PPC | The Search Agents

What does the success of targeted social mean for paid search?

Mike shares his insights drawn from a recent roundtable on social media and paid search at the Media Post Search Insider Summit in Park City, Utah. [...more]

Featured, SEM, Social Media Comments (1)

Occupy Wall Street Goes Offline with Google TV Ads

The Occupy Wall Street movement has done an amazing job leveraging online media channels to promote their message and encourage user participation. Now they are turning their attention to offline media with Google TV Ads. [...more]

Featured, SEM, Social Media, Video Comments (1)

Google Analytics Update: Multi-Channel Funnels

Google has introduced five new reports to its Google Analytics platform, called Multi-Channel Funnels. Rather than attributing a conversion solely to the last ad or linked clicked, the new reports seek to provide insight into the full conversion path over a 30-day period. [...more]

Analytics, Featured Comments (4)

Microsoft adCenter Product Changes

Here's an overview of some important new features coming to Microsoft's adCenter platform over the next 6 months. [...more]

Featured, SEM Comments (0)

PPC Best Practices: Geo Targeted Keyword Insertion

Targeting a customer’s current location in your PPC ads is a proven way of capturing their interest, but many best practices for geo-targeted keyword insertion are time consuming and inefficient. Daniel discusses a seemingly undiscussed method for easy, quick geo-targeted keyword insertion. [...more]

Featured, SEM Comments (3)

Google +1 for PPC

At the recent SMX Advance in Seattle, Daniel Dulitz from Google introduced Google's new social feature Google +1 and discussed the potential impact on PPC ads and organic listings. [...more]

Featured, SEM Comments (5)

SEOmoz’s 2011 Search Engine Ranking Factors

SEOmoz has published its 2011 Search Engine Ranking Factors survey, and we asked two of our SEO experts to weigh in on the findings. [...more]

Featured, News, SEO Comments (2)

How-To: Manipulating Data in Excel

Manipulating and analyzing data sets in Excel are important parts of any PPC campaign, regardless of size. In this post, we discuss two alternative functions within Excel that may help you optimize your PPC campaigns. [...more]

Featured, SEM Comments (3)

The Search Agents Predictions for Online Marketing in 2011

The Search Agents have dusted off their crystal ball to predict the the developments, opportunities, and trends we can expect to impact online marketing in 2011. [...more]

Featured, News Comments (7)

Google AdWords Standard and Accelerated Delivery: The Simple Story of The Tortoise and The Hare

A new study from The Search Agents explores Google AdWords two delivery options -- accelerated and standard -- and analyzes which is most efficient for campaigns with fixed budgets. [...more]

Featured, SEM Comments (12)

AdWords New Matchtype Goes Global

Google announced yesterday that its new broad match modifier will be implemented globally across most languages. The global launch was approved after a successful open beta test in the U.K. and Canada that began in May 2010. [...more]