Tag Archive | "movie marketing"

Will the Success of “Paranormal Activity” Change the Face of Movie Marketing?

Will the Success of “Paranormal Activity” Change the Face of Movie Marketing?

The success of "Paranormal Activity" recalls the lightning-in-a-bottle phenomenon that was "The Blair Witch Project" in 1999. Not only are both films of the "found footage" horror sub-genre, but their limited marketing budgets were wisely spent on aggressive online marketing campaigns with websites that enhanced their mystique. [...more]

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2012:  We Weren’t Warned, Only Teased

2012: We Weren’t Warned, Only Teased

I came across a billboard for the upcoming movie "2012" The billboard included a big "search: 2012" call to action, which I did both on my mobile device and wired computer. Read more to get the results and what this case study teaches us about bridging the gap between offline promotions and online engagement. [...more]

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