Tag Archive | "platforms"

Leveraging an Online-to-Offline Attribution Methodology

Leveraging an Online-to-Offline Attribution Methodology

Taylor details the current attribution challenge for multi-channel retailers and offers an attribution methodology that will help retailers determine the total value of their online marketing campaigns. [...more]

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Self-Serve Doesn’t Actually Serve the SMB

Self-Serve Doesn’t Actually Serve the SMB

David explains why self-service online marketing platforms do not make sense for most small to medium-sized businesses. [...more]

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Kid-Friendly Social Media – Friend or Foe?

Kid-Friendly Social Media – Friend or Foe?

With more kids connecting with friends online, Mary Hayes explores the latest trends in kid-friendly social networking. [...more]

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