This week, Grant is ranting about the ways in which marketers use metrics to gauge online marketing success. Some use very broad metrics (i.e. page views increased!), while others use very narrow metrics (i.e. taking a channel-centric focus approach to online marketing), but either way Grant says you might be looking at the wrong picture [...more]
Michelle introduces The Search Agency's new Mobile Experience Scorecard. [...more]
The Internet is abuzz with news that Google search activity is now 100% secure. Our experts weigh in on what this means for search, our clients, and the industry overall. [...more]
Some individuals say they can't measure SEO. Grant disagrees. In this week's episode, Grant is ranting about putting in the time to track, measure, and justify SEO metrics that matter!
In our last post about metrics, Katie reveals the metrics that are widely popular despite the lack of value they provide to marketers. [...more]
In our second post about metrics that matter, Katie discusses metrics that seem too good to be true and what they might really reveal when taking a deeper look beyond the data. [...more]
Katie starts off our series on metrics by discussing metrics with a bad reputation that can, in actuality, be very helpful! [...more]
In this week's episode of Grant's Rants, Grant is ranting about traffic metrics. While many advertiser's pay attention to the sheer volume of traffic, Grant advises advertisers to measure the true value of search by taking a deeper look at metrics that matter. It's not just about "more traffic", it's about "more high quality traffic"!
In today's episode, Grant is ranting about the ups and downs of SEO rankings (notice the clever setting: an elevator). This week, Grant warns marketers to change their focus from rankings to metrics that matter to their bottom line.
Three weeks after the launch of Bing, The Search Agency conducted an analysis of our advertisers' key performance metrics on Microsoft's new "Decision Engine." See how conversions, CTR, and CPA are trending on Bing compared to Live Search. [...more]