Tag Archive | "Online Marketing"

Paid Search Metrics that Are Popular for No Reason

Paid Search Metrics that Are Popular for No Reason

In our last post about metrics, Katie reveals the metrics that are widely popular despite the lack of value they provide to marketers. [...more]

Featured, SEM Comments (0)

Don’t Forget: Quality Scores Are Still Device Specific

Don’t Forget: Quality Scores Are Still Device Specific

After recently posting about device specific CPC trends after the Enhanced Campaigns migration deadline, Matt details device specific quality scores. [...more]

Featured, SEM Comments (11)

Grant’s Rants: There Is No Magic Formula for Successful SEO

Grant’s Rants: There Is No Magic Formula for Successful SEO

In this week's episode, Grant warns SEOs to take the advice of industry experts with a grain of salt. [...more]

Featured, SEO Comments (3)

Google Carousel: What This Means for Brand Bidding

Google Carousel: What This Means for Brand Bidding

Ben explains why Google's carousel will create more competition for brand bidding. [...more]

Featured, SEM Comments (2)

Leveraging an Online-to-Offline Attribution Methodology

Leveraging an Online-to-Offline Attribution Methodology

Taylor details the current attribution challenge for multi-channel retailers and offers an attribution methodology that will help retailers determine the total value of their online marketing campaigns. [...more]

Featured, SEM Comments (0)

The Best and Worst Thing about Twitter: Instant Feedback

The Best and Worst Thing about Twitter: Instant Feedback

Adam discusses the potential downfalls of instant feedback and communication via social media, specifically Twitter. [...more]

Featured, Social Media Comments (2)

Search Marketing for Subscription Businesses

Search Marketing for Subscription Businesses

Have you noticed the boom in monthly subscription services? In this post, Alec describes the recent revival of subscription based businesses and the challenges that many business owners face when determining efficient online marketing strategies for this unique business model. [...more]

Featured, SEM, SEO Comments (0)

5 Takeaways from the iMedia Agency Summit

5 Takeaways from the iMedia Agency Summit

After returning from iMedia's Agency Summit, Delia offers 5 takeaways from this year's gathering. [...more]

Featured, News Comments (1)

Measuring Social Media Marketing ROI with Hootsuite’s Command Center

Measuring Social Media Marketing ROI with Hootsuite’s Command Center

Adam gives us the scoop on Hootsuite's new Command Center and how this feature is helping agencies determine social media marketing ROI. [...more]

Featured, Social Media Comments (1)

Not Only Do Smart Advertisers Use Remarketing, Smart Shoppers Do Too!

Not Only Do Smart Advertisers Use Remarketing, Smart Shoppers Do Too!

Maria reminds us that remarketing is a powerful tool for marketers and consumers when used correctly (We're looking at you Gavin Barwell). [...more]

Display, Featured, News Comments (1)

An Interview with Erik Freeman

An Interview with Erik Freeman

Erik sat down with The Search Agency to discuss recent changes in Google's linking algorithm and the future of SEO and Brand Building. [...more]

Featured, SEO Comments (1)

The Search Agents Predictions for Online Marketing in 2011

The Search Agents Predictions for Online Marketing in 2011

The Search Agents have dusted off their crystal ball to predict the the developments, opportunities, and trends we can expect to impact online marketing in 2011. [...more]

Featured, News Comments (9)

The Year We Searched For 2010

The Year We Searched For 2010

2010 was an exciting year in search marketing. With several new gaming-changing services and growing competition in local, mobile and social search, we saw the landscape of our industry shifting in new directions. [...more]

Featured, News Comments (3)

New Video: What’s the most important factor for a well managed account?

New Video: What’s the most important factor for a well managed account?

This is the second edition of The Search Agent’s one-minute Q&A videos. In this video, Bradd Libby, The Search Agency’s Manager of AdMax Research and Development, answers the question “What’s the most important factor for a well managed account?” [...more]

Featured, SEM Comments (2)

A Conversation With Alec Green

A Conversation With Alec Green

This month, The Search Agents sat down with Alec Green, VP Marketing at The Search Agency, to discuss the year anniversary of our blog, future marketing initiatives and more... [...more]

News Comments (2)

Follow Us on Twitter

Authors