Tag Archive | "online"

Grant’s Rants: You’re Shooting Too High – And Other Metric Mysteries

Grant’s Rants: You’re Shooting Too High – And Other Metric Mysteries

This week, Grant is ranting about the ways in which marketers use metrics to gauge online marketing success. Some use very broad metrics (i.e. page views increased!), while others use very narrow metrics (i.e. taking a channel-centric focus approach to online marketing), but either way Grant says you might be looking at the wrong picture [...more]

Analytics, Featured, SEO Comments (0)

What Does Pinterest’s Acquisition of VisualGraph REALLY Mean?

What Does Pinterest’s Acquisition of VisualGraph REALLY Mean?

After Pinterest's recent acquisition of VisualGraph, David proposes the idea that Pinterest is trying to align itself as a go-to for image-based content. [...more]

Featured, Social Media Comments (0)

Grant’s Rants: 2014 Is NOT the Year of Social, Mobile, or Native Ads

Grant’s Rants: 2014 Is NOT the Year of Social, Mobile, or Native Ads

Today Grant is ranting about what this year really has in store. While others tout that 2014 will be "the year of mobile" or "the year of native advertising", Grant disagrees. Instead, this year will be the year of holistic, integrated online marketing measured by increased ROI. [...more]

Featured, SEO Comments (0)

Gearing up for the New Year: The Search Agency’s Search Marketing Predictions for 2014

Gearing up for the New Year: The Search Agency’s Search Marketing Predictions for 2014

It's that time of year again... time for The Search Agency's new year predictions! Our paid and earned media teams weigh in on what they see happening in the search marketing landscape in 2014. [...more]

Featured, SEM, SEO, Social Media Comments (0)

When Social Sharing Becomes Bigger Than the Event

When Social Sharing Becomes Bigger Than the Event

In the wake of Paul Walker's untimely death, Barbara explores the ways social sharing impacts personal and public events. [...more]

Featured, News, Social Media Comments (2)

Sluggish Black Friday Sales Give Way to New Shopping Trend: Cyber Week

Sluggish Black Friday Sales Give Way to New Shopping Trend: Cyber Week

The Search Agency reports on the potential transformation of Cyber Monday into "Cyber Week". [...more]

Featured, News, SEM Comments (0)

Grant’s Rants: Facebook, Get Your Act Together!

Grant’s Rants: Facebook, Get Your Act Together!

With an influx of ads, edge-ordered posts, less (apparently) relevant content, and a move to serve corporations before consumers, Grant is not a happy (Facebook) camper. Sure it's free, but shouldn't it be useful too? [...more]

Featured, SEO, Social Media Comments (0)

SEO for the Birds: The Search Agency’s POV on Google’s Hummingbird Update

SEO for the Birds: The Search Agency’s POV on Google’s Hummingbird Update

Have you read The Search Agency's official POV on Google's Hummingbird update yet? Here's a sneak peek. [...more]

Featured, SEO Comments (0)

Grant’s Rants: Google Analytics Causes Headaches and Heartaches

Grant’s Rants: Google Analytics Causes Headaches and Heartaches

In this episode of Grant's Rants, Grant conveys his appreciation for Google Analytics... and his frustration that Google has changed the interface quite drastically! According to Grant, the recent updates to the interface have caused headaches and heartaches to geeks that aren't marketers and marketers who aren't geeks. [...more]

Featured, SEO Comments (0)

Mobile Experience Scorecard Report: Many Retailers Unprepared for Upcoming Holiday Season

Mobile Experience Scorecard Report: Many Retailers Unprepared for Upcoming Holiday Season

The Search Agency recently published a second mobile scorecard report on multichannel retailers and found that many retailers are not prepared to serve mobile savvy shoppers this holiday season. [...more]

Featured, Mobile, News, SEO Comments (1)

Inside the Search Studio with Elaine Lawson

Inside the Search Studio with Elaine Lawson

Today we wrap up our Stars of Search interview series with an insightful conversation with Elaine Lawson, VP of Digital Marketing for Mastercard [...more]

Featured, News, SEM, SEO Comments (1)

Google to Start Indexing Content within Android Apps

Google to Start Indexing Content within Android Apps

The Search Agency's experts weigh in on Google's recent announcement to index content within Android apps. [...more]

Featured, Mobile, SEO Comments (1)

Inside the Search Studio with Jeb Griffin

Inside the Search Studio with Jeb Griffin

The Search Agency sits down with one of the winners of the Stars of Search Awards to learn more about his background and approach to online marketing. Click through to learn more about Jeb Griffin from RE/MAX. [...more]

Featured, News, SEO Comments (1)

Google+ Undergoes Major Renovation

Google+ Undergoes Major Renovation

David Carrillo weighs in on the Google+ updates and improvements announced today [...more]

Featured, News, Social Media Comments (1)

Google Updates Ad Ranking System

Google Updates Ad Ranking System

The Search Agency's paid search team explains Google's recent update to their Ad Ranking system and provides insight about what the change means for advertisers. [...more]

Featured, News, SEM Comments (1)

Google and Facebook Are Getting Hitched! Sorta…

Google and Facebook Are Getting Hitched! Sorta…

The Search Agency's social and paid search advertising experts weigh in on the recent announcement that Google's DoubleClick platform will soon include the Facebook Ad Exchange. [...more]

Display, Featured, News, SEM, Social Media Comments (1)

Inside the Search Studio with David Pedersen

Inside the Search Studio with David Pedersen

The Search Agency sits down with one of the winners of the Stars of Search Awards to learn more about his background and excellence in the search marketing industry. Click through to learn more about David Pedersen from White Pages. [...more]

Featured, News, SEO Comments (1)

Grant’s Rants: Don’t Overlook Meta Description Tags!

Grant’s Rants: Don’t Overlook Meta Description Tags!

In this week's episode of Grant's Rants, Grant is ranting about the advertisers who overlook the importance of meta description tags. He provides several quick and easy strategies for meta description tags that will encourage the user to click through to your website! [...more]

Featured, SEO Comments (1)

Facebook Graph Search: The Next Big Search Engine?

Facebook Graph Search: The Next Big Search Engine?

David provides commentary about Facebook's expanded graph search [...more]

Featured, News, Social Media Comments (2)

Three Pillars of SEO for Mobile Search Today

Three Pillars of SEO for Mobile Search Today

Grant discusses the three modern pillars of SEO for mobile search today. [...more]

Featured, Mobile, SEO Comments (0)

Will Google’s AdID Change the Online Advertising World?

Will Google’s AdID Change the Online Advertising World?

Director of Paid Media, Ranil Wiratunga, weighs in on how Google's AdID could change the online advertising world. [...more]

Featured, News, SEM Comments (0)

The Sky Is Falling! Google Search Activity Is Becoming Completely Secure

The Sky Is Falling! Google Search Activity Is Becoming Completely Secure

The Internet is abuzz with news that Google search activity is now 100% secure. Our experts weigh in on what this means for search, our clients, and the industry overall. [...more]

Featured, News, SEM, SEO Comments (2)

Grant’s Rants: Can’t Justify SEO? You’re Lazy!

Grant’s Rants: Can’t Justify SEO? You’re Lazy!

Some individuals say they can't measure SEO. Grant disagrees. In this week's episode, Grant is ranting about putting in the time to track, measure, and justify SEO metrics that matter! [...more]

Featured, SEO Comments (0)

Paid Search Trends in Real Estate: Summer 2013

Paid Search Trends in Real Estate: Summer 2013

New research from The Search Agency finds smartphone and tablet search activity has more than doubled for real estate sites. [...more]

Featured, SEM Comments (0)

Google Hangout on Air: Industry Leaders Weigh in on the State of Mobile

Google Hangout on Air: Industry Leaders Weigh in on the State of Mobile

Last week, The Search Agency participated in a Google Hangout on Air with other industry leaders to weigh in on the state of mobile. Get insight and details from their discussion here! [...more]

Featured, SEM Comments (0)

The Introduction of Google’s Image Ad Extensions

The Introduction of Google’s Image Ad Extensions

The Search Agency recently published a POV paper on Google's new image ad extensions. Get the details about the new extension! [...more]

Featured, SEM Comments (0)

Inside the Search Studio with Mike Blumenthal: A Deep Dive into Google and Local SEO

Inside the Search Studio with Mike Blumenthal: A Deep Dive into Google and Local SEO

In the debut interview of our "Inside the Search Studio" series, David Carrillo sits down with search marketing expert Mike Blumenthal to discuss Google and local SEO. [...more]

Featured, SEO Comments (3)

Introducing: Inside the Search Studio

Introducing: Inside the Search Studio

The Search Agency is excited to announce another new and exciting series on The Search Agents blog: Inside the Search Studio. [...more]

Featured, SEM, SEO Comments (0)

Paid Search Metrics that Are Popular for No Reason

Paid Search Metrics that Are Popular for No Reason

In our last post about metrics, Katie reveals the metrics that are widely popular despite the lack of value they provide to marketers. [...more]

Featured, SEM Comments (0)

Paid Search Metrics Too Good To Be True (and What They Might Be Hiding)

Paid Search Metrics Too Good To Be True (and What They Might Be Hiding)

In our second post about metrics that matter, Katie discusses metrics that seem too good to be true and what they might really reveal when taking a deeper look beyond the data. [...more]

Featured, SEM Comments (0)

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