may not seem to have a whole lot in common, but the way in which each uses data and statistical endpoints to inform diagnosis and treatment makes them more similar than you might think. [...more]

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