Tag Archive | "mobile"

The Week We Searched For- July 16, 2010

In this week's The Week We Searched For, we discuss Google's new App Inventor, Apple's purchasing spree, and Facebook's explosive growth in mobile. [...more]

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Apple Acquires Voice-Activated Search Application

Apple’s acquisition of Siri, the makers of a virtual personal assistant app for the iPhone, is the latest move in an ongoing battle with Google for control over mobile search. [...more]

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Searching Through Apps: Moving From Destination to a Utility

Smartphone use is on the rise and mobile users are increasingly turning to specialized applications such as Yelp and Flixster to search for information rather than mobile versions of Google and Bing. How does this change in consumer behavior affect marketing strategy and what new apps are on the horizon to meet this demand? [...more]

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iPad, Google Making SEM Headlines

With all the buzz surrounding the launch of the iPad, what impact will this new device have on search engine marketing campaigns? Learn what adjustments you need to make in Google AdWords to target the iPad user base. [...more]

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Create a Mobile Version of a WordPress Blog

With smartphone sales surging and more consumption of content taking place on the go, having a well-optimized mobile blog can increase engagement and reader loyalty. A simple plugin can easily convert the desktop version of your WordPress blog to a fast, branded version for the mobile phone. [...more]

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AdSense for Mobile Applications – A Tipping Point For Mobile Advertising?

Google’s recent launch of a beta version of Google AdSense for Mobile Applications brings new opportunities for advertisers to profit from the expansive, yet untamed realm of mobile marketing. [...more]

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