Tag Archive | "paid search"

Google’s SERP Redesign: The Experts Weigh In

Google’s SERP Redesign: The Experts Weigh In

Google shook up the SERP on Monday; our experts shed some light on what this means for SEO. [...more]

Featured, SEM, SEO Comments (2)

Sizable Growth for PLAs in Q4, According to Report

Sizable Growth for PLAs in Q4, According to Report

According to our State of Paid Search Report for Q4 2013, PLAs saw major growth in spend, impressions, and clicks from the previous year. [...more]

Featured, SEM Comments (0)

Mobile Devices are Bigger than Ever According to Q4 Report

Mobile Devices are Bigger than Ever According to Q4 Report

We just released our Q4 State of Paid Search Report, and the results demonstrate the growing influence of mobile (and especially smartphones) on the world of search marketing. [...more]

Featured, Mobile, SEM Comments (1)

Q4 2013 State of Paid Search Report Shows Growth in CPC and Spend

Q4 2013 State of Paid Search Report Shows Growth in CPC and Spend

The Search Agency's State of Paid Search Report for Q4 of 2013 reveals that search spend and CPCs continue to rise. [...more]

Featured, News, SEM Comments (0)

Sluggish Black Friday Sales Give Way to New Shopping Trend: Cyber Week

Sluggish Black Friday Sales Give Way to New Shopping Trend: Cyber Week

The Search Agency reports on the potential transformation of Cyber Monday into "Cyber Week". [...more]

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Google and Facebook Are Getting Hitched! Sorta…

Google and Facebook Are Getting Hitched! Sorta…

The Search Agency's social and paid search advertising experts weigh in on the recent announcement that Google's DoubleClick platform will soon include the Facebook Ad Exchange. [...more]

Display, Featured, News, SEM, Social Media Comments (0)

Paid Search Trends in Real Estate: Summer 2013

Paid Search Trends in Real Estate: Summer 2013

New research from The Search Agency finds smartphone and tablet search activity has more than doubled for real estate sites. [...more]

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The Introduction of Google’s Image Ad Extensions

The Introduction of Google’s Image Ad Extensions

The Search Agency recently published a POV paper on Google's new image ad extensions. Get the details about the new extension! [...more]

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Introducing: Inside the Search Studio

Introducing: Inside the Search Studio

The Search Agency is excited to announce another new and exciting series on The Search Agents blog: Inside the Search Studio. [...more]

Featured, SEM, SEO Comments (0)

Paid Search Metrics that Are Popular for No Reason

Paid Search Metrics that Are Popular for No Reason

In our last post about metrics, Katie reveals the metrics that are widely popular despite the lack of value they provide to marketers. [...more]

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Paid Search Metrics Too Good To Be True (and What They Might Be Hiding)

Paid Search Metrics Too Good To Be True (and What They Might Be Hiding)

In our second post about metrics that matter, Katie discusses metrics that seem too good to be true and what they might really reveal when taking a deeper look beyond the data. [...more]

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Paid Search Metrics with a Bad Reputation (and Why You Should ‘Hear Them Out’)

Paid Search Metrics with a Bad Reputation (and Why You Should ‘Hear Them Out’)

Katie starts off our series on metrics by discussing metrics with a bad reputation that can, in actuality, be very helpful! [...more]

Featured, SEM Comments (0)

Don’t Forget: Quality Scores Are Still Device Specific

Don’t Forget: Quality Scores Are Still Device Specific

After recently posting about device specific CPC trends after the Enhanced Campaigns migration deadline, Matt details device specific quality scores. [...more]

Featured, SEM Comments (1)

Client Data Reveals Little Change for CPCs after Enhanced Campaigns Migration

Client Data Reveals Little Change for CPCs after Enhanced Campaigns Migration

The Search Agency takes a deep look into CPC trends after advertisers begin migration to Enhanced Campaigns. [...more]

Featured, News, SEM Comments (0)

Q2 2013 Trends in Paid Search for the Travel and Leisure Industry

Q2 2013 Trends in Paid Search for the Travel and Leisure Industry

After recently publishing our Q2 2013 Trends in Paid Search Report, Max takes a deeper look into the paid search trends within the Travel and Leisure industry. [...more]

Featured, News, SEM Comments (0)

The Countdown to Enhanced Campaigns: A Review of the Most Essential Information

The Countdown to Enhanced Campaigns: A Review of the Most Essential Information

With 5 days left before the Enhanced Campaigns deadline, Ranil reviews the essential information that every advertiser needs to know. [...more]

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Early Access: Trends in Paid Search Q2 2013 Data and Analysis

Early Access: Trends in Paid Search Q2 2013 Data and Analysis

The Search Agency's Trends in Paid Search Report Q2 2013 will be published later this week, but this post grants you early access to our data and analysis with a specific look at Google's earnings! [...more]

Featured, News, SEM Comments (0)

New Options for Sitelink Specificity with Google AdWords Enhanced Campaigns

New Options for Sitelink Specificity with Google AdWords Enhanced Campaigns

In her debut post, Michelle reports on Enhanced Campaigns sitelinks and how they might affect advertisers' campaigns. [...more]

Featured, SEM Comments (1)

Borrell Associates Client Memo Reveals Huge Gains in Local Mobile Advertising

Borrell Associates Client Memo Reveals Huge Gains in Local Mobile Advertising

After the release of the Borrell Associates June 2013 Client Memo, Brian discusses the report's statistics about local mobile advertising gains and search marketing capabilities for local SMBs. [...more]

Featured, SEM Comments (0)

Google Made Me Do It — Is Interflora vs. M&S Missing the Point?

Google Made Me Do It — Is Interflora vs. M&S Missing the Point?

In the wake of the ruling between Interflora and Marks & Spender in the High Court of England and Wales, Alex explains the complexities of the case and what precedent may have been set for AdWords advertisers bidding on competitors' brand terms. [...more]

Featured, News, SEM Comments (0)

Google Changes Its Enhanced Campaign Tune… Slightly

Google Changes Its Enhanced Campaign Tune… Slightly

Taylor and Matt explain what Google's latest change to Enhanced Campaigns means for advertisers. [...more]

Featured, News, SEM Comments (0)

Introducing (and Examining) A Holistic Approach to Paid Media Marketing

Introducing (and Examining) A Holistic Approach to Paid Media Marketing

In a five part series, Taylor introduces The Search Agency's new approach to paid media marketing and explains the first component of h(Paid): Targeting. [...more]

SEM Comments (1)

Super Bowl Recap – A Small Budget Can Go A Long Way

Super Bowl Recap – A Small Budget Can Go A Long Way

Mike gives his annual post - Super Bowl recap on how advertisers used campaigns on search. [...more]

SEM Comments (1)

State Of Paid Search Report: Q4 2012 – Highlights

State Of Paid Search Report: Q4 2012 – Highlights

The State of Paid Search Report Q4 2012 summarizes current paid search marketing trends across search engines, devices, and industries. Check out the highlights. [...more]

SEM Comments (1)

Power to the People – Change Google’s Ad Rotation Setting

Power to the People – Change Google’s Ad Rotation Setting

Cassandra explains why the new ad rotation settings are making advertisers angry enough to retaliate with a petition. [...more]

Featured, SEM Comments (0)

Conversion Tracking for Google AdWords Extensions

Conversion Tracking for Google AdWords Extensions

Cassandra rejoices in the new Google Ad Extension Tracking, but why wasn't it made a bigger deal by Google? [...more]

Analytics, Featured, SEM Comments (2)

SOLD! How To Create an Unfair Advantage for New Homebuyer Leads in 2012

SOLD! How To Create an Unfair Advantage for New Homebuyer Leads in 2012

VP of Business Development, Corey Quinn explains three basic and effective steps real estate brokerages and agents can take to acquire more leads through search. [...more]

Featured, Mobile, SEM, SEO Comments (4)

The Week We Searched For- January 14, 2011

The Week We Searched For- January 14, 2011

In this week's news, Google faces legal problems at home and abroad, as the EU investigates Google's manipulation of search results and their deal with ITA hits a snag. [...more]

Featured, News Comments (0)

New Video: What is the best way to bid for paid search ad space?

New Video: What is the best way to bid for paid search ad space?

This is the first of The Search Agency's new one-minute SEM Q&A video series. In this video, we tackle the question: what is the best way to bid for paid search ad space? [...more]

Featured, SEM Comments (1)

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