Tag Archive | "online"

Paid Search Metrics with a Bad Reputation (and Why You Should ‘Hear Them Out’)

Paid Search Metrics with a Bad Reputation (and Why You Should ‘Hear Them Out’)

Katie starts off our series on metrics by discussing metrics with a bad reputation that can, in actuality, be very helpful! [...more]

Featured, SEM Comments (0)

Mobile: The Bridge Between Traditional and Digital Advertising

Mobile: The Bridge Between Traditional and Digital Advertising

Holly discusses the potential of mobile marketing to bridge the gap between traditional and digital advertising. [...more]

Featured, Mobile Comments (0)

Grant’s Rants: Your Traffic Sucks! (or does it?)

Grant’s Rants: Your Traffic Sucks! (or does it?)

In this week's episode of Grant's Rants, Grant is ranting about traffic metrics. While many advertiser's pay attention to the sheer volume of traffic, Grant advises advertisers to measure the true value of search by taking a deeper look at metrics that matter. It's not just about "more traffic", it's about "more high quality traffic"! [...more]

Featured, SEO Comments (0)

Using Responsive Web Design for Better SEO

Using Responsive Web Design for Better SEO

Kirby discusses recent developments to Responsive Web Design and how they can positively affect SEO. [...more]

Featured, SEO Comments (10)

Coming Soon: Facebook TV-Like Ads?

Coming Soon: Facebook TV-Like Ads?

Michelle explains the recent rumors about Facebook's plans to sell TV style commercials and asks resident social media expert, David Carrillo, what he thinks about the potential ads. [...more]

Featured, SEM, Social Media Comments (0)

Google Changes Link Guidelines

Google Changes Link Guidelines

Grant discusses Google's ongoing attack on manipulative link building and their recent update to their webmaster guidelines. [...more]

Featured, SEO Comments (3)

Client Data Reveals Little Change for CPCs after Enhanced Campaigns Migration

Client Data Reveals Little Change for CPCs after Enhanced Campaigns Migration

The Search Agency takes a deep look into CPC trends after advertisers begin migration to Enhanced Campaigns. [...more]

Featured, News, SEM Comments (0)

Q2 2013 Trends in Paid Search for the Travel and Leisure Industry

Q2 2013 Trends in Paid Search for the Travel and Leisure Industry

After recently publishing our Q2 2013 Trends in Paid Search Report, Max takes a deeper look into the paid search trends within the Travel and Leisure industry. [...more]

Featured, News, SEM Comments (0)

The Countdown to Enhanced Campaigns: A Review of the Most Essential Information

The Countdown to Enhanced Campaigns: A Review of the Most Essential Information

With 5 days left before the Enhanced Campaigns deadline, Ranil reviews the essential information that every advertiser needs to know. [...more]

Featured, News, SEM Comments (0)

Grant’s Rants: The Perceived Value of SEO

Grant’s Rants: The Perceived Value of SEO

In today's rant, Grant questions why marketing professionals underestimate the complexity of SEO (especially big site SEO), the value of quick fixes and the expertise of great SEO practitioners. [...more]

Featured, SEO Comments (0)

Let’s Talk About #FacebookHashtags

Let’s Talk About #FacebookHashtags

Our resident social media expert, David Carrillo, weighs in on Facebook's recent introduction of hashtags and what this could mean for social media marketing and user experience. [...more]

Featured, Social Media Comments (7)

Self-Serve Doesn’t Actually Serve the SMB

Self-Serve Doesn’t Actually Serve the SMB

David explains why self-service online marketing platforms do not make sense for most small to medium-sized businesses. [...more]

Featured, SEM Comments (0)

Google Made Me Do It — Is Interflora vs. M&S Missing the Point?

Google Made Me Do It — Is Interflora vs. M&S Missing the Point?

In the wake of the ruling between Interflora and Marks & Spender in the High Court of England and Wales, Alex explains the complexities of the case and what precedent may have been set for AdWords advertisers bidding on competitors' brand terms. [...more]

Featured, News, SEM Comments (0)

Insights from the SMX Twitter Stream – 140 Character Bites from SMX London

Insights from the SMX Twitter Stream – 140 Character Bites from SMX London

Grant crossed the pond to attend SMX London and came back with lots of insightful information (and the title of: SMX London's Most Prolific Tweeter"). Tweets, takeaways, and merriment within! [...more]

Featured, SEO, Social Media Comments (0)

Follow Us on Twitter

Authors