Tag Archive | "Online Advertising"

Today: Canadian Legislation Attempts to Limit Online Spam

Today: Canadian Legislation Attempts to Limit Online Spam

Canada's cracking down on spam in online advertising, and anyone advertising to Canada could be charged a fine if they fail to comply. [...more]

Featured, News, SEM Comments (9)

Google Introduces In-Depth Articles

Google Introduces In-Depth Articles

Michelle details Google's newest addition to the SERP, In-Depth Articles, and SEO expert David Waterman offers his expertise about what this new element might mean for publishers. [...more]

Featured, News, SEO Comments (0)

Don’t Forget: Quality Scores Are Still Device Specific

Don’t Forget: Quality Scores Are Still Device Specific

After recently posting about device specific CPC trends after the Enhanced Campaigns migration deadline, Matt details device specific quality scores. [...more]

Featured, SEM Comments (12)

Grant’s Rants: There Is No Magic Formula for Successful SEO

Grant’s Rants: There Is No Magic Formula for Successful SEO

In this week's episode, Grant warns SEOs to take the advice of industry experts with a grain of salt. [...more]

Featured, SEO Comments (3)

Is ‘Google Zebra’ the Next Major Algorithm Update?

Is ‘Google Zebra’ the Next Major Algorithm Update?

Matt discusses a potential Google algorithm update that is black and white and abuzz with speculation all over! [...more]

Featured, SEO Comments (8)

A New Breed of “Super-Consumers”

A New Breed of “Super-Consumers”

Mike is flabbergasted that companies are neglecting a new breed of "super-consumers" by investing large amounts of money in offline advertising, while neglecting online efforts. [...more]

Featured, SEM Comments (0)

SEM and SEO- Core Drivers of iDirect Success

SEM and SEO- Core Drivers of iDirect Success

David Hughes discusses the key points of SEM and SEO organization in his chapter SEM and SEO: Core Drivers of iDirect Success for the book “Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives.” [...more]

Featured, SEM, SEO Comments (1)

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