Tag Archive | "Paranormal Activity"

Will the Success of “Paranormal Activity” Change the Face of Movie Marketing?

Will the Success of “Paranormal Activity” Change the Face of Movie Marketing?

The success of "Paranormal Activity" recalls the lightning-in-a-bottle phenomenon that was "The Blair Witch Project" in 1999. Not only are both films of the "found footage" horror sub-genre, but their limited marketing budgets were wisely spent on aggressive online marketing campaigns with websites that enhanced their mystique. [...more]

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