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Tag Archive | "Paid Media Marketing"

Why Advertisers Should Reconsider Their Google Dynamic Search Ad Qualms

Why Advertisers Should Reconsider Their Google Dynamic Search Ad Qualms

How to Use Google’s Dynamic Search Ads to Efficiently Boost Long-Tail Traffic   There‚Äôs nothing more frustrating to search marketers than receiving only a handful of clicks after spending countless hours researching and building out thousands, sometimes hundreds of thousands, of campaign keywords. For advertisers looking to expand lower-funnel traffic without all that work, there […] [...more]

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h(Paid): Engaging Your Target Audience

h(Paid): Engaging Your Target Audience

Taylor continues the discussion around h(Paid) and provides juicy details about the third component, engagement. [...more]

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h(Paid): Creating Relevance with Your Audience

h(Paid): Creating Relevance with Your Audience

Taylor uncovers the second component of h(Paid) and discusses the necessity of providing consumers with relevant ad experiences based on user intent. [...more]

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Introducing (and Examining) A Holistic Approach to Paid Media Marketing

Introducing (and Examining) A Holistic Approach to Paid Media Marketing

In a five part series, Taylor introduces The Search Agency's new approach to paid media marketing and explains the first component of h(Paid): Targeting. [...more]

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