Tag Archive | "mobile marketing"

Google Hangout on Air: Understanding Attribution and Micro-Conversions

Google Hangout on Air: Understanding Attribution and Micro-Conversions

We are rounding up our summary of last week's Google Hangout on Air by covering Keith Wilson's POV on attribution and micro-conversions. [...more]

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Cassandra talks about driving ROI with Google Product Extensions and Listing Ads and the exciting future of mobile marketing. [...more]

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Didn't have the chance to join us for our webinar on ZMOT? Don't worry, you can learn about winning customers at ZMOT and driving ROI here and by watching our presentation online. [...more]

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Mobile Marketing enthusiast Matt Grebow takes a look into why we love our technology, and how that benefits marketers. [...more]

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This week brings news of an important change coming soon to AdWords, a rumored IPO date for Facebook, and an all-in-one entertainment system. [...more]

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Matt Grebow continues his quest to blaze trails in mobile marketing. He questions whether or not Apple's Siri will change the Internet forever. [...more]

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Social Media and football aficionado David Carrillo explores the "second screen," as he lets Shazam guide his interactive Super Bowl commercial experience. [...more]

Consumer Experience, Featured, Mobile, Social Media Comments (3)

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To kick off the new year, The Search Agents sat down with Ranil Wiratunga to discuss how changes in mobile marketing, social media, and online legislation may impact online marketers in 2012. [...more]

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We kick off the New Year with the announcement of Yahoo!'s new CEO, Google Chrome's PageRank controversy and several predictions about what 2012 has in store for online marketing. [...more]

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With growing competition in mobile search and Google's recent algorithm changes that made mobile website optimization a ranking factor in mobile paid search, it's increasingly important for marketers to optimize their mobile sites to provide a better user experience. [...more]

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With the holiday season quickly approaching, Ami provides strategies and tactics for effectively investing across online channels and better connecting with consumers online this holiday season. [...more]

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The Week We Searched For – June 27, 2011

The Week We Searched For – June 27, 2011

In last week's news, Google became the subject of another FTC antitrust investigation, Google launched its Panda 2.2 Update and Foursquare raised $50 million in VC funding. [...more]

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Interview with Mike Solomon

Interview with Mike Solomon

This month The Search Agents sat down with Mike Solomon, VP Marketing Strategy at The Search Agency, to discuss mobile search marketing and mud runs. [...more]

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The Week We Searched For- February 4, 2011

The Week We Searched For- February 4, 2011

In this week's search news, Google accuses Microsoft of copying their search results while Yahoo! and Zillow finalize a new marketing agreement. [...more]

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Optimizing Paid Search for Tablet Devices

Optimizing Paid Search for Tablet Devices

It looks like the market for tablet devices will continue to grow in 2011, so is now the time for search marketers to build out specific campaigns for the iPad and other new tablet devices? [...more]

Featured, Mobile, SEM Comments (4)

Mobile Marketing: A Blooming Garden in the Vast Confines of the Internet

Mobile Marketing: A Blooming Garden in the Vast Confines of the Internet

Mobile marketing is slowly gaining momentum in the online marketing space. Read more to find out about the different marketing avenues available on mobile platforms. [...more]

Featured, Mobile Comments (3)

2012:  We Weren’t Warned, Only Teased

2012: We Weren’t Warned, Only Teased

I came across a billboard for the upcoming movie "2012" The billboard included a big "search: 2012" call to action, which I did both on my mobile device and wired computer. Read more to get the results and what this case study teaches us about bridging the gap between offline promotions and online engagement. [...more]

Featured, Mobile, SEM Comments (3)

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