Tag Archive | "Marketing"

Grant’s Rants: You’re Shooting Too High – And Other Metric Mysteries

Grant’s Rants: You’re Shooting Too High – And Other Metric Mysteries

This week, Grant is ranting about the ways in which marketers use metrics to gauge online marketing success. Some use very broad metrics (i.e. page views increased!), while others use very narrow metrics (i.e. taking a channel-centric focus approach to online marketing), but either way Grant says you might be looking at the wrong picture [...more]

Analytics, Featured, SEO Comments (0)

Inside the Search Studio with Laurie Sullivan

Inside the Search Studio with Laurie Sullivan

In this edition of Inside the Search Studio, we sit down with Laurie Sullivan, search correspondent for MediaPost, to gain her perspective about search marketing in 2014 and beyond. [...more]

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What Does Pinterest’s Acquisition of VisualGraph REALLY Mean?

What Does Pinterest’s Acquisition of VisualGraph REALLY Mean?

After Pinterest's recent acquisition of VisualGraph, David proposes the idea that Pinterest is trying to align itself as a go-to for image-based content. [...more]

Featured, Social Media Comments (0)

Grant’s Rants: 2014 Is NOT the Year of Social, Mobile, or Native Ads

Grant’s Rants: 2014 Is NOT the Year of Social, Mobile, or Native Ads

Today Grant is ranting about what this year really has in store. While others tout that 2014 will be "the year of mobile" or "the year of native advertising", Grant disagrees. Instead, this year will be the year of holistic, integrated online marketing measured by increased ROI. [...more]

Featured, SEO Comments (0)

Gearing up for the New Year: The Search Agency’s Search Marketing Predictions for 2014

Gearing up for the New Year: The Search Agency’s Search Marketing Predictions for 2014

It's that time of year again... time for The Search Agency's new year predictions! Our paid and earned media teams weigh in on what they see happening in the search marketing landscape in 2014. [...more]

Featured, SEM, SEO, Social Media Comments (0)

Google Trends Are Now More Intelligent

Google Trends Are Now More Intelligent

Michelle and David provide insight into the changes and enhancements made to Google Trends this week. [...more]

Featured, News, SEO Comments (0)

In-Depth Articles Offer High-Authority Results, but Lack Relevance

In-Depth Articles Offer High-Authority Results, but Lack Relevance

Michelle argues that in-depth articles currently lack relevance and thereby provide little SEO value to brands and marketers. [...more]

Featured, SEO Comments (3)

Google’s Site Review Hangout Provides Trends, Not Details

Google’s Site Review Hangout Provides Trends, Not Details

Michelle recaps Google's Site Review Hangout hosted earlier this week. [...more]

Featured, News, SEO Comments (0)

Google Rolls Out “In-Market Buyers” Segment on GDN

Google Rolls Out “In-Market Buyers” Segment on GDN

Michelle covers Google's recent GDN feature: In-Market Buyers. Commentary and insight from The Search Agency's display marketing managers included! [...more]

Display, Featured, News, SEM Comments (0)

SEO for the Birds: The Search Agency’s POV on Google’s Hummingbird Update

SEO for the Birds: The Search Agency’s POV on Google’s Hummingbird Update

Have you read The Search Agency's official POV on Google's Hummingbird update yet? Here's a sneak peek. [...more]

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Grant’s Rants: Google Analytics Causes Headaches and Heartaches

Grant’s Rants: Google Analytics Causes Headaches and Heartaches

In this episode of Grant's Rants, Grant conveys his appreciation for Google Analytics... and his frustration that Google has changed the interface quite drastically! According to Grant, the recent updates to the interface have caused headaches and heartaches to geeks that aren't marketers and marketers who aren't geeks. [...more]

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Mobile Site Experience Throwdown: 100 Multichannel Retailers vs. Fortune 100 Companies

Mobile Site Experience Throwdown: 100 Multichannel Retailers vs. Fortune 100 Companies

Michelle provides a comparative look at The Search Agency's two mobile experience scorecard reports on Fortune 100 companies and 100 multichannel retailers. [...more]

Featured, Mobile, News, SEO Comments (0)

Mobile Experience Scorecard Report: Many Retailers Unprepared for Upcoming Holiday Season

Mobile Experience Scorecard Report: Many Retailers Unprepared for Upcoming Holiday Season

The Search Agency recently published a second mobile scorecard report on multichannel retailers and found that many retailers are not prepared to serve mobile savvy shoppers this holiday season. [...more]

Featured, Mobile, News, SEO Comments (1)

Inside the Search Studio with Elaine Lawson

Inside the Search Studio with Elaine Lawson

Today we wrap up our Stars of Search interview series with an insightful conversation with Elaine Lawson, VP of Digital Marketing for Mastercard [...more]

Featured, News, SEM, SEO Comments (0)

Google to Start Indexing Content within Android Apps

Google to Start Indexing Content within Android Apps

The Search Agency's experts weigh in on Google's recent announcement to index content within Android apps. [...more]

Featured, Mobile, SEO Comments (2)

Inside the Search Studio with Jeb Griffin

Inside the Search Studio with Jeb Griffin

The Search Agency sits down with one of the winners of the Stars of Search Awards to learn more about his background and approach to online marketing. Click through to learn more about Jeb Griffin from RE/MAX. [...more]

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Google+ Undergoes Major Renovation

Google+ Undergoes Major Renovation

David Carrillo weighs in on the Google+ updates and improvements announced today [...more]

Featured, News, Social Media Comments (0)

Google Introduces Shopping Campaigns for PLAs

Google Introduces Shopping Campaigns for PLAs

Michelle and the paid search team explain the details of Google's new Shopping Campaigns [...more]

Featured, News, SEM Comments (0)

Google Updates Ad Ranking System

Google Updates Ad Ranking System

The Search Agency's paid search team explains Google's recent update to their Ad Ranking system and provides insight about what the change means for advertisers. [...more]

Featured, News, SEM Comments (1)

Google and Facebook Are Getting Hitched! Sorta…

Google and Facebook Are Getting Hitched! Sorta…

The Search Agency's social and paid search advertising experts weigh in on the recent announcement that Google's DoubleClick platform will soon include the Facebook Ad Exchange. [...more]

Display, Featured, News, SEM, Social Media Comments (0)

Inside the Search Studio with David Pedersen

Inside the Search Studio with David Pedersen

The Search Agency sits down with one of the winners of the Stars of Search Awards to learn more about his background and excellence in the search marketing industry. Click through to learn more about David Pedersen from White Pages. [...more]

Featured, News, SEO Comments (0)

Grant’s Rants: Don’t Overlook Meta Description Tags!

Grant’s Rants: Don’t Overlook Meta Description Tags!

In this week's episode of Grant's Rants, Grant is ranting about the advertisers who overlook the importance of meta description tags. He provides several quick and easy strategies for meta description tags that will encourage the user to click through to your website! [...more]

Featured, SEO Comments (1)

Search Volume Growing According to State of Paid Search Report Q3 2013

Search Volume Growing According to State of Paid Search Report Q3 2013

The Search Agency's State of Paid Search Report for Q3 2013 reveals that search volume continues to grow, especially on mobile devices. [...more]

Featured, News, SEM Comments (0)

Yahoo! Quietly Implements Click to Search on Articles

Yahoo! Quietly Implements Click to Search on Articles

Michelle reports on new elements being tested on Yahoo!, including a new search feature within Yahoo! Shine. [...more]

Featured, News, SEO Comments (1)

Facebook Graph Search: The Next Big Search Engine?

Facebook Graph Search: The Next Big Search Engine?

David provides commentary about Facebook's expanded graph search [...more]

Featured, News, Social Media Comments (2)

Three Pillars of SEO for Mobile Search Today

Three Pillars of SEO for Mobile Search Today

Grant discusses the three modern pillars of SEO for mobile search today. [...more]

Featured, Mobile, SEO Comments (0)

7 Ways to Generate Content Ideas People Actually Care About

7 Ways to Generate Content Ideas People Actually Care About

Earned media expert, David Carrillo, provides marketers with 7 new ways to generate interesting content. [...more]

Featured, SEO, Social Media Comments (4)

Will Google’s AdID Change the Online Advertising World?

Will Google’s AdID Change the Online Advertising World?

Director of Paid Media, Ranil Wiratunga, weighs in on how Google's AdID could change the online advertising world. [...more]

Featured, News, SEM Comments (0)

The Sky Is Falling! Google Search Activity Is Becoming Completely Secure

The Sky Is Falling! Google Search Activity Is Becoming Completely Secure

The Internet is abuzz with news that Google search activity is now 100% secure. Our experts weigh in on what this means for search, our clients, and the industry overall. [...more]

Featured, News, SEM, SEO Comments (2)

Grant’s Rants: Can’t Justify SEO? You’re Lazy!

Grant’s Rants: Can’t Justify SEO? You’re Lazy!

Some individuals say they can't measure SEO. Grant disagrees. In this week's episode, Grant is ranting about putting in the time to track, measure, and justify SEO metrics that matter! [...more]

Featured, SEO Comments (0)

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