Tag Archive | "Marketing"

Three Great SEO Strategies from Distilled’s SearchLove

Three Great SEO Strategies from Distilled’s SearchLove

Kirby recaps his main 3 takeaways from Distilled's SearchLove conference. [...more]

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Paid Search Trends in Real Estate: Summer 2013

Paid Search Trends in Real Estate: Summer 2013

New research from The Search Agency finds smartphone and tablet search activity has more than doubled for real estate sites. [...more]

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Google Hangout on Air: Industry Leaders Weigh in on the State of Mobile

Google Hangout on Air: Industry Leaders Weigh in on the State of Mobile

Last week, The Search Agency participated in a Google Hangout on Air with other industry leaders to weigh in on the state of mobile. Get insight and details from their discussion here! [...more]

Featured, SEM Comments (0)

The Introduction of Google’s Image Ad Extensions

The Introduction of Google’s Image Ad Extensions

The Search Agency recently published a POV paper on Google's new image ad extensions. Get the details about the new extension! [...more]

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Inside the Search Studio with Mike Blumenthal: A Deep Dive into Google and Local SEO

Inside the Search Studio with Mike Blumenthal: A Deep Dive into Google and Local SEO

In the debut interview of our "Inside the Search Studio" series, David Carrillo sits down with search marketing expert Mike Blumenthal to discuss Google and local SEO. [...more]

Featured, SEO Comments (3)

Introducing: Inside the Search Studio

Introducing: Inside the Search Studio

The Search Agency is excited to announce another new and exciting series on The Search Agents blog: Inside the Search Studio. [...more]

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Paid Search Metrics that Are Popular for No Reason

Paid Search Metrics that Are Popular for No Reason

In our last post about metrics, Katie reveals the metrics that are widely popular despite the lack of value they provide to marketers. [...more]

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Paid Search Metrics Too Good To Be True (and What They Might Be Hiding)

Paid Search Metrics Too Good To Be True (and What They Might Be Hiding)

In our second post about metrics that matter, Katie discusses metrics that seem too good to be true and what they might really reveal when taking a deeper look beyond the data. [...more]

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Paid Search Metrics with a Bad Reputation (and Why You Should ‘Hear Them Out’)

Paid Search Metrics with a Bad Reputation (and Why You Should ‘Hear Them Out’)

Katie starts off our series on metrics by discussing metrics with a bad reputation that can, in actuality, be very helpful! [...more]

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Mobile: The Bridge Between Traditional and Digital Advertising

Mobile: The Bridge Between Traditional and Digital Advertising

Holly discusses the potential of mobile marketing to bridge the gap between traditional and digital advertising. [...more]

Featured, Mobile Comments (0)

Grant’s Rants: Your Traffic Sucks! (or does it?)

Grant’s Rants: Your Traffic Sucks! (or does it?)

In this week's episode of Grant's Rants, Grant is ranting about traffic metrics. While many advertiser's pay attention to the sheer volume of traffic, Grant advises advertisers to measure the true value of search by taking a deeper look at metrics that matter. It's not just about "more traffic", it's about "more high quality traffic"! [...more]

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Using Responsive Web Design for Better SEO

Using Responsive Web Design for Better SEO

Kirby discusses recent developments to Responsive Web Design and how they can positively affect SEO. [...more]

Featured, SEO Comments (11)

Google Introduces In-Depth Articles

Google Introduces In-Depth Articles

Michelle details Google's newest addition to the SERP, In-Depth Articles, and SEO expert David Waterman offers his expertise about what this new element might mean for publishers. [...more]

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Coming Soon: Facebook TV-Like Ads?

Coming Soon: Facebook TV-Like Ads?

Michelle explains the recent rumors about Facebook's plans to sell TV style commercials and asks resident social media expert, David Carrillo, what he thinks about the potential ads. [...more]

Featured, SEM, Social Media Comments (0)

Borrell Associates Report: Expected Increase in Targeted Display Advertising

Borrell Associates Report: Expected Increase in Targeted Display Advertising

After reading Borrell Associates most recent report on the automotive industry, Brian explains how local search marketing will be affected in the coming years. [...more]

Display, Featured, SEM, Video Comments (0)

Google Changes Link Guidelines

Google Changes Link Guidelines

Grant discusses Google's ongoing attack on manipulative link building and their recent update to their webmaster guidelines. [...more]

Featured, SEO Comments (3)

Client Data Reveals Little Change for CPCs after Enhanced Campaigns Migration

Client Data Reveals Little Change for CPCs after Enhanced Campaigns Migration

The Search Agency takes a deep look into CPC trends after advertisers begin migration to Enhanced Campaigns. [...more]

Featured, News, SEM Comments (0)

Q2 2013 Trends in Paid Search for the Travel and Leisure Industry

Q2 2013 Trends in Paid Search for the Travel and Leisure Industry

After recently publishing our Q2 2013 Trends in Paid Search Report, Max takes a deeper look into the paid search trends within the Travel and Leisure industry. [...more]

Featured, News, SEM Comments (0)

The Countdown to Enhanced Campaigns: A Review of the Most Essential Information

The Countdown to Enhanced Campaigns: A Review of the Most Essential Information

With 5 days left before the Enhanced Campaigns deadline, Ranil reviews the essential information that every advertiser needs to know. [...more]

Featured, News, SEM Comments (0)

Grant’s Rants: Video Content Is Not the SEO Panacea

Grant’s Rants: Video Content Is Not the SEO Panacea

A rant about video content for SEO and why video is not the end all, be all, super cure for content marketing! [...more]

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Getting to Know Apple’s iAds

Getting to Know Apple’s iAds

Michelle gives an overview of Apple's iAds and explains why marketers should pay attention to this new ad format as it gains mainstream traction. [...more]

Display, Featured Comments (0)

Grant’s Rants: The Perceived Value of SEO

Grant’s Rants: The Perceived Value of SEO

In today's rant, Grant questions why marketing professionals underestimate the complexity of SEO (especially big site SEO), the value of quick fixes and the expertise of great SEO practitioners. [...more]

Featured, SEO Comments (0)

New Options for Sitelink Specificity with Google AdWords Enhanced Campaigns

New Options for Sitelink Specificity with Google AdWords Enhanced Campaigns

In her debut post, Michelle reports on Enhanced Campaigns sitelinks and how they might affect advertisers' campaigns. [...more]

Featured, SEM Comments (1)

Google Wants to Collect Our Data to Show Us What We Want. Why Do Our Governments Want It?

Google Wants to Collect Our Data to Show Us What We Want. Why Do Our Governments Want It?

Rohan discusses the impact of data collection on our personal lives. [...more]

Featured, News Comments (3)

Let’s Talk About #FacebookHashtags

Let’s Talk About #FacebookHashtags

Our resident social media expert, David Carrillo, weighs in on Facebook's recent introduction of hashtags and what this could mean for social media marketing and user experience. [...more]

Featured, Social Media Comments (7)

Self-Serve Doesn’t Actually Serve the SMB

Self-Serve Doesn’t Actually Serve the SMB

David explains why self-service online marketing platforms do not make sense for most small to medium-sized businesses. [...more]

Featured, SEM Comments (0)

Borrell Associates Client Memo Reveals Huge Gains in Local Mobile Advertising

Borrell Associates Client Memo Reveals Huge Gains in Local Mobile Advertising

After the release of the Borrell Associates June 2013 Client Memo, Brian discusses the report's statistics about local mobile advertising gains and search marketing capabilities for local SMBs. [...more]

Featured, SEM Comments (0)

Misaddressed Emails: Will Google Ever Provide a Forwarding Address Function?

Misaddressed Emails: Will Google Ever Provide a Forwarding Address Function?

David explains the limitation of Google's ability to catch unwanted and misaddressed emails as spam (and hopes for a forwarding address function for email!) [...more]

Featured, Social Media Comments (5)

Google Made Me Do It — Is Interflora vs. M&S Missing the Point?

Google Made Me Do It — Is Interflora vs. M&S Missing the Point?

In the wake of the ruling between Interflora and Marks & Spender in the High Court of England and Wales, Alex explains the complexities of the case and what precedent may have been set for AdWords advertisers bidding on competitors' brand terms. [...more]

Featured, News, SEM Comments (0)

Stop Calling Tablets Mobile Devices

Stop Calling Tablets Mobile Devices

One of these things just doesn't belong! Alec explains why tablets should NOT be considered mobile devices. [...more]

Featured, Mobile Comments (2)

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