Google recently released an infographic, The Importance of Being Seen, on the viewability of display ads by consumers. Short and succinct, the study determined that… Overall, only 56% of all display ad impressions are actually viewed. The study also found that, Above the fold is a better position than at the top of the page, […] [...more]
Using Various Paid Search Ad Extensions to Gauge Online Performance Today, too many search marketers struggle with both increasing search volume while also systematically measuring the origins of that growing traffic. This kind of visibility can crucially impact where you choose to position spend, and ultimately, which audience segments your advertisements reach. It’s […] [...more]
People are searching on mobile more than ever. As Google pushes for a richer and more dynamic mobile search experience, how can local businesses dominate the SERPs for local searches conducted on mobile devices? Spend More to Get More Mobile is the space to bid aggressively, for a few reasons. First and foremost, […] [...more]
Mike shares his insights drawn from a recent roundtable on social media and paid search at the Media Post Search Insider Summit in Park City, Utah. [...more]
The Occupy Wall Street movement has done an amazing job leveraging online media channels to promote their message and encourage user participation. Now they are turning their attention to offline media with Google TV Ads. [...more]
Google has introduced five new reports to its Google Analytics platform, called Multi-Channel Funnels. Rather than attributing a conversion solely to the last ad or linked clicked, the new reports seek to provide insight into the full conversion path over a 30-day period. [...more]
Here's an overview of some important new features coming to Microsoft's adCenter platform over the next 6 months. [...more]
Targeting a customer’s current location in your PPC ads is a proven way of capturing their interest, but many best practices for geo-targeted keyword insertion are time consuming and inefficient. Daniel discusses a seemingly undiscussed method for easy, quick geo-targeted keyword insertion.
At the recent SMX Advance in Seattle, Daniel Dulitz from Google introduced Google's new social feature Google +1 and discussed the potential impact on PPC ads and organic listings. [...more]
SEOmoz has published its 2011 Search Engine Ranking Factors survey, and we asked two of our SEO experts to weigh in on the findings. [...more]
Manipulating and analyzing data sets in Excel are important parts of any PPC campaign, regardless of size. In this post, we discuss two alternative functions within Excel that may help you optimize your PPC campaigns. [...more]
The Search Agents have dusted off their crystal ball to predict the the developments, opportunities, and trends we can expect to impact online marketing in 2011. [...more]
A new study from The Search Agents explores Google AdWords two delivery options -- accelerated and standard -- and analyzes which is most efficient for campaigns with fixed budgets. [...more]
Google announced yesterday that its new broad match modifier will be implemented globally across most languages. The global launch was approved after a successful open beta test in the U.K. and Canada that began in May 2010.
It's been an interesting week in search, as Microsoft-Yahoo! search deal gains governmental approval, Salesforce ventures into corporate social networking and Apple fights to keep e-book prices down. [...more]
My top 10 favorite moments in SEM where I've seen someone in the industry make a decision, or a statement, that requires a leap of faith to believe with no clear basis in fact... [...more]