Tag Archive | "Marketing"

Self-Serve Doesn’t Actually Serve the SMB

Self-Serve Doesn’t Actually Serve the SMB

David explains why self-service online marketing platforms do not make sense for most small to medium-sized businesses. [...more]

Featured, SEM Comments (0)

Borrell Associates Client Memo Reveals Huge Gains in Local Mobile Advertising

Borrell Associates Client Memo Reveals Huge Gains in Local Mobile Advertising

After the release of the Borrell Associates June 2013 Client Memo, Brian discusses the report's statistics about local mobile advertising gains and search marketing capabilities for local SMBs. [...more]

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Misaddressed Emails: Will Google Ever Provide a Forwarding Address Function?

Misaddressed Emails: Will Google Ever Provide a Forwarding Address Function?

David explains the limitation of Google's ability to catch unwanted and misaddressed emails as spam (and hopes for a forwarding address function for email!) [...more]

Featured, Social Media Comments (5)

Google Made Me Do It — Is Interflora vs. M&S Missing the Point?

Google Made Me Do It — Is Interflora vs. M&S Missing the Point?

In the wake of the ruling between Interflora and Marks & Spender in the High Court of England and Wales, Alex explains the complexities of the case and what precedent may have been set for AdWords advertisers bidding on competitors' brand terms. [...more]

Featured, News, SEM Comments (0)

Stop Calling Tablets Mobile Devices

Stop Calling Tablets Mobile Devices

One of these things just doesn't belong! Alec explains why tablets should NOT be considered mobile devices. [...more]

Featured, Mobile Comments (2)

Insights from the SMX Twitter Stream – 140 Character Bites from SMX London

Insights from the SMX Twitter Stream – 140 Character Bites from SMX London

Grant crossed the pond to attend SMX London and came back with lots of insightful information (and the title of: SMX London's Most Prolific Tweeter"). Tweets, takeaways, and merriment within! [...more]

Featured, SEO, Social Media Comments (0)

DMA 2012 Lessons: A Socialized Marketing Strategy

DMA 2012 Lessons: A Socialized Marketing Strategy

Heather shares more from her time at DMA 2012. She recaps a session called Creating a Social Marketing Strategy. [...more]

Featured, Social Media Comments (1)

Diflucan For Sale

Diflucan For Sale

David Waterman explores SEO's growing role in marketing strategies by proposing a new way to think about positioning SEO within a company's marketing department. [...more]

Featured, SEO Comments (2)