Tag Archive | "phrase match"

AdWords Near Exact and Near Phrase

AdWords Near Exact and Near Phrase

Ranil explains the ins and outs of Google's new matching behavior for phrase and exact match keywords. [...more]

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AdWords New Matchtype Goes Global

AdWords New Matchtype Goes Global

Google announced yesterday that its new broad match modifier will be implemented globally across most languages. The global launch was approved after a successful open beta test in the U.K. and Canada that began in May 2010. [...more]

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AdWords +New +Matchtype

AdWords +New +Matchtype

The big news from Google AdWords is the introduction of the Broad Match Modifier. Early in its beta release, this new modifier fills the gap between the oh-so-broad Broad match and the nitpicking Phrase match. A gap which anyone working in PPC will be excited to see filled. [...more]

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